Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. New online PR academy. Top challenges facing PR.

Survey 155

Survey Software B2B Pitching 155

5W PR

SEPTEMBER 11, 2019

Most of the public relations programs have similar courses. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Census Bureau estimates there are nearly 6 million small businesses in the U.S.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Solo PR Pro

FEBRUARY 1, 2022

Stu didn’t know much about PR, but had a vague understanding of media relations, having been on the receiving end of pitches during his time producing talk shows. Figuring he could brand himself as a media and broadcast expert with keen writing skills, he hoped someone would take a chance on him.

Meeting 131

Meeting Radio Sports Telecommunications 131

Communications Conversations

MARCH 29, 2019

I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). She left the agency world in 2016 to work at Be The Match on their communications team.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

AUGUST 11, 2015

Many of the featured speakers at this top-notch conference are Solo PR Pro members, including: 21 st Century Media Relations: From “Buzz” to “Cha-Ching” – Shonali Burke, President and CEO, Shonali Burke Consulting, Inc. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Rock the Status Quo

MAY 4, 2015

Is it from a small business owner or marketing generalist with no PR experience? Most simply don’t understand that bloggers (1) are looking for people that can contribute to their community, not just their blog, and (2) require posts that dovetail into their own goals instead of the goals of whoever is sending the pitch.

SEO 100

SEO Pitching Small Business Agency 100

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. “A 4: Get Involved in Communities I’m a runner.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Waxing UnLyrical

FEBRUARY 10, 2016

When was the last time you were recognized for a “heartful” marketing program that connected with customers, earned fabulous results that created positive change in a community , or delivered on a value-driven promise that no one really understood but you? Image: Kristina Litvjak via Unsplash, CC Zero.

Marketing 28

Marketing Small Business Community Employee 28

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. In your pitch, convey how the story affects the community, Thrasher advised. Whether it’s for the 5 p.m.

Report 172

Report Local Media Pitching 172

Prohibition

JULY 19, 2018

Crisis public relation strategies. Social media promotion and responses to negative comments online. Influencer relations. Community management. Media training. Internal communications. Social media analysis and management – check out Sprout Social and Tweetdeck. Content creation. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

Prohibition

JANUARY 7, 2022

Email, social media, and other forms of communication can all be used to reach your target audience. Create a narrative that shows the organisation is operating in the best interest of the community. Having strong media relations skills. Understanding how to use traditional media effectively.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Bad Pitch Blog

APRIL 15, 2007

SwapAffiliates even allows a number of options for partners to create their own SwapCircle, add a logo image, and invite community members to join. The plug and play solution uses widgets to connect users into SwapCircle communities; groups dedicated to the swapping of goods and services around common interests.

Pitching 40

Pitching Web Community Resources 40

Communications Conversations

JULY 18, 2019

She’s not only a legend in the solo PR community–she’s an outright institution in the local PR community. I think everyone has a skill that best suits them; for me that’s media relations. One of the most difficult challenges is finding business when the business is good.

Local 94

Local Course Community Interviews 94

Sword and the Script

AUGUST 13, 2019

Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digital PR community. The suite was the weaving together of tools Vocus had acquired into a product aimed at the small business market.

Technology 13

Technology Software Company Marketing 13

Marketwired

FEBRUARY 16, 2016

She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales. It’s a great idea, gives back to the community, builds the brand, and is memorable.

Creativity 100

Creativity Pitching Writing Conference 100

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Winona feels like home.

Meeting 0

Meeting Social Media Employee Pinterest 0

Burrelles Fresh Ideas

JUNE 13, 2023

To draw out their full potential for the favor of your brand, you must encourage them to endorse it or offer testimonials while collaborating on joint public relations initiatives involving cross-promotion efforts or sharing events with enterprises that complement each other. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

MAY 26, 2015

That’s not by accident, and though I’ve managed a half-dozen or so firms in my tenure, including international firms, I tend to favor a smaller shops, that are nimble, highly responsive, provide access to the firm’s leadership and by virtue of being a small business, have some of their own skin in the game. A PR firm’s size.

Corporate 60

Corporate Communications Web Creativity 60

ZudePR

DECEMBER 30, 2016

” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. You will enjoy this book if you’re an entrepreneur, small business-owner, or someone trapped in a day job and dreaming of a way out.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

APRIL 2, 2016

The company was early to the idea of integrating social media into its overall strategy. In fact, one of its most successful campaigns, “ Small Business Saturday ,” has been running for the better part of a decade now. Element #5: Community. Community: Example. American Express. Element #3: Content.

Strategy 40

Strategy Case Study Community Creativity 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Public relations won’t become any easier in 2021.

Marketing 176

Marketing Employee Content Marketing Training 176