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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

Those hours, of course, include studying trade journals, reviews, and analyst reports. Wired describes itself as covering the intersection of technology, science, art, and culture. Real estate company buyers are more likely to be paging through these journals than Wired. Trade pubs are a community network.

Pitching 168
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How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

Perhaps none have been affected more than print newspapers. Hinds likes to reiterate the message that people are reading newspapers and that media professionals should not buy into the idea that journalism doesn’t matter. They’re reading it and they’re reading it across platforms,” he says.

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The PR Opportunity for Brands as Publishers Tinker with Journalism

Sword and the Script

Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. And with that, what was once a community service of sorts, with some editorial oversight, has become an advertisement. This is what the trend in content marketing is about. Photo credit: Pixabay ( CC0 1.0 )

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Meet the Media: Cristina Commendatore, Editor in Chief of FleetOwner

Bianchi Biz Blog

As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. How long have you been in journalism and how did you get started?

Meeting 59
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How to Use Dynamic Listening to Reach New Customers

Cision

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that?

How To 149
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Cision’s New CMO Lands In Perfect Storm of Media and Software Worlds

Cision

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. Based in San Francisco, Lynch attended Northeastern University where he received his Bachelor of Arts in Journalism.

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5 Solos PR Pros Share How They Structure Their Work Day

Solo PR Pro

There’s a whole community of like minded people you can lean on. That healthy habit came in handy in the first phase of my career as an investor relations professional for newly public technology companies in Silicon Valley during the 80s and early 90s. Anne Isenhower, Anne Isenhower Communications.

Meeting 98