Three cardinal rules of PR that Adidas broke with Kanye West
NewsWhip
OCTOBER 28, 2022
The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. Adidas’ director of trade marketing Sarah Camhi wrote on her LinkedIn page, “As a member of the Jewish community, I can no longer stay silent on behalf of the brand that employs me.
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