The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Social media has become the elephant in the room when it comes to business nowadays. Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Follow us on Twitter.

Social Media 100

Social Media Media Infographics Pinterest 100

Deirdre Breakenridge

SEPTEMBER 3, 2014

Here are nine resources (both free and paid tools) I’ve discovered that have the power to enhance your communications program in a variety of ways. SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. Resonate (Disclosure: Client Platform).

Communications 383

Communications Tools Google Resources 383

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

JUNE 14, 2012

” It occurred to me that some people treat infographics like my three-year old treats “Starships.” One recent infographic illustrated this point quite well. Consider this infographic that I created. It shows that there is a much higher amount of sharing being done on Twitter than on Facebook.

Infographics 77

Infographics Pinterest Case Study Facebook 77

Prohibition

SEPTEMBER 4, 2019

The key to having a successful Twitter presence is to ensure your content is engaged with and that people are interacting with your channel. Here are some top tips on how you can up your Twitter game and improve your engagement: Ensure your content is visually engaging. Include Twitter polls in your monthly content.

Twitter 48

Twitter How To Infographics Social Media 48

Sword and the Script

DECEMBER 28, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Other findings include: 39% plan to spend more time on Twitter this year – the highest of any other social network.

B2B 116

B2B Marketing Survey Software 116

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? During the pandemic, we used several tactics on social media to ensure our information was easy to understand for the general public. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

Publicity 157

Publicity Social Media Report Fashion 157

Beyond PR

SEPTEMBER 27, 2016

Events are innately social; they thrive on interaction, engagement, and community. Combine social aptitude with almost limitless content, and you have the perfect opportunity for social media success. Here are three key tactics for taking advantage of social media during a trade show.

Social Media 40

Social Media Trade Shows How To Media 40

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Waxing UnLyrical

MAY 16, 2013

Social media platforms will come and go; but I truly believe that if any recent platform has had a dramatic impact on how we communicate, it’s Twitter. And even if it “goes away” at some point, what it’s taught us about two- and multi-way communication, not to mention brevity, is remarkable.

Twitter 79

Twitter Infographics Resources Social Media 79

Cision

JUNE 20, 2016

You need to a build a community, more than a list,” says Mike. Widen your social presence. You probably already know your organization needs to be using social media. New social platforms are constantly popping up, and your audience is jumping on a lot of them. In fact, most will ignore it.

Mobile 159

Mobile Public Affairs Infographics Government 159

Burrelles Fresh Ideas

JUNE 13, 2023

Tip 2: Use social media for PR Social media platforms offer brands various options for affordable public relations campaigns , which provide solid results in raising awareness around your business entity or product offering — utilizing Facebook, Twitter, Instagram and LinkedIn just may do the trick.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Salesforce uses infographics to highlight important points in its earnings reports. Leveraging social media.

Technology 100

Technology Infographics Financial YouTube 100

Communications Conversations

OCTOBER 16, 2017

Personally, I’ve “known” Paul for years–we’ve sat on panels together, we’ve gone back-and-forth on Twitter, and we’ve met and talked at events around town. Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros.

Agency 113

Agency SEO Social Media Pinterest 113

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Not a “pay to play” network as much as Facebook or Twitter. ” Yet Pinterest may be the Rodney Dangerfield of social networks.

Pinterest 120

Pinterest Banking Mobile Trends 120

Deirdre Breakenridge

SEPTEMBER 12, 2019

Ever wonder which tool is most effective to create infographics, manage social media channels, or record the clearest podcast? ET, the #PRStudChat community will discuss how to advance your PR Toolkit with the best tools, apps, websites, and more. What are some of your favorite social media monitoring tools?

How To 44

How To Resources Infographics Tools 44

Marketwired

FEBRUARY 16, 2016

Twitter users at the panel got busy in a discussion around the theme, talking about new ways to add substance to conversations rather than simply “be heard,” how to demonstrate authenticity, and which apps and social platforms are on their radar. When you can, offer high resolution photos, videos or infographics. rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. The insights you discover can be useful to the SEO, SEM, social media and marketing teams. In Traditional PR we’re conditioned to view the media and academics and authors as thought-leaders. Infographics.

Digital PR 100

Digital PR Analytics SEO Measurement 100

Cision

SEPTEMBER 24, 2015

It’s a way to keep your brand top of mind and to share the stories and announcements that will delight both the media and your audience. With a well-crafted, strategic release, you can see press coverage as well as community engagement. Headlines have always mattered , and they matter more today, thanks to SEO and social.

SEO 120

SEO Google Infographics Creativity 120

Shift Communications

JANUARY 16, 2018

In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing. Social media. Earned media. Owned media. Paid media. ?. No, gamers are a big community.

Facebook 116

Facebook Video Brand Branding 116

ReimaginePR

AUGUST 1, 2016

Focus on One Social Media Platform. Be on only one social platform? Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. It sounds counter-intuitive.

Brand 120

Brand Branding Marketing How To 120

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Here’s an infographic that provides a visual snapshot of the event, including its historical context and key statistics. Social media should be your Main promotional channel. Keep it visual.

Local 73

Local Nonprofit Infographics Facebook 73

Waxing UnLyrical

JUNE 17, 2013

The Ugly Side of Social Media Sharing. 8 Steps To Effective Content For Social Media. Why: Great tips from Michael Brenner to perfect your social media presence that apply to all outlets including Facebook. Infographic: How to create the perfect Facebook profile picture.

Facebook 100

Facebook Social Media Infographics Resources 100

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR Fuel

MARCH 17, 2020

Public relations , or PR, is the process of communicating with your public or audience. PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. It might mean providing quick tips in a video or on an infographic. The journalist acts as a gatekeeper.

Publicity 70

Publicity Small Business Advertising Advertising 70

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Social media is the perfect way to build exposure for your brand and increase traffic to your website, but how do you do that? Here’s a handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 80

Infographics Community Resources Web 80

Karen Freberg

DECEMBER 21, 2017

In a day where everyone has a personal brand and is vying for attention from sponsors, companies, and the media – this can be both challenging and rewarding at the same time. The book I had a chance to review is by a good colleague and friend of mine from Twitter, Jeremy Darlow. Visual summaries as infographics.

Sports 47

Sports Brand Branding Case Study 47

Waxing UnLyrical

DECEMBER 2, 2013

In this post for the Social Media Hat , Calvin Sellers covers how you can make your small business stand out from the crowd. 7 Productivity Tips and Tools for Social Media Users. Why: Social media can take an exorbitant amount of time, time that could be better used towards business development activities.

Small Business 100

Small Business Infographics Facebook Resources 100

The Proactive Report

OCTOBER 19, 2015

Project Collaboration: We’re creating material like articles, press releases, images, videos and infographics (or you should be!) Digital Etiquette: Defined as the ‘dos and don’ts’ of online communication, this is another digital skill that impacts PR directly. social skills. Follow me on Twitter.

Communications 100

Communications Training Web Analytics 100

Waxing UnLyrical

MAY 20, 2013

Why: Information overload is a common ailment for anyone who works in social media. Why: If you didn’t read this post when it published not that long ago, here it is again; it covers tools that help you manage email, scheduling, social media, and more. 20 free tools to evaluate social media.

Tools 90

Tools Infographics Google Resources 90

Waxing UnLyrical

SEPTEMBER 23, 2015

Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. PR executives can play a vital role in positioning and building such social profiles, keeping in mind the customer and media perspective. Twitter chats.

Google 40

Google Trends Community Twitter 40

Journalistics

JULY 6, 2013

There was case study after case study about how powerful the consumer has become in the age of social media – and how ill-equipped most brands were to deal with issues in real-time. What about your ability to respond to an issue that’s spiraling out of control on social media?

Marketing 52

Marketing Community Trends Case Study 52