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Changes in journalism impacting PR

Prakkypedia

In a recent PR Daily post , Mike Schneider wrote of the ‘4 ways journalism changes are affecting PR’. The Australian Senate Select Committee on the Future of Public Interest Journalism released its findings in February 2018. While based on the US experience, the piece has relevance for the Australian PR practitioner.

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Newsprint in pain as COVID-19 bites, so what’s next?

Stephen Waddington

Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets. In the first month of the crisis Facebook reported an increase of 50% in usage of its services. A fifth of the staff will be furloughed.

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Are You Ready for the Metaverse?

PRSay

If social media has been an important communication tool, then the “metaverse” could be the next frontier of connectivity and interaction. In late October, Facebook announced it was changing its company name to “Meta,” to “bring the metaverse to life.” Roblox Corp.,

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Depressed and depressing: the state of UK news media

Stephen Waddington

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

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Ricky Gervais is right (and wrong) about the local paper

Prakkypedia

In Ricky Gervais’s latest TV series, After Life , he’s a writer at a free community newspaper. Imagine that they have the clipping pinned up near their workspace, stuck to the fridge at home, or that they’ve proudly shared it on Facebook. He says ‘ everybody deserves to be in their local paper’ at least once in their lives.

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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. Ditto the national newspapers; both The Washington Post and The New York Times broke subscription records. 2017 also brought a reckoning of sorts for Facebook. The Losers.

Airlines 180
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Brand journalism case study: How the University of St. Thomas covered the largest Division III Football Game in U.S. History

Communications Conversations

And, we got things started by conducting a Facebook Live right from the press conference at home plate. We were right there hanging with the media reporters from the big newspapers and publications in the Twin Cities. impressions of people using that hash tag on Twitter and Facebook. How do you resource that? .