wiredPRworks

FEBRUARY 14, 2022

Danielle is a creative at heart, but focuses on participating in community-focused entrepreneurship, convinced that it will on day save the world! Over the last decade in the digital space, Elly has created, executed, and managed social media communities for over 350 companies, athletes, and brands.

Social Media 52

Social Media Trends B2C Media 52

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. You should be a mole and go deeper into competitor success and their struggles too. Of course, you have to be inconspicuous about this. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

Deirdre Breakenridge

AUGUST 21, 2015

Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. You should be a mole and go deeper into competitor success and their struggles too. Of course, you have to be inconspicuous about this. Have examples (the tangibles) ready.

Company 150

Company Meeting Crisis Management Government 150

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. Join us for this 30-minute webinar where we'll share five content marketing tips…!”. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Just because you’re a solo PR pro doesn’t mean you’re in this alone.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JUNE 5, 2018

In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. measurePR March 2018. A3: Education is important.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

NewsWhip

JUNE 10, 2021

Watch webinar. And the reality and what we always train our internal teams on is to understand, and I’m sure this resonates for a lot of your audience, there’s no action we can take these days as companies that can go unnoticed by the media. Is it isolated in one community or one space or one network? That is a risk.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: As the author says, “coffee as an international social phenomenon is severely underrated.&# Why: A great take on the quality of modern communication because of the speed at which we can now communicate. John Cleese’s talk at the 2009 Creativity World Forum on creativity. These fine folk did: Jan.

Measurement 40

Measurement Tourism Creativity Blogging 40

Stuart Bruce

FEBRUARY 21, 2015

CIPR webinars – these are free to members, last just an hour and are worth five points. International Air Transport Association global crisis communications summit – 20 points. CIPR Innovation and Creativity toolkit – 10 points. Buzzing Communities – Richard Millington – 10 points.

Case Study 60

Case Study Conference Training Wikipedia 60

Waxing UnLyrical

MARCH 11, 2015

This is one of the key points from a PRSA talk given by Johna Burke , EVP of Burrelles Luce (note: this presentation was available as a webinar through PRSA, but sadly is no longer available). Listeners use the code to get a discount, and the seller gains insight about the referral source. Begin at the end (what you’re trying to achieve).

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. Image: Aftab Uzzaman via Flickr, Creative Commons It’s why I wrote about networking with a twist a while back.

Social Media 89

Social Media Media Facebook Twitter 89

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

NewsWhip

MAY 12, 2021

Watch webinar. Every successful creative campaign is powered by insight. Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joins NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

Waxing UnLyrical

JANUARY 3, 2011

But… If you’re an intern, there are legal limits to what your employer can task you with. Image: Magnus Forrester-Barker via Flickr, Creative Commons Thanks so much for stopping by WUL! Are you taking full advantage of them? If you’ve recently started a new job, what tips would you add? Do share via a comment.

Facebook 63

Facebook Twitter Measurement Blogging 63

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 97% of respondents said video content and communication were useful after making a purchase. 34% said ebooks.

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 10, 2019

16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. On social media, what creative tactics did the team use to tap the faculty’s expertise?

Publicity 158

Publicity Social Media Report Fashion 158

NewsWhip

JULY 29, 2021

Watch webinar. The creative elements that you mentioned, and that’s our world. Paul: Being concrete, you are seeing then that a brand engaging either with particular communities or on particular topics is much more of a driver than 10 other things that could be drivers. JUNE 30, 2021 | 11:30am EST / 4:30pm GMT.

Brand 78

Brand Branding Marketing Data 78

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 30, 2010

Image: Katie Harris via Flickr , Creative Commons Connect with the people you serve The goal wasn’t to create a blog. You can’t start a blog like ours unless the community wants it. To get the proverbial ball rolling, I wrote about the group in the University’s internal publication and he sent an email invite to campus.

Blogging 60

Blogging How To Social Media Community 60

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How many heads? One of the most high profile WOM agencies globally is an outfit called 1000heads.

Travel 79

Travel Case Study Creativity Advertising 79

Waxing UnLyrical

DECEMBER 2, 2010

I was trying to build up a really well-rounded in-house communication team encompassing a range of communication disciplines, both internal and external. One of the most creative cover letters I received was one sentence; 14 words, to be exact. It was so creative, that I remember it verbatim to this day.

Interviews 83

Interviews Creativity Twitter Facebook 83

Waxing UnLyrical

MAY 13, 2016

After all, we tend to be a creative lot, and we’re used to coming up with “hooks” and stunts to get people’s attention. So we devised a multi-faceted communications audit to identify: what the organization said it did, what its audiences thought it did, and. We surveyed internal stakeholders. External stakeholders.

Measurement 40

Measurement Analysis Healthcare Training 40

Contently - Strategy

JUNE 11, 2020

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. 5 Trends Shaping the Healthcare Industry .

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Waxing UnLyrical

NOVEMBER 18, 2010

Image: Tinkerbots via Flickr , Creative Commons Tools are beginning to do a solid job with the most mind-numbing parts of research (i.e., collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 80

Measurement Publicity Analysis Tools 80

Journalistics

MARCH 24, 2015

If your audience consists of heavy users of visual social platforms like Pinterest, Instagram, Vine or Snapchat, you’ll need to have a different approach than audiences that required downloadable PDF guides and how-tos or want to participate in webinars or offline events.

Strategy 72

Strategy How To Measurement Analytics 72

Contently - Strategy

SEPTEMBER 15, 2021

To dive deeper on these findings, sign up for our live webinar on the state of healthcare content marketing. You’ll also get the webinar on-demand.). CSR Is a Popular Use Case That Often Lacks Creativity. CSR Is a Popular Use Case That Often Lacks Creativity. 5 Trends Shaping the Healthcare Industry .

Healthcare 59

Healthcare Content Marketing Industry Trends 59

MaccaPR

MARCH 18, 2015

In this brave new world, marketers are creating their own content – infographics, podcasts, webinars, YouTube videos and more – that are distributed for free via their digital channels. Chris Schermer believes that the goal of content marketing should be to create a sense of community that allows customers to achieve their goals.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. This creates renewed opportunities for marketers who communicate via podcasts. Test, test, test.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. 7 Shift to newsroom workflow.

Publicity 164

Publicity Ethics Data Community 164