Ethical Voices

DECEMBER 5, 2022

Joining me on this week’s episode is Brian Peterson , the principal of Greater Life Communications. He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. How public relations professionals are failing and what we can do.

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Ethics Publicity Radio Local 78

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 70

5W PR

JANUARY 1, 2023

One essential element that contributes to the overall reputation of businesses is a corporate social responsibility. Investing in CSR can help companies develop a corporate reputation, and attract customers while protecting businesses from any damage to their reputation, as well as helping them recover faster after a PR crisis.

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Reputation Corporate Policies Ethics 158

PRSay

SEPTEMBER 24, 2021

We might have asked our corporate counsel for an opinion — could a regulator interpret the situation as a channel for collusion? PRSA members may access the ESAs in the Ethics in Communication Community Library on MyPRSA.). Each ESA is a deep dive into a specific ethical topic. We are accountable for our actions.

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Stephen Waddington

MAY 3, 2022

Public relations practice operates along a spectrum of theoretical ideologies from defensive to organisational conscience. There is no universal theory of public relations. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities. Defensive Leila A.

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Publicity Construction Corporate Study 112

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. Ypsilanti, Mich. ” — Marlene S.

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PRSay

SEPTEMBER 22, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month includes “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m. Who does our behavior bother?

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Ethics Employee Training Reputation 156

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools.

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Automotive Policies Employee Corporate 78

Stephen Waddington

FEBRUARY 12, 2021

Media and public relations are rich areas for research. I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. They make a genuine contribution to the professional body of knowledge in public relations. It’s a start point to for dissertation topics.

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Publicity How To Ethics Internal 103

PRSay

JANUARY 19, 2021

After a turbulent year of the coronavirus pandemic, civil unrest and political instability, public mistrust of societal institutions is widespread around the world, Edelman’s 2021 Trust Barometer finds. People now expect corporations to address today’s challenges as rigorously as they pursue profits, the report says.

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Government Report Survey Media 157

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. Kena discusses several important ethics issues, including: What to do ethically when your boss is the problem. The ethical challenges of online identity. The most important ethics priority for healthcare communicators.

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Healthcare Ethics Communications System 68

PRSay

JULY 29, 2022

Gallo, head of communications and public affairs, Latin America, at the Zurich Insurance Group. A brand’s communications should remain “simple, short and concrete,” he said. Communication that builds trust promotes “a healthy public space where ties are strengthened and a more fruitful sense of community is developed,” he said.

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Communications Public Affairs Insurance Insurance 156

Ethical Voices

JUNE 12, 2023

I met her at a great session on AI and political communications hosted by Peter Loge at George Washington University. What is the most difficult ethical challenge you ever confronted? The community also didn’t always know what was strategically sound or how to get media attention. That momentum was amazing.

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Ethics Storytelling Communications Training 69

Reputation Us

JANUARY 3, 2020

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Gaining profit and peace-of-mind is a pretty strong combo.

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Reputation Corporate Survey Employee 60

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. It is not right what it is doing to our employees, to our teams, to our audiences as marketers, professional communicators and leaders. I say that in public relations, we have superpowers.

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Ethics Communications Agency Technology 75

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. The importance of public relations as a management ability is illustrated by the case of Mitsubishi Motors.

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Ethics Automotive Technology Conference 261

5W PR

FEBRUARY 26, 2024

Creating a community Loyalty thrives in communities, and brands can orchestrate this by crafting engaging opportunities. They crave brands that align with their ethics and contribute positively to the world. These aren’t just brand perks, they’re transformative experiences that set the high-spending customers apart.

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Strategy Brand Branding Product Launch 78

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. He has since left the paper.”

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Ethics Journalism Banking Media 60

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. Numbers should NOT “lie”!

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Ethics Measurement Reputation Guidelines 47

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. According to a 2012 article in Public Relations Review , activists were practicing public relations some 80 years before companies began to appropriate and refine the concept.

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Deirdre Breakenridge

SEPTEMBER 9, 2019

“The global business community is being challenged by Millennials who want to change the world — and the results are going to be incredible.” As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits.

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Ethics Exercises Energy Corporate 218

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

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Brand Branding Marketing Ethics 89

PRSay

MAY 24, 2021

Over the next decade, Todd predicted, his profession will slowly move beyond the public scorn and skepticism toward the news media that has grown amid the country’s current political divide. For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial.

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Nonprofit Local Journalism Newspapers 172

Stephen Waddington

JULY 6, 2018

There’s a change afoot within organisations and calls on the public relations profession to step up to the task of helping organisations to define their purpose in a way that is meaningful to society. Organisations on notice It’s an issue that is quickly rising up the corporate agenda. You’ll have come across their mission statements.

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Publicity Government Financial Corporate 60

PRSay

APRIL 13, 2021

It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator? April is Accreditation Month at PRSA.

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Telecommunications Community Ethics Financial 197

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

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Internal International Communications Employee 78

Reputation Us

MARCH 6, 2022

Few business buzzwords arouse more skepticism than the notion of corporate purpose. It’s no surprise that for years some companies have offered simple lip service about their purpose—or a reason for being—in order to look virtuous to staff, customers and the communities they serve. No doubt trust is earned.

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Reputation Ethics Mobile Corporate 78

PRSay

JANUARY 8, 2019

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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Storytelling Media Nonprofit Government 163

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

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Ethics Training Financial Survey 52

Solo PR Pro

FEBRUARY 14, 2023

Do the people in the room reflect their publics? This may mean reaching out beyond the company to community partners, clients or even focus groups. Often that means tapping into your network, your community and your team to gut check things and to get a diversity of opinions. Today, consumers are demanding corporate activism.

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Ethics Community Consumer Communications 58

Stephen Waddington

AUGUST 27, 2019

Public relations in practice Mandy Promoting PR as a board discipline – I strongly believe that organisations need public relations to thrive. I also want to share the best practice I have seen within the public sector with the wider industry. I appreciated her counsel on CIPR governance and knowledge of the public sector.

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Government Education Community Big Data 113

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. And 70 years ago, Boston University, my alma mater (full disclosure), offered the world’s first degrees in public relations. We have formed strategic, client-agency partnerships that drive performance and build reputations.

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Survey Ethics Leadership Financial 132

Critical Mention

JANUARY 3, 2019

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way.

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Interviews Ethics Government Internal 105

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

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Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Teaming with the right non-profit can boost a company’s public relations efforts and thus, its public profile. When done well, social marketing programs can showcase corporate values, demonstrate commitment to community, and engage consumers, while providing needed resources for a group or cause. That’s a mistake.

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Local Corporate Groups Ethics 120

PR Conversations

OCTOBER 28, 2014

For me a highlight was the work done before and during the forum on leadership and this, in turn, led to the Madrid Momentum discussed in Learning to Lead , which will seek to capture the richness of the leadership roles that public relations professionals fulfil around the world. The four Ps of public relations leadership.

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Leadership Publicity Government Journalism 111

PRSay

JULY 14, 2020

Should corporate leaders share their own beliefs? Here are some of the ways transparency plays a major role, whether you’re a PR or marketing organization, a major conglomerate or a community business: Transparency within your team. Transparency in your public presence. Transparency in your public presence.

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System Community Social Media Employee 157