PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Don’t silo these content opportunities, either. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 140

Study Media Relations Media Measurement 140

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity Measurement SEO 136

MaccaPR

MARCH 18, 2015

Moderated by Maccabee''s Social Media Director Christina Milanowski, the panel discussions featured content marketing all-stars: Angela Dalton , Content Strategist and Senior Marketing Planner, General Mills – Tablespoon.com. Brian Enderlein , Digital Media, Interactive Marketing & Analytics, 3M.

Content Marketing 48

Content Marketing Financial Marketing Analytics 48

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Download #prStack now. How about a movement? We love this advice! PR has changed.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 170

Technology Publicity Software Pitching 170

Marketwired

FEBRUARY 23, 2016

“Whether you’re planning, executing or measuring, there is a growing list of tools that can help with automation, optimization, productivity, granularity and more. social shares, blog sign ups, whitepaper downloads, demo requests). But you have to know what you need before you can select the proper tool.”.

Tools 125

Tools Analytics Software B2C 125

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? What are sponsored content ads on LinkedIn? Should you use LinkedIn for business growth?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Likes” are less meaningful when measured up against more notable engagement like comments or replies.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. We create and market our own content. And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting.

Film 60

Film Print Creativity Internal 60

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Marketing and PR are flooded with more numbers than ever before, but not all metrics are equal. Likes” are less meaningful when measured up against more notable engagement like comments or replies.

Insurance 40

Insurance Insurance Healthcare Pinterest 40

MaccaPR

MARCH 2, 2017

And what about improving your email campaign's open and click-thru rates, and your success in maximizing digital downloads, followers, views and shares? Social Media Today – This online community portal published by a Washington, D.C.-based Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Don’t forget to download this handy social media marketing checklist.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Emotional Marketing Value Headline Analyzer – A tool developed by the Advanced Marketing Institute that evaluates the language in a headline primarily by its emotional appeal to the reader.

Tools 120

Tools How To SEO Writing 120

Journalistics

MARCH 24, 2015

What’s a digital content strategy? Is a digital content strategy something you need for social media? Content marketing? Influence marketing? What outcomes will you measure? – what do you want to measure? Leads and sales directly attributed to the performance of your content?

Strategy 72

Strategy How To Measurement Analytics 72

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. Corporate Communications is Taking More PR Work In-House, finds Survey.

Agency 95

Agency Trends Marketing Survey 95

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

FEBRUARY 21, 2017

Data is the lynchpin of marketing success. It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. How you run, analyze, and utilize data is critical to marketing, sales, and revenue. Marketing technology doesn’t exist without data. That is where and how I unplug. * * *.

Marketing 65

Marketing System Data Tools 65

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

NOVEMBER 10, 2020

When things don’t perform as desired the narrative becomes “marketing sucks.”. “It’s It’s ridiculous, the constraints that most marketers are dealing with,” said Maureen Blandford , vice president of Marketing for Community Brands, in the report. “I But everyone thinks they can do marketing.”.

B2B 144

B2B Marketing Survey Case Study 144

ZudePR

JUNE 6, 2016

If you'd rather download a pdf of this 9,000-word post to read later, and want some bonus content (my top 51 deep work productivity tips) click this link. He's also a world-leading web strategist, content marketer, author, and speaker. I measure my productivity and outputs in many different ways. From his hammock​.

Writing 114

Writing Social Media SEO Blogging 114

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Robert Rose, Chief Strategy Officer, Content Marketing Institute. Rob Six, Senior Vice President of Corporate Communications, Roll International. You can download the full infographic of the 15 skills here.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

APRIL 19, 2018

Join.me : No registration or software download required for this one and probably the best screen sharing available, along with simple video conferencing and unlimited audio. Free Digital Marketing Tools for Content Marketing Support. If you download the plugin it will even edit your emails prior to sending them.

Nonprofit 76

Nonprofit Tools Marketing Skype 76