Sword and the Script

FEBRUARY 2, 2022

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers.

SEO 132

SEO Content Marketing Marketing Software 132

Communications Conversations

MAY 20, 2020

And sure, their DreamForce conference is one of the more talked-about events each year. ” According to Salesforce, this is a “series for senior executives, small business leaders, and those in between.” And, the names of these two companies might surprise you: Salesforce and Johnson & Johnson.

Journalism 148

Journalism Brand Branding Interviews 148

Stephen Waddington

NOVEMBER 15, 2018

One night we would meet in the grand conference room of the Cabinet Office and the next in the backroom of a pub.” Tim describes how these individuals had witnessed the miseries of war and believed that improved communication was a means of improving cooperation and reducing conflict between groups in society.

Community 76

Community Print Small Business Government 76

wiredPRworks

FEBRUARY 12, 2018

Inviting you to register for a webinar that teaches how professional speakers can perfect PR to book more gigs and grow their consulting business. I'll share tips and strategies to attract attention, build business and connect with key communities. How Can Professional Speakers Perfect PR to Book More Gigs? BarbaraRozgonyi.com.

Case Study 40

Case Study Conference Reputation Small Business 40

Offleash

APRIL 29, 2020

Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses. This Medium post has more information on the open source project and how to get involved.

Healthcare 52

Healthcare Small Business Resources Data 52

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Build a community. By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Social listening and monitoring offers a wealth of information about customers where they live and work.

B2B 170

B2B Social Media Media Education 170

Solo PR Pro

JUNE 30, 2015

This year, we’ve joined forces with the well-respected Florida Public Relations Association (FPRA) Conference – being held August 10-12, in Orlando – to help develop a program jam-packed with sessions of interest to the Solo PR Pro community. Instagram for PR Success – Heather Whaling, President, Geben Communication.

Hotels 40

Hotels Conference Analytics Sports 40

Solo PR Pro

DECEMBER 17, 2019

There are companies that believe that small companies can only handle small business. Additionally, awards, conferences and even industry service vendors often ignore the needs of solos as they target traditionally employed public relations practitioners. Solo PR Pros are often discriminated against due to size.

Knowledge Base 54

Knowledge Base Study Report Agency 54

Rock the Status Quo

AUGUST 1, 2014

I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast. Happy to write about a broad range of topics, anything to do with Facebook marketing or eCommerce / small business marketing in general. She might even send you cupcakes.

Pitching 173

Pitching Guidelines Facebook Advertising 173

wiredPRworks

NOVEMBER 10, 2016

Influencer Marketing Days is a unique conference dedicated to all things influencer marketing. Thanks to Geno Prussakov , conference founder / organizer and blogger , for inviting me to lead this backstage tour. And here's my interview that first appeared on the conference blog. Here's my session.

Marketing 65

Marketing Conference Advertising Advertising 65

Waxing UnLyrical

DECEMBER 6, 2013

So I figured I’d just share some of what I experienced the last several months… consider them reflections on a social media hiatus from a business point of view. And those of you who are small business owners yourselves might relate. If you have a strong community , they will be there when you come back.

Social Media 97

Social Media Media Community Twitter 97

wiredPRworks

FEBRUARY 23, 2018

NEXT '18 is the can’t-miss one-day educational conference bringing together over 300 meeting planners, event producers, and design and experience gurus, to learn from the leading authorities in areas from planning techniques and strategies, to the latest in cutting-edge tech trends. Inviting YOU to Join Me at #meetNEXT on March 8 in Chicago.

Education 51

Education System Meeting Nonprofit 51

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Sword and the Script

JANUARY 14, 2020

PR Newswire and Bulletin Intelligence were brands with their own communications and awareness with certain audiences that we had to work to align with Cision and bring those audiences together and communicate the value of those brands together. On the flip side, what did you need to learn?

Marketing 79

Marketing Data Wireless Industry 79

Waxing UnLyrical

APRIL 6, 2016

Particularly in the case of small businesses, getting an influencer to notice you and talk about your product or service can be discouragingly difficult. Influencers typically feel a strong sense of responsibility towards the community that they’re a part of. But don’t give up just yet.

Social Media 40

Social Media Marketing How To Media 40

Waxing UnLyrical

OCTOBER 31, 2010

Why: part of the problem with PR is that businesses still don’t understand what we do. How to run a fearless small business by Taylor Lindstrom at Copyblogger. Why: especially for my friends (and foes) who run small businesses. And that leads to stuff like this. Take heart, not howls.

Small Business 51

Small Business Tourism Measurement Social Media 51

Waxing UnLyrical

JANUARY 2, 2011

5 New Year’s resolutions for your small business , by Thursday Bram at Grow Smart Business. My books of the year , from Richard Bailey’s PR Studies. Why: great reading material for your professional library and/or iPad/Kindle. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 49

Measurement Tourism Social Media Blogging 49

Waxing UnLyrical

OCTOBER 19, 2010

While it’s too soon to tell what effects Google Instant might have on your search traffic or how best to adapt marketing efforts, some have speculated that small businesses may be more affected than large organizations. Others have speculated than shorter searches will dominate longer, more specific (long tail) searches.

Google 101

Google Nonprofit Engineering SEO 101

ImPRessions - Crenshaw Communications

JANUARY 5, 2018

We like the way American Express has built its online publication Open Forum , directed at small businesses. The brand has many small business initiatives and has been very good at providing a ton of good info for companies who may not have initially thought that Amex was the appropriate credit card partner for them.

Strategy 159

Strategy Guidelines Content Marketing Small Business 159

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. I thought it was a fairly comprehensive look at what ad products are available to businesses and how Facebook envisions their ad products used in different times within a “sales funnel.”

Facebook 120

Facebook Advertising Advertising Measurement 120

Waxing UnLyrical

DECEMBER 6, 2010

And more important, are you SHARING other people’s status updates with your community? Social is great, but I dont want to limit myself there when there may be a pool of small businesses right outside more door. Im making time to attend more meetings, go to small business groups and TweetUps, to network in PERSON.

Facebook 84

Facebook Twitter Social Media Blogging 84

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” It’s a great idea, gives back to the community, builds the brand, and is memorable.

Creativity 100

Creativity Pitching Writing Conference 100

Burrelles Fresh Ideas

JUNE 13, 2023

Broadening contact lists and building even more robust connections can be accomplished through active participation in numerous community events, such as workshops, seminars, or conferences within specific industries. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

The Stalwart Blog

APRIL 26, 2020

This show is basically focused on providing a voice to the small business community. It’s been really kind of a great small business movement here in South Orange County. I was the marketing director for a software company and hung up my own shingle about 13 years ago.

Crisis 78

Crisis Local Facebook Social Media 78

Critical Mention

OCTOBER 24, 2019

Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. It provides helpful news for an array of professionals such as entrepreneurs (of course), franchises, small businesses and more.

Blogging 68

Blogging Education Resources Creativity 68

Sword and the Script

AUGUST 12, 2014

The National Guard, a reserve component of the Army to which I later transitioned for a commissioning program, ran several youth programs that in many ways was (and still is) a community relations program. I went to after-work meetings and conferences. How to Get Ahead as a PR Account Executive. I networked.

How To 116

How To Film Agency Corporate 116

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Author Amanda Eldridge is the director of strategic channels at PR Newswire where she educates small business owners and nonprofits on affordable PR & marketing solutions.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Audiences fragmented into smaller online communities around shared interests.

Marketing 168

Marketing Employee Content Marketing Training 168