Stern + Associates

JANUARY 26, 2023

Both renowned and longtime management experts, Mortensen and Edmondson advise that leaders’ focus should be on establishing an IEVP that incorporates four interrelated factors that employees value – material offerings, opportunities to grow and develop, connection and community, and meaning and purpose.

Employee 111

Employee Company Marketing Case Study 111

Sword and the Script

APRIL 11, 2023

While PR probably isn’t writing public communications about trade secrets, you should be cognizant of obvious dangers. And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. The feature seems to be a white label of the company behind Chat GPT.

Software 78

Software Company Pitching Training 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Meltwater gamifies customer community. Content picks PR ethics.

Analysis 151

Analysis Tools Software SMB 151

PR 20/20

MAY 19, 2020

Media companies began to lay off droves of journalists and writers in our industry. Nonmedia companies, who in some cases had robust print custom magazines, began to lay off portions of their content teams. You should also check the news of any layoffs for media companies of interest. Download it free today.

Writing 72

Writing Brand Branding Construction 72

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. As companies get older, they accumulate, announcements, transactions and history. It’s been an eye-opening experience.

Company 101

Company Survey Pitching Report 101

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. As companies grow, corporate communications become more important. Internal Communications. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

FEBRUARY 14, 2023

ChatGPT is getting much of the headlines recently, but PR might be surprised to learn it has been using it – and other subsets of AI – for a while now ChatGPT ignited a fire in the PR community and there are opinions all over the map. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 140

Software Pitching Analysis Community 140

PR Fuel

MARCH 9, 2021

Are you looking for ways to ensure that your company’s brand remains intact? Do you need a way of improving the press releases that your company has? If so, then you need to hire a press release company to oversee it all. Doing so can unlock a plethora of benefits for your company and its brand. SEO is the way.

Company 52

Company SEO Engineering Writing 52

Onclusive

AUGUST 22, 2017

The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

PRSay

MARCH 22, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 161

How To Employee Leadership Nonprofit 161

PRSay

JULY 17, 2020

1 thing you can do to improve the ROI of your communications. Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. Communities commit to drive safe in support of new drivers during National Teen Driver Safety Week. Write for the reader.

How To 190

How To Writing Training Survey 190

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Deirdre Breakenridge

FEBRUARY 26, 2018

A Guest Post by Corina Manea, Chief Community Officer of Spin Sucks & Founder of NutsPR. There was this popular belief that social media wouldn’t last, so why put yourself or your company out there? It’s about your community. Next on your list should be to build a community and involve them in your social media efforts.

Brand 256

Brand Branding Social Media Employee 256

PRSay

MARCH 21, 2023

For the next decade, tens of thousands of Gen Zers will graduate from college annually, begin their careers and take on roles at companies of all sizes — from local nonprofits to global corporations. We need to cultivate communities and have real conversations. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users. TVEyes says it added , “twice as many U.S.

Software 85

Software Pitching Technology B2B 85

NewsWhip

OCTOBER 28, 2022

The story began way back in September, when Kanye (now known by the name “Ye”) criticized the German footwear company in interviews and on social media. But quite frankly, the writing team should never have been in such a horrible position. Now what?” . Rule 1: Be Truthful. But let’s rewind that clock for a minute. Rule 3: Move Fast.

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Solo PR Pro

APRIL 23, 2019

For these organizations, seeking strategic alliances serves their goal of making their communities better places to live and work. While that’s lovely and altruistic, it’s also good for business because they know that their needs – access to a robust workforce and customer base – are best served in a thriving community.

Community 45

Community Publicity Construction Television 45

Contently - Strategy

MAY 11, 2024

In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. How to Write Content for Local SEO The first step is to create content that’s locally relevant. food festivals, culinary awards, state fairs).

Local 97

Local SEO Strategy How To 97

Contently - Strategy

APRIL 10, 2019

He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. The company threw parties for winners in their communities, which accomplished two things. ” PokerStars is the largest real-money poker game in the world.

Company 105

Company Marketing Education Data 105

PRSay

OCTOBER 8, 2020

As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. We have developed strong community and professional networks, and possess the resourcefulness and leadership abilities to help give others a voice. How do I give a voice to others?” There are countless ways.

Education 211

Education Writing Leadership Resources 211

PR for Anyone

MARCH 27, 2024

It’s these little moments that remind us that even Hollywood stars like Harrison Ford are just regular people looking for a bit of company during downtime on set. Carrie shares her own experience of transitioning from the excitement of working in the film industry to the uncertainty of pursuing writing as a career.

Film 130

Film Storytelling Writing Insurance 130

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. To be sure, generative AI aside, the company has been invested in AI for a while as I’ve noted before many times.

Survey 152

Survey Software B2B Pitching 152

The Awards Blog

AUGUST 30, 2019

Each year, many companies plan out what award programs they will apply to, as they consider this a large part of their marketing strategy. . Here’s how to write a submission that gets to the top of the judging pile. Writing a brief and succinct description is harder than you think. Content for a press and/or media kit.

Writing 52

Writing How To Local Examples 52

Onclusive

JUNE 21, 2017

When we step back and apply critical thinking, we’re more likely to help our companies and clients in a tangible way. To take advantage of the rise of owned media, large companies must build in-house teams of digital storytellers. For small companies, this often takes shape as smartphone storytelling, explained Breakenridge.

Storytelling 329

Storytelling SEO Community Engineering 329

Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. Through my work in science communication at Cornell University , I learned that this couldn’t be further from the truth. DO be an engaged part of the #scicomm community. Know some trending hashtags.

Twitter 347

Twitter Social Media Community Conference 347

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. As a B2B company, your customers know the angles, and they know the game. Here’s a bonus tip: Mention your company’s offline activities. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

PR Fuel

JANUARY 14, 2018

Congratulations on having a successful company! However, you are struggling getting your company’s news in the local paper. Now this sounds like a great story, however, it is essential when writing the press release to make sure that it doesn’t come off as a sales pitch. Instead let’s craft a story around it.

Local 60

Local Company How To Training 60

Communications Conversations

JUNE 25, 2021

Consider the current situation for today’s social media specialist or manager who’s in charge of developing content for a company’s channels. They’re typically fairly to very overworked–too many responsibilities to focus all that much on the writing/creation process. You can see the problem here.

Survey 183

Survey Meeting Groups Writing 183

ReimaginePR

MAY 30, 2020

It was championed by the late, great, publisher-extraordinaire, Sheila Barry , who loved it but felt her company, Groundwood Books, wasn’t the right place for it. It takes a community to publish a book, and ours made us so much better. The post I Got You A Present appeared first on ReimaginePr.com.

Community 194

Community Writing Company 194

Deirdre Breakenridge

DECEMBER 6, 2016

Jessica Lawlor, President & CEO of Jessica Lawlor & Company. As we close out 2016, the #PRStudChat community will gather together on Tuesday, December 13th at 8:30 p.m. Our special guest and co-host leading the Twitter discussion will be Jessica Lawlor , President and CEO of Jessica Lawlor & Company.

Community 150

Community Twitter Corporate Groups 150

PRSay

JANUARY 15, 2021

Organizations and individuals celebrate this observance by volunteering in communities as part of the MLK Day of Service. However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. King’s speeches, sermons and writings.

Community 176

Community Policies Employee Blogging 176

Remote PR Jobs

SEPTEMBER 25, 2023

The startup community is rich with people thinking hard about a lot of topics that we cover but may not have first-hand experience with, so it’s good to make sure there are other voices represented on TechCrunch. There are more platforms than ever for people to get personal viewpoints out there and to practice their writing skills.

Resources 100

Resources Community Industry Pitching 100

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Joining us as our special guest and co-host is Kevin Anselmo (@KevinAnselmo ) the Founder and Principal of Experiential Communications. On Thursday, June 21st at 12:00 p.m.

Communications 150

Communications How To Case Study Community 150

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

His career also involved posts as former assistant to the president and public relations member of the Policy Committee at Ford Motor Company, and he was one of the creators and first director of The Dayton Plan of community and employee relations originated in the Dayton Divisions of General Motors Corporation.

Community 40

Community Employee Local Groups 40

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 132

Software B2B Pitching Data 132

5W PR

JUNE 7, 2023

Researching the Company Researching the company is crucial before starting a PR internship. Interns should visit the company’s website and review their mission statement, values, and past projects. Additionally, it’s important to research the company’s clients, competitors, and industry trends.

How To 88

How To Internal International Trends 88