wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? ET on PR Curriculum 3.0 — What Communicators Need to Stay Relevant. Several of the questions Martin and our #PRStudChat community members will answer include: Q1. Is PR Right for me? ”

Communications 208

Communications Analytics Social Media Media Training 208

Ishmael's Corner

NOVEMBER 30, 2014

Still, I’ve strived to apply the same counsel we share with clients: Offer fresh takes that help those in communications. By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Here goes —.

Storytelling 157

Storytelling Journalism Media Training Video 157

Ishmael's Corner

NOVEMBER 4, 2014

Every PR agency and internal PR function strives to communicate positive stories about the organizations it supports. When we capture storytelling assets for one of our clients, no one proactively comes forth to share the time that something went horribly wrong. The ramifications for PR are counter-intuitive.

Storytelling 157

Storytelling Journalism Training Resources 157

Ishmael's Corner

JULY 19, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Pitching 187

Pitching Storytelling Media Writing 187

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help.

Storytelling 120

Storytelling Insurance Insurance Film 120

Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more. 6) Thought Leadership versus Thought Followship The communications industry has wakened to.more.

Storytelling 78

Storytelling Leadership Reputation Communications 78

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. At the same time, every PR plan should include another type of media – relevant trade publications.

B2B 319

B2B Company SMB Automotive 319

Ishmael's Corner

OCTOBER 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Virtually every national and global company desires coverage in the business media. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 70

B2B Journalism Storytelling Communications 70

Landis PR

SEPTEMBER 7, 2021

Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).” Social media users passed the 3.5 Communications?

Social Media 104

Social Media Marketing Media Analysis 104

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195

Training Media Training Reputation Crisis Communications 195

Beyond PR

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. There’s nothing wrong with holding on to the art of storytelling. The truth is PR and communications professionals are more tech-savvy than ever.

Storytelling 73

Storytelling Data Communications Technology 73

ImPRessions - Crenshaw Communications

MAY 15, 2020

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. Instagram has more than one billion users , making it one of the most popular social media platforms. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. .

Instagram 333

Instagram B2B B2C Case Study 333

Ishmael's Corner

FEBRUARY 10, 2015

In conducting our storytelling workshops, the concept of contrast is one technique that always resonates with participants. You can always find examples of contrast in the media. The story of a person who goes from rags to riches regularly appears in the media. I think of contrast as a poor man’s failure. Green onions.

Storytelling 60

Storytelling Comparison Communications Journalism 60

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. We arrived at a topic that appeals to every marketer active in social media. The brands we showcase in this Social Business Journal are: Dell, Humana, NASA, Southwest Airlines and Walmart. Storytelling.

Social Media 120

Social Media Brand Branding Airlines 120

Ishmael's Corner

FEBRUARY 14, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Others communicate with the finesse of a carnival barker. The Bureau of Labor Statistics puts the number of people working in PR at 218,910 (as of May 2015). Some of these folks are extraordinary.

Journalism 63

Journalism Storytelling Communications Publicity 63

Ishmael's Corner

DECEMBER 11, 2019

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post When the Media Fails to Distinguish Between PR and Advertising appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Advertising 139

Advertising Advertising Storytelling Media 139

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170

Analytics Tools Social Media Trends 170

5W PR

OCTOBER 31, 2023

Health Academy Conference: This event addresses PR and communication professionals in the healthcare industry, offering networking event opportunities and targeted programming. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

JUNE 28, 2023

These AI systems – capable of creating new, meaningful content – have started to play a significant role in fields like journalism, professional services, banking, marketing and content creation. These audiences demand a higher degree of understanding and sophistication in communications.

Technology 170

Technology Strategy Privacy Healthcare 170

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Along with demonstrating our knowledge of our target audience and their reading behavior, this data helps us prove the power of earned media to our C-Suite.” ~ Lona Therrien, Sr.

Marketing 195

Marketing Measurement Advertising Advertising 195

Buchanan PR

JUNE 16, 2022

Rather, I am advocating for communications professionals to watch them for two critical reasons that are professional in nature. What the committee is trying to communicate is a complex story with hundreds of characters, multiple plot lines, and numerous twists along the way. This is multi-media storytelling on national display.

Communications 52

Communications Storytelling Journalism Video 52

Ishmael's Corner

AUGUST 11, 2015

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A “turn-the-crank” mentality to generate a relentless stream of articles shapes journalism at many media properties. Of course quality suffers.

Journalism 60

Journalism Storytelling Course Examples 60

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M.,

Community 150

Community Social Media Media Education 150

Ishmael's Corner

FEBRUARY 27, 2018

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”

Pitching 166

Pitching Storytelling Media Writing 166

Cision

OCTOBER 16, 2017

Recently, Cision® CMO, Chris Lynch, sat down with Steve Barrett, editorial director of PRWeek for the inaugural podcast of the show Earned Media Rising. The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . It’s considered the most credible and influential source for storytelling. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

Landis PR

OCTOBER 25, 2021

Healthcare communications changed along with it, but no one could have predicted at the start of COVID that we’d be struggling with this continuing crisis today. How do we navigate ongoing changes in healthcare communications? Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Critical Mention

FEBRUARY 25, 2022

Revenue generation tactics needed adjusting and marketing strategies have been shifted to improve messaging to their audiences in a time when digital communications and influencer marketing are more important than ever before. Perfect the Art of Storytelling. SCHEDULE A DEMO.

Brand 126

Brand Branding Storytelling Analytics 126

Ishmael's Corner

OCTOBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise.

Storytelling 71

Storytelling Interviews Writing Communications 71

Cision

DECEMBER 6, 2017

PR professionals aim to create more content and drive visibility beyond earned media, and marketers place more of an emphasis on earned and influencer coverage. Many commonalities between the two departments have emerged, however, communicators must overcome a few lingering gaps before we see a full convergence.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Paid and earned media will come together.

Trends 185

Trends Storytelling Corporate Leadership 185

Ishmael's Corner

JULY 27, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The post How to Build Better Relationships with Journalists appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. You know, we have other interests.

How To 195

How To Storytelling Communications Publicity 195