PRSay

OCTOBER 13, 2021

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

Communications 148

Communications Pharmaceuticals Corporate Film 148

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Konnect Agency

JUNE 22, 2023

That’s why it’s essential for businesses to have a crisis communications plan in place and a seasoned PR agency partner to can help streamline that process and create a dependable strategy. These messages should be clear, concise, and consistent across all communications channels.

Crisis Communications 52

Crisis Communications Crisis Agency Communications 52

Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. Barokas Communications Team. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

AUGUST 3, 2021

For example, a CEO may be the go-to spokesperson for many questions, if a media-facing VP has more background in a given area of cybersecurity or compliance, they are likely the better option. All PR teams understand the value of formal media training, and it’s often useful. Reconfirm ground rules at the top of the call.

Interviews 310

Interviews Media Banking Media Training 310

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. A good training program will help presenters improve their skills. Not all presentation training is the same, of course. Your staff and your organization will benefit.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency Internal International Pitching 192

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post.

Media 294

Media Trade Shows Travel Interviews 294

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Training 120

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

After a discussion we were able to offer new ideas for data that were incorporated into the survey to strengthen its media appeal. For PR agencies, it’s second nature to want to show value, but it’s equally important for internal teams. Add value . Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Cision

SEPTEMBER 1, 2015

Although every executive is different, we’ve observed clear trend lines in our work with hundreds of top C-suite inhabitants since starting Phillips Media Relations in 2004. They’re Too Focused on Internal Structure. That’s not a bad answer, per se, because it communicates real information. They Forget To Sell The Positives.

Media Training 120

Media Training Media Training Interviews 120

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. They’re too focused on internal structure. They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. To avoid this scenario, the agency and internal comms team should consider a blanket policy of requiring media prep for every company spokesperson. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 167

Marketing Employee Content Marketing Training 167

Melissa Agnes

AUGUST 15, 2016

So if your leadership is feeling stressed – which let’s face it, if they aren’t feeling stressed in a crisis, it’s probably not a very big crisis – and isn’t able to adequately control that stress, then your crisis communications risks not being very effective.

Crisis 100

Crisis Crisis Management How To Leadership 100

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Equally, doing nothing with the time is a missed opportunity.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. Depressingly the need for more investment in training was also one of the main findings of last year’s report. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Shift Communications

SEPTEMBER 14, 2017

At the beginning of the PR career track is the intern. Interns learn the PR business through the most basic of tasks and learn whether the agency and the PR world is what they want to pursue. Meanwhile, the agency learns about the interns and decides who best matches the culture of the organization. Christopher S.

Agency 87

Agency Internal International Media Training 87

ImPRessions - Crenshaw Communications

MAY 8, 2017

This is why we always want to make sure that a prospective client is truly ready to work with a PR agency , knowing that part of securing media coverage is a willingness to prepare in advance. Beyond generating brand visibility, what do you want your PR coverage to communicate? But that’s just the beginning. Prepping for Press.

Media 199

Media Interviews YouTube Hotels 199

ImPRessions - Crenshaw Communications

JANUARY 12, 2016

It may be tempting to ask the team to respond to website inbox queries, or to get media attention for a last-minute idea by the founder. Sometimes they’ll need to jump in, but as a rule it’s a waste to burn precious time on tasks that can be handled by internal staff, or that require lead time to be successful.

Agency 149

Agency Tools Technology Media Training 149

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Communications Conversations

SEPTEMBER 10, 2020

I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. We really have an embarrassment of riches when it comes to energetic and smart people at Life Time for media.

Radio 167

Radio Journalism Interviews Energy 167

PR News

JUNE 26, 2016

Which is to say: you still have another five solid months to make this your best year ever as a communicator. The post Your Half-Year PR Leadership Checklist: 7 Important Reminders for Communicators appeared first on PR News Blog. First, you’ll need to take stock of what you and your team have… Continued.

Leadership 90

Leadership Communications Blogging Brand 90

Melissa Agnes

SEPTEMBER 16, 2014

Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account. For more on crisis simulations and trainings, click here.

Social Media 239

Social Media Crisis Training Media 239

Solo PR Pro

OCTOBER 13, 2020

Spend some time getting to know who the key players are at their organization and if they have any past experience working with PR professionals and members of the media. Can you provide a list of your company’s primary stakeholders and note if they are media trained? What is your internal project reporting process?

Media Training 74

Media Training Interviews Measurement Training 74

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. Sometimes, less is more.

Interviews 160

Interviews Media Local Privacy 160

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. The value of social media in the workplace is its ability to relay spontaneous and authentic communications. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

Polaris

MARCH 17, 2015

To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. I was right—PR was definitely fun.

Agency 100

Agency eBook Training Media Training 100