ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. For more on media training and brand messaging, check out this post. And maybe it’s better they did.

Media 294

Media Trade Shows Travel Interviews 294

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. A good training program will help presenters improve their skills. Not all presentation training is the same, of course. Your staff and your organization will benefit.

Training 102

Training Conference Technology Meeting 102

PRSay

AUGUST 30, 2022

Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. But communicating on video requires practice and rehearsal.

Employee 87

Employee Real Estate Video Internal 87

PR in High Definition

APRIL 27, 2023

This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. It could be revamping social media presence, company messaging, media training for spokespeople and so much more. Rather use this time to focus on your wider PR and reputation strategy.

Case Study 62

Case Study Media Training Reputation Training 62

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Knowing the signs that lead to such a decision can help ensure a smooth transition from internal to external team. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to know when to bring in the PR professionals.

Company 136

Company Interviews Reputation Privacy 136

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year. Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Prohibition

APRIL 23, 2020

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Telecommunications Reputation Crisis Communications 62

ImPRessions - Crenshaw Communications

APRIL 11, 2017

Although the reporter made it very clear that the story was to bring a local angle to an international crisis, here was the dilemma: Grant the interview to raise awareness and, potentially, donations and volunteerism; or risk the family’s privacy, possibly awakening critics. When the outlet is questionable. Sometimes, less is more.

Interviews 160

Interviews Media Local Privacy 160

Melissa Agnes

SEPTEMBER 16, 2014

But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

Polaris

MARCH 17, 2015

To round out my experience I also spent 4 years at multi-national Hill and Knowlton and 4 at an integrated marketing communications agency. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. I was right—PR was definitely fun.

Agency 100

Agency eBook Training Media Training 100

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. This is why social media monitoring training is so important. The value of social media in the workplace is its ability to relay spontaneous and authentic communications. In the U.S.,

Social Media 96

Social Media Privacy Media Training 96

Reputation Us

SEPTEMBER 7, 2016

.” If your financial institution is in need to safeguard itself and its reputation from potential issues, we’d welcome your outreach: PR@LTpublicrelations.com. Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PR in High Definition

SEPTEMBER 30, 2016

If your business has a poor employer brand, it can be very difficult to shake off both externally and internally, impacting the talent you can attract. In a candidate-led job market, it is vital that the communications team helps to bring the company’s future employees into focus. Use alternative ingredients.

Brand 48

Brand Branding How To Employee 48

Prohibition

JULY 19, 2018

Public relations (PR) is a technique used by savvy businesses across the globe to communicate with their customers. No wonder then, that this communications technique has been used to inspire, engage and convert audiences for years. So, fundamentally marketing activity is commercially focused and PR is focused on reputation.

Publicity 48

Publicity Advertising Advertising Tools 48

Solo PR Pro

NOVEMBER 17, 2015

An independent communications consultant’s work is never done when it comes to new business activity and generating new leads. And one of the main roots of business development is relationship building, which is formed through familiarity, reputation, credibility and thought leadership. Kevin Anselmo, Experiential Communications.

Creativity 40

Creativity Public Affairs Policies Survey 40

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Norton's Notes

JULY 29, 2015

I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. Without a doubt it’s online reputation.

Interviews 28

Interviews SEO Banking Radio 28

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105

Cision

NOVEMBER 3, 2016

With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s media training 101. The Digital Etiquette Imperative.

Social Media 120

Social Media Media Reputation Training 120

Communications Conversations

JULY 18, 2019

When we’re each playing to our individual talents, together we’re best serving the greater communication needs of our community. You also do a ton of media relations-TV work in town. How have you built that reputation? Today’s TV station intern could be an executive producer in a few years.

Local 94

Local Course Community Interviews 94

Sword and the Script

DECEMBER 15, 2020

PR and communications predictions. Trust and relatability really come to the forefront for me when thing about marketing and communications in 2021. This creates renewed opportunities for marketers who communicate via podcasts. PR and communications predictions. Justin Goldstein | Press Record Communications.

Marketing 168

Marketing Employee Content Marketing Training 168