PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. Here are the three steps you need to take to run a successful communications audit. The message sender.

Internal 187

Internal International Data Communications 187

Wadds Inc.

MAY 21, 2023

Strategic Communication Management is an enduring guide to understanding and enhancing the value of public relations in management. I revisit Strategic Communication Management every six months or so in my PhD studies. The book is still available as a re-print for around £10. It’s a mix of theory, practice, and case studies.

Communications 52

Communications Case Study Print Study 52

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Lulu also has very well-elaborated support.

Print 120

Print How To Local Customer Service 120

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. One of the ways to achieve this is by harnessing the power of in-person community engagement and event marketing.

Community 92

Community How To Marketing Data 92

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How did you get your start in PR?

Communications 253

Communications Data Local Survey 253

Cision

JULY 11, 2017

A print mention is different from a broadcast mention, which is different from a social media mention, and so on. As such, you must be careful in how you actually input your searches into the software. Adjust Your Targeting: Use specific audience data gleaned from analytics reports to refine your targeted communications.

How To 265

How To Media Software Agriculture 265

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

Communications 189

Communications Crisis System Healthcare 189

Cision

JULY 31, 2015

Establish a crisis communication plan now rather than later. Want even more crisis communication advice? Also print out a hard copy for those people. So, print a handout. Want to learn more about crisis communications? View the white paper “How to Plan and Manage Crisis Communications in a Social World.”.

Crisis 120

Crisis Crisis Communications Brand Branding 120

Deirdre Breakenridge

NOVEMBER 16, 2021

I remember training executives on how to show up with their messages and talking points. ” As a result of the changes, including how social media amplifies what you share in print, online or on TV, you have to prepare differently. Interviewing with the media has changed over the years. As they say, “Anything goes!”

Ethics 195

Ethics Interviews Media Print 195

Cision

NOVEMBER 21, 2017

With the media landscape evolving at the speed of technology, communicators need to be able to listen dynamically to their audiences across multiple media channels. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types. How to do that?

How To 149

How To Social Media B2C Television 149

Critical Mention

FEBRUARY 6, 2020

If you work in PR, marketing or communications and use a media intelligence platform, you might be familiar with the “good enough for now” syndrome. In other words, the “good enough for now” syndrome is quite common—here a some of the most common symptoms: You feel like learning how to use a new tool will take too much time.

How To 106

How To Media Radio Print 106

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

So, to better measure your public relationships, we offer a few tips on how to avoid the tempting-but-destructive call of AVE and false metrics: 1. Every communications effort should be designed to increase consideration, preference, sales leads, or some other business outcome. Start with your print placements.

How To 52

How To Print Analytics Advertising 52

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. How can you possibly determine which is the right firm for you and your needs? The post How To Hire The Best PR Firm For You appeared first on News & Experts. Happy publicizing!

Radio 78

Radio How To Public Affairs Print 78

PRSay

NOVEMBER 5, 2021

There are thousands upon thousands of web, print, audio and video outlets, and as we’ve all become acutely aware, many of these publishers spread misinformation and extremely polarizing political content. Independent third-party tools are available that provide such data about news and political publishers.

Communications 187

Communications Journalism Advertising Advertising 187

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be.

Communications 105

Communications Community Crisis Film 105

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 2: Identify your communications channels.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

APRIL 10, 2017

For those of you in the travel communications business there are countless of opportunities to tell yours story to travel journalists, bloggers, influencers – and consumers. But how do you reach the always-on-the-move travel media? Print media and travel freelancers have longer lead times, often three to four months in advance.

Travel 174

Travel Pitching How To Radio 174

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Critical Mention

DECEMBER 3, 2019

But until recently PR and communications professionals had no choice but to periodically log into each account and do their own or risk missing important mentions. Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

Waxing UnLyrical

OCTOBER 19, 2011

Let me just say first that I’m writing this with the certainty that one of you PR pros will fly out of nowhere, tackle me to the floor, and pin me there with a stern lecture straight from your training about how to do this. As with all communications, don’t belabor your point after it’s been made. But here goes.

Print 75

Print Writing Web Training 75

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

OCTOBER 18, 2016

The fact is: an interview (unless it’s live) usually lasts a lot longer than the sound bite that will appear on-air or in print. Do you want to communicate the fact that you’re opening a second location? How to Handle Tough Questions from the Media. What is a Sound Bite? Think of a sound bite as your key message, boiled down.

Interviews 120

Interviews How To Construction Print 120

wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. Walking down Michigan Avenue beside my ecstatic children, I remember thinking how carefree, jubilant and fun life can be.

Communications 81

Communications Community Crisis Film 81

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Entrants should definitely read the fine print in the rules/guidelines before entering. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

OnePitch

SEPTEMBER 8, 2022

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . The coverage was incredible.

Pitching 98

Pitching Consumer How To Education 98

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Social media has also raised important questions about how to stop the spread of misinformation without curtailing free speech. Communication is 24/7. million in 1974 to 24.3

Handbook 190

Handbook Publicity Newspapers Television 190

Shift Communications

JANUARY 22, 2018

To develop a more effective crisis communications strategy, we need to understand trust. Failure of experience , not knowing how to overcome challenges based on past experience. To demonstrate how to evaluate crises, print out the chart above and check off boxes for any given crisis to see what’s gone wrong.

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ReimaginePR

AUGUST 22, 2016

Your brand has a personality and a specific voice used in communication. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. The post How to Turn Your Personal Story Into a Compelling Brand appeared first on ReimaginePr.com. Click Here.

Brand 156

Brand Branding How To Storytelling 156

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. How should I plan my 2021 B2B marketing strategy? This means that communication around your products and services should be aimed at the issues these new offerings help clients to overcome. You’re not alone.

B2B 62

B2B Strategy Marketing How To 62

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats. Good media coaching goes beyond prepared messages; it can include on-the-spot strategizing on how to neutralize an uncertain or even negative scenario with disarming, non-defensive responses.

Media Training 282

Media Training Training Media Interviews 282

5W PR

JANUARY 17, 2017

However, media impressions are not limited to television or print media. The post How to Measure PR? For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions. appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

Measurement 90

Measurement How To Television Analysis 90

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services.

Media 103

Media Advertising Advertising Print 103

5W PR

JANUARY 3, 2024

Professionals in this field strategize communication during challenging times to protect the reputation of the client. PR ensures effective communication with these groups to foster positive relationships. Being adept at managing communication during crises or challenging situations.

Marketing 78

Marketing Engineering Reputation Product Launch 78

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. The greatest challenge is not how the NHS is funded but how to have an honest conversation with the public about its future.

Communications 63

Communications Healthcare Print Community 63

Action PR

AUGUST 15, 2019

If you’re hoping for print coverage, make sure to check when the paper is going to print before sending your story. Typically their deadline for news will be in the morning the day before, and most news teams won’t be around on printing day. The post How to get your news in the local press appeared first on Action PR.

Local 40

Local Print How To System 40

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Who’s responsible for these communications? Next steps for your crisis preparedness program.

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100