PRSay

MARCH 19, 2020

The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. Below are my tips on how to ace these interviews; most of which also apply to online meetings and conferences. Promise them that it will be a short interview!) Check out your background.

Interviews 210

Interviews Video Meeting Skype 210

Polaris

MARCH 24, 2015

We have a very simple philosophy about media training. It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. However, someday they will need to prepare for a media interview without access to communications expertise.

Media Training 100

Media Training Training Media Interviews 100

ImPRessions - Crenshaw Communications

JULY 31, 2017

Nothing in public relations is quite as rewarding as securing an important interview for a client. For some, this can mean an intense media training session. For others, a simple review of the interviewer’s background and expectations are all that’s necessary. How to prepare for a media interview.

Interviews 206

Interviews Media Advertising Advertising 206

Onclusive

FEBRUARY 11, 2021

Communications challenges can halt PR founders before they get started. Titled “Startup PR: How to get lift-off for your launch”, the paper addresses some of the challenges that startup PR professionals can encounter. Identify When and How to Go Pro.

How To 221

How To Media Training Storytelling Financial 221

Ishmael's Corner

APRIL 29, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The broadcast media industry is no exception with radio presenters and journalists now conducting live profile interviews over the phone. These five.more.

Interviews 125

Interviews Storytelling Radio Communications 125

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

Tools 130

Tools How To Publicity Interviews 130

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared!

Interviews 120

Interviews How To Healthcare Media Training 120

Mora Communications

DECEMBER 7, 2017

Your PR efforts have worked and you’ve landed your first TV interview. You’ve never been interviewed before, nor have you had media training – and your interview is tomorrow. Now as the interview time grows closer, your panic level begins to rise. Study the media outlet you are being interviewed for.

Interviews 40

Interviews How To Media Training Training 40

Action PR

JULY 9, 2019

What happens if a journalist asks you a question that isn’t related to the topic of the interview? If your subject is t-shirts and the journalist asks you about shorts, do you have the skills to take control of the interview and get it back on track? The bridging technique is one of the cornerstones of media training.

Interviews 58

Interviews How To Media Training Examples 58

Rock the Status Quo

FEBRUARY 19, 2015

The interview! The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? So what comes next?

Interviews 100

Interviews How To Media Media Training 100

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down.

Skype 206

Skype How To Crisis Pitching 206

Barokas

MARCH 16, 2020

Widespread social distancing and remote work has challenged all of us to pause and evaluate how we communicate, operate and manage projects in the workplace. It’s also caused many companies to refocus their PR, marketing and communications plans. Barokas Communications Team. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. Key contacts, templates, and comprehensive protocols on how and when to exchange information, as well as with whom, should all be included in the strategy.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR for Anyone

FEBRUARY 15, 2023

Be responsive and professional in your communication. Offer to set up an interview with a subject matter expert. It means when people search online, they see that you were interviewed on or featured in various media outlets about your industry which provides instant credibility and visibility. How do they cover the news?

Pitching 130

Pitching Media Interviews Video 130

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. PR can train executive spokepeople to avoid the myriad of possible mistakes that can happen when facing the press.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. Similarly, we hold each other up in public relations. We get very crafty.

Creativity 243

Creativity Groups Retail Media Training 243

Shift Communications

FEBRUARY 3, 2016

In my last post , I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. First, why is media training so important? Here are my top four blunders, with some advice on how to improve. 1) They think an interview is just about answering questions.

Interviews 60

Interviews Media Training Training Trends 60

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. Effective communications needs a mix of “rich” and “lean.” ” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. We do amazing interviews with them. PR FOR ANYONE.

Pitching 130

Pitching Television Interviews Video 130

MaccaPR

JUNE 28, 2016

Of course, as PR professionals, we can provide media training to our top executives. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. All good advice for media interviews, backed by PR best practices. Never, ever lie.”.

Interviews 59

Interviews Media Training Media Training 59

ImPRessions - Crenshaw Communications

MAY 8, 2018

Check out this post to find out how to tell a client they’re wrong. ” The glare of media attention can burn if you’re not careful. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. “Always use sunscreen.”

Corporate 195

Corporate Training Reputation Media Training 195

Polaris

NOVEMBER 26, 2014

A little bit of nervousness before a speech or interview is a good thing. Yet public speaking and media interview skills are essential for most executives and business owners. Communicate poorly to your boss or colleagues, and you may miss opportunities to get buy-in for your ideas. Media Training'

Education 170

Education Training Media Training Interviews 170

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. How to deflect attention from a rival expected to announce any day? When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

Melissa Agnes

JANUARY 18, 2015

When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Mr. Media Training, to discuss the challenges of crisis spokesperson training. The real-time news cycle and how it impacts in a crisis.

Training 113

Training Crisis Media Training Crisis Management 113

Polaris

APRIL 28, 2015

Your corporate communications department or PR agency emails you the first draft of a press release and asks, “What do you think?”. Remember how you organized the essays you wrote in college? The “inverted pyramid” is how journalists report the news. Key messages are the 2 or 3 points you want to communicate.

How To 100

How To Marketing Writing Training 100

PRSay

SEPTEMBER 4, 2020

And what etiquette should communicators consistently model to strengthen virtual relationships with peers, clients, media and stakeholders? Nonverbal communication such as facial expressions and body language speak volumes, too. Turn on your video. It can be rude to not turn on your video. Know your equipment and software.

Conference 196

Conference Video Software Privacy 196

ImPRessions - Crenshaw Communications

MARCH 8, 2016

They work best for offbeat stories, interviews with interesting personalities or topics, or little-explored subjects that benefit from detailed exploration. To be successful and commanding in a podcast interview, it’s important to understand how to articulate messages succinctly so they survive a sometimes rigorous editing process.

Pitching 159

Pitching Radio Training Interviews 159

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Just as important as knowing who to pitch is understanding what information to pitch and how to pitch it. Understand newsworthiness.

Report 172

Report Local Media Pitching 172

Mora Communications

MAY 15, 2017

On Thursday, May 25 th , Ann Convery, creator of Speak Your Business™, will be a featured panelist at the event How to Find and Retain New Customers , presented by American Marketing Association (AMA) Los Angeles. With Ann’s system, business owners talk to the “decision-maker” every time they communicate. CAPTURE, KEEP, SHARE.

How To 56

How To System B2C Training 56

ImPRessions - Crenshaw Communications

AUGUST 2, 2016

There was a time when public relations teams sought the services of one perfect spokesperson to act as the media “face” of a B2B or B2C company. This often required a long search, a sizeable investment of time and budget, and sometimes, great disappointment as the interviews or resulting stories fell short.

Trade Shows 120

Trade Shows Interviews B2C Training 120

PRSay

AUGUST 30, 2022

A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. I generally advocate video as a communications tool, but 900 employees were not too many for the company to communicate with individually. But communicating on video requires practice and rehearsal.

Employee 87

Employee Real Estate Video Internal 87

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Landis PR

SEPTEMBER 27, 2021

Those immortal words from the iconic Broadway musical Dreamgirls ring in my head as I write this, my final postscript, for Landis Communications Inc. Yup, as of October 1st, yours truly is retiring as President of LCI, where I’ve been since founding this San Francisco-based integrated marketing communications agency in 1990.

Agency 105

Agency Travel SEO Nonprofit 105

Cision

AUGUST 24, 2016

Cheryl Byrne, a communications consultant in Marblehead, MA, says listening to your audience is one the most important things for a brand to do. Cheryl also works with Rick Miller Communications in Cincinnati. They called it program marketing; essentially it was public relations and communications. They appeared tone deaf.

Social Media 120

Social Media Reputation Crisis Media Training 120

Waxing UnLyrical

APRIL 11, 2012

Invest in getting your spokesperson(s) media trained. If you botch an interview, you run the very real risk of damaging your reputation, losing brand value and jeopardizing organizational objectives. Take the time to develop a crisis communications plan. It’s a real relationship, people – you have to cultivate it.

Media Training 70

Media Training Crisis Training Crisis Communications 70