Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

Scott Public Relations

JULY 13, 2023

These reverberations are also reshaping the global operating environment of PR and comms firms as well as clients’ communication needs. Media relations, strategic communication and content production are in particularly high demand in 2023. Communication cannot work in isolation but must be woven into the very fabric of business.

Ethics 52

Ethics Survey Insurance Insurance 52

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy , a digital advertising and media solutions expert, recognized the significance of the clash between traditional measurement and digital platforms.

Brand 323

Brand Branding eBook Advertising 323

Wadds Inc.

MARCH 19, 2024

As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.

Internal 78

Internal International Communications Employee 78

Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” Business is ethical and competent. 57% are neutral about trust in NGOs.

Government 138

Government Survey Ethics Media 138

Ethical Voices

SEPTEMBER 18, 2023

Joining me on this week’s episode of EthicalVoices is Cheryll Forsatz , the Vice President of Corporate Communications and Public Relations for Ferrero USA. I am a corporate communications and brand strategist with more than 25 years of experience working with global consumer brands. It becomes a more collaborative approach.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? At the heart of it, I am a communicator and an advocate.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333

Trends Industry Government Data 333

Waxing UnLyrical

OCTOBER 2, 2018

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. Kirk Hazlett, APR, Fellow PRSA, is Adjunct Professor in Communication at the University of Tampa. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

PRSay

JANUARY 14, 2022

More than 50 years later, his words ring true as a map to become a better communicator in 2022. Teams must also devote time to communicating the need to increase fees and lower delivery speeds. Agencies must reevaluate success measurement with clients to better show value. Last year offered very few glory days.

Communications 165

Communications Trends Nonprofit Radio 165

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 70

Ethics Training Financial Survey 70

Ethical Voices

SEPTEMBER 19, 2022

For Ethics Month, I wanted to look at new topics and geographies. Joining me this week is Alex Dance , the Managing Director of ERA Communications in Cambodia. He discusses several important ethics issues, including: What should you do when clients are even tangentially affiliated with a coup? Ethical challenges with clickbait.

Ethics 83

Ethics Radio Sports Facebook 83

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. no measurable objectives or budget figures). PRSA is now accepting entries for the 2024 Anvil Awards. Find details here.

Publicity 177

Publicity Case Study Ethics Study 177

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. PR professionals ensure that financial institutions not only launch innovative products but also effectively communicate their value to the tech-savvy consumer.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. There’s greater support among communicators for brands to take a stand on social issues versus political issues.

Survey 120

Survey Communications Ethics Measurement 120

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.

Survey 130

Survey Communications Measurement Internal 130

5W PR

FEBRUARY 15, 2024

The advancements in AI, hypersonic missiles, directed energy weapons (DEWs), networks, drones, biotechnology, and materials science present both unprecedented opportunities and ethical challenges. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

Biotechnology 78

Biotechnology Technology Ethics Energy 78

PRSay

MARCH 19, 2018

A recurring discussion at Ethisphere’s two-day Global Ethics Summit in New York City was how diversity and inclusion initiatives are changing the way businesses operate, altering everything from hiring practices and internal communications to consumer outreach. “What you measure is what you manage,” said Gordon.

Ethics 127

Ethics Internal International Employee 127

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Wadds Inc.

SEPTEMBER 18, 2023

Key recommendations include breaking down silos, enhancing measurement and evaluation tied to objectives, applying consistent ethical frameworks, and reorienting public relations as an advisor facilitating multi-stakeholder interests rather than just serving organisations.

Study 98

Study Publicity Ethics Measurement 98

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Transparency has now become the first line of defense, as it’s no longer a privilege.

Publicity 78

Publicity Brand Branding Ethics 78

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). This week I paused to catch up on reading several other surveys of interest to PR and communications. Six in 10 comms pros face ethical challenges.

Creativity 96

Creativity Study Ethics Publicity 96

Wadds Inc.

MAY 1, 2024

AMEC, the International Association for Measurement and Evaluation of Communication, has launched a survey with the Press Database and Licensing Network (PDLN) and FIBEP to gather industry perspectives on these issues. “ The ethical challenge for brands and corporate communications is significant. ”

Training 59

Training Survey Data Wikipedia 59

Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Measuring ROI and Attribution Quantifying the impact of influencer marketing on B2B outcomes, such as lead generation, customer acquisition, and revenue, can be challenging.

B2B 93

B2B Marketing Measurement Social Media 93

Stephen Waddington

JULY 6, 2022

The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Communication Capabilities.

Publicity 167

Publicity Ethics Training Education 167

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Presspage

FEBRUARY 15, 2024

Empowering Investor Relations Officers through Data-Driven Insights Data analytics is transforming IR by enabling tailored communication for different investor groups. Such proactive communication shapes the narrative positively and prevents issues from escalating. Takeaway Embracing data analytics in IR is a no-brainer.

Analytics 78

Analytics Data Ethics Privacy 78

Landis PR

OCTOBER 30, 2023

AI compliance refers to adhering to a set of guidelines, regulations and ethical standards in the development, deployment and usage of AI technologies. AI compliance ensures that PR campaigns are conducted ethically, with respect for individuals’ rights and without promoting harmful content. What is AI compliance?

Privacy 64

Privacy Ethics Guidelines System 64

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. Analyze engagement rates Measuring engagement rates across social media (and mainstream media) can provide insights into how the CEO’s content is resonating with audiences.

Reputation 195

Reputation Corporate Brand Branding 195

PRSay

APRIL 21, 2020

Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. The APR credential not only certifies your ethical and strategic credentials as a PR practitioner, but it also shows that you have the drive that sets you apart from the rest.

Ethics 210

Ethics Study Print Social Media 210

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. It’s time for brands to embrace disabilities with that same passion.

Brand 89

Brand Branding Marketing Ethics 89

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

But this particular day offers an opportunity to highlight specific AI innovations, share your vision for the future of AI or tackle pressing ethical concerns.There are many ways to have a smart take on AI, even if you’re not an AI business (yet). The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

Wadds Inc.

APRIL 19, 2023

Ethics in public relations practice can be a challenging issue. Dinan is currently Head of the Division of Communication, Media and Culture at the University of Stirling. A Century of Spin presents a persuasive case for why the profession should constantly be vigilant on ethics. It is itself an exercise in public relations.

Ethics 105

Ethics Government Corporate Exercises 105

Stephen Waddington

MAY 24, 2022

Foster was speaking at the International Association for Measurement and Evaluation of Communication (AMEC) Summit in Vienna. Practitioners and theorists both jump to the defence of public relations from a purist perspective recognising only a positive and ethical application of practice as public relations.

Publicity 149

Publicity Reputation Study Crisis 149