Deirdre Breakenridge

FEBRUARY 26, 2019

Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

Communications 184

Communications Skype Ethics Leadership 184

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. Unfortunately, a lot of the communication shared in uncertain times ends up confusing and frustrating these groups even more. It’s time to FEEL First in your communication.

Communications 297

Communications Ethics Travel Employee 297

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent.

Government 138

Government Survey Ethics Media 138

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

PRSay

NOVEMBER 4, 2022

And the work of our corporate communications team had turned to sharing accurate, timely information and serving as an important adjunct to under-resourced public health agencies. As communicators, our team wasn’t just fighting a pandemic, we were waging a war — a war on misinformation. I couldn’t have agreed more.

Ethics 164

Ethics Social Media Education Resources 164

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. Communicate openly and honestly about the brand, products, and business practices.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

SEPTEMBER 26, 2018

” In honor of September being PRSA’s Ethics Month, we posed the following: “ What does acting ethically as a communicator mean to you?” ” “Acting ethically as a communicator to me starts at a person’s core. ” — TaQuinda Johnson. .” ” — TaQuinda Johnson.

Ethics 112

Ethics Communications Journalism Corporate 112

Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. We are guests in this wonderful office of M3 Communications , Inc. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership.

Leadership 59

Leadership Social Media Creativity Ethics 59

Deirdre Breakenridge

FEBRUARY 5, 2019

Modern Communicators need to FEEL and THINK before they communicate. When you FEEL you’re digging deeper to discover Fears, Empathy, Ethics and Love for the mission. Make 2019 the year that you step back and really challenge yourself to FEEL as the first step toward better communication.

Communications 208

Communications Ethics Groups Video 208

Maxim Behar

JUNE 13, 2021

Maxim Behar, world-renowned PR expert and CEO of M3 Communications Group Inc., was invited by His Majesty King Simeon II of Bulgaria to give a lecture on modern leadership during a special event at the Royal Palace of Vrana. The event was organized by the European political foundation - European Liberal Forum.

Leadership 52

Leadership Ethics Social Media Groups 52

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. I’ve watched them both grow into fabulous communicators and leaders! Now, she’s crushing it at Best Buy in social media marketing. I give you 15 up-and-coming social media and communications rock stars!

Social Media 128

Social Media Agriculture Marketing Media 128

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Communicate through multiple persons and a complicated chain of command.

Ethics 177

Ethics Social Media Leadership Interviews 177

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 130

Survey Communications Measurement Internal 130

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Deirdre Breakenridge

MARCH 12, 2019

When you FEEL (Face Fears, connect with Empathy, focus on Ethics and unleash your Love of the mission) it shows in your communication and you can connect on a deeper level, especially with younger generations. FEEL First Before You Communicate. Do you really know who you’re trying to reach and engage?

Infographics 246

Infographics Ethics Video Social Media 246

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 126

Publicity Ethics Government Policies 126

Onclusive

APRIL 4, 2023

For PR and Communications teams, analyzing audience sentiment towards your CEO can be vital for crisis detection and understanding brand perception. A strong personal brand will provide reassurance and leadership during a crisis, while a negative personal brand may exacerbate the situation and damage the reputation of the business further.

Reputation 195

Reputation Corporate Brand Branding 195

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Showcase efforts like using eco-friendly packaging, reducing carbon footprint, or supporting social causes.

Product Launch 78

Product Launch Consumer Community Interviews 78

Deirdre Breakenridge

JUNE 4, 2019

In October 2018, I set out on a research journey to learn more about Millennial communication. I wanted to understand where they liked to express themselves and how they wanted to be recognized on social media. I asked 25 Millennials what advice they would give to leaders on social media. What does this mean?

Ethics 218

Ethics Social Media Energy Interviews 218

ImPRessions - Crenshaw Communications

APRIL 2, 2019

They must be willing to share business advice, comment on key trends affecting their category, and use their position as a platform for communicating expertise on an industry-wide scale. Here are some key tactics for PR pros to build executive visibility and thought leadership. Finding a voice in the media. Get social.

Conference 160

Conference Leadership LinkedIn Social Media 160

Deirdre Breakenridge

NOVEMBER 20, 2019

It’s official … the FEEL First Test is online and ready for you to evaluate how much you FEEL (face Fear s, engage with Empathy , use Ethics and good judgment and unleash your Love ) in your communication. I’ve been asked, “Why the launch of the FEEL Model and the FEEL First Test and what will you learn from the data?”

Ethics 56

Ethics Communications Data Survey 56

Burrelles Fresh Ideas

APRIL 16, 2024

The term “influencer” has become synonymous with consumer brands, lifestyle trends, and social media aesthetics. Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. How do we take an understanding of generational gaps and correlate them with leadership style, motivations, and the ability to connect with people?

Blogging 213

Blogging Ethics Leadership Course 213

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261

Ethics Automotive Technology Conference 261

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. Distance from an event lends a certain perspective, as we all know from our various war stories on crisis communication. The four Ps of public relations leadership.

Leadership 111

Leadership Publicity Government Journalism 111

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Ethical Voices

OCTOBER 16, 2023

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. I also did communications for our vice president of product at the time, where I handle internal all-hands meetings and things like that. Then you all know what happened in March 2020.

Ethics 80

Ethics Data Crisis Apparel 80

PRSay

MARCH 26, 2018

The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”. Seek the truth first and find ethical pathways promptly and urgently. As a professional, you live in the world of conduct codes.

Ethics 118

Ethics Construction Leadership Writing 118

PRSay

MARCH 19, 2021

As public-square speakers were eventually replaced by newspapers, and then radio and television, a set of journalistic ethics would lay the foundation for news gathering and reporting. Combine this trend with the increasing competition to break news first, and facts are often forced out of communications. Take a stance for truth.

Ethics 170

Ethics Construction Television Radio 170

PRSay

MARCH 8, 2021

However, I believe that civility is a question of morality because it is an expression of respect of other human beings and respect is a core ethical value. Some claim that their nefarious communication is protected by the freedom of speech guaranteed by the Constitution. Incivility is a communication barrier.

Ethics 157

Ethics Policies Groups Survey 157

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 184

Enterprise Tools Technology Privacy 184

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. More: 3 Studies Demonstrate How Earned Media Drives Behavior and Credibility 2. 89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 95

Survey Industry Leadership Study 95

Deirdre Breakenridge

FEBRUARY 19, 2019

As a quick snapshot experiment, using a social media monitoring tool called, SocialMention, I decided to test the strength of the word “Leader” with many of the known characteristics that I’ve just mentioned. E = Communicate with Ethics especially in the age of social conversations.

Leadership 42

Leadership Ethics Creativity Video 42