Onclusive

JUNE 17, 2021

The purpose of this whitepaper is to help communications pros understand how to plan powerful PR campaigns using data and analytics. Our recommendations are based on the frameworks developed by AMEC, the International Association for the Measurement and Evaluation of Communication. They must be carefully planned.

Analytics 195

Analytics Measurement Reputation Internal 195

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Who is your audience?

Strategy 418

Strategy Survey Automotive Data 418

Sword and the Script

AUGUST 1, 2022

The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. ” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. When asked, “Why?”

Survey 130

Survey Communications Measurement Internal 130

The Resolution Blog

MAY 24, 2017

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. KPI: 1,000 downloads What was so good about the campaign? How did you measure the effectiveness of the campaign?

Measurement 136

Measurement B2B Google Financial 136

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.” .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

ImPRessions - Crenshaw Communications

MAY 28, 2020

There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC , an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. Build your strategy with measurement and reporting in mind.

Strategy 287

Strategy Media Measurement Product Launch 287

Presspage

JUNE 23, 2021

We work in an amazing field, but there are some tough challenges that communications departments face regularly. Internal communication flows It’s important to set up transparent information flows between team members. There are multiple rounds of approval, seniority levels, channels, and procedures.

Communications 78

Communications Measurement Tools Enterprise 78

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. One of these principles explicitly states that “AVEs are not the value of communications.”.

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

Cision

MAY 26, 2015

Measuring metrics in the social sphere is only half of the equation when it comes to showcasing PR’s value. If you give key communicators access to tracking links and hashtags, you can monitor the analytics while they spread your message across social channels. Determine How to Measure Your Metrics.

Measurement 120

Measurement Internal International Analytics 120

Onclusive

JANUARY 27, 2020

It’s important to understand the average so that PR teams know where they are relative to the norm and can create realistic metrics to measure their results. For a more in-depth look at the robust findings of the report, download your own copy and share with your team. That coverage is not typical for mid-size companies.

Data 273

Data Report Study Analysis 273

Stephen Waddington

MAY 4, 2021

Practitioners have supported business leaders in listening, planning and engaging with internal and external stakeholders in managing responses to the pandemic. COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

Waxing UnLyrical

AUGUST 26, 2015

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. Measurement is absolutely essential. Measure your intranet metrics.

Employee 40

Employee Measurement Communications Internal 40

Wadds Inc.

FEBRUARY 8, 2023

The guide includes a study of 100 business leaders that found that almost a fifth of organisations don’t have internal or external public relations support. Those that do are likely to have a person with responsibility at board level.

Report 105

Report Publicity Public Affairs Crisis 105

Business Wire

JUNE 22, 2017

At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. Download Is Your IR Site a Security Liability? Is Your IR Site a Security Liability?

Financial 159

Financial Web Banking Internal 159

Stephen Waddington

FEBRUARY 15, 2022

Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. Integration of marketing and communications is situation The role of marketing and public relations within an organisation is highly situational. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Stuart Bruce

MAY 20, 2016

If accounting is to give value it should learn to measure and report them appropriately. What does this mean for public relations and corporate communications professionals? You can download the Global Intangible Finance Report (GIFT) 2016 here. This will enable accountants to fulfil their mandate to inform to transform.”.

Reputation 94

Reputation Measurement Brand Branding 94

Cision

OCTOBER 6, 2016

It’s a primary communications channel both internally and externally. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Onclusive

JANUARY 6, 2020

Content marketing is a positive step toward truly effective marketing communications in that it starts to drift away from advertising toward useful information provision, which is what your audience wants. Yet, PR teams have the most to gain from amplifying the content they produce and communicating the results they generate.

Advertising 195

Advertising Advertising Marketing How To 195

Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” After someone does an internal site search, do they leave the page? Site search page exits. Christopher S.

Analytics 60

Analytics Google Measurement How To 60

Ethical Voices

AUGUST 22, 2022

She discusses a number of important issues, including: The ethical challenges of weaponized communication. I have a degree in Organizational Communication, then applied that first working in the space division of Boeing, back when the International Space Station was still on the ground and being built.

Ethics 75

Ethics Communications Agency Technology 75

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. This helps you measure how a campaign or individual piece of content performs. Creating your PR plan in this way helps your client (either agency contact or internal CMO) start to draw a much cleaner line to your work and how it is impacting the business. Derek Lyons.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Solo PR Pro

APRIL 27, 2021

In this post Solo PR PRO President, Karen Swim , shares her approach to pre-qualifying clients ( Solo PR PRO Premium members : see below to download a full questionnaire). Sometimes a prospect is on a “fishing expedition,” while other times it's obvious they won't be able to get the needed buy-in internally.

How To 110

How To Internal International Pitching 110

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Budget was replaced as the top challenge facing communicators with proving value and return on investment (ROI).

Survey 137

Survey Measurement System Education 137

Sword and the Script

MAY 29, 2018

As such, the 2018 JOTW Communications Survey , which was conducted in partnership with Ned’s Job of the Week , also included an open-ended question at the end of the survey. 4) “I wish more would get how much more audiences appreciate communications than marketing. 12) “Internal communications is as important as external.”.

Corporate 74

Corporate Communications Survey Employee 74

Shift Communications

MAY 16, 2017

Outlining quarterly campaigns that may have include experiential events, new ways to reach influencers or a unique advertising strategy to drive downloads ensures your clients know you’re thinking of creative ways to get the job done. Include aggressive measurement : No PR plan is complete without metrics. Amanda Munroe.

Creativity 141

Creativity Measurement Pitching Internal 141

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. Communicators struggle with the same issues regardless of geography. It doesn’t matter whether they’re based in EMEA, or Asia-Pacific, or the US; communicators face the same challenges worldwide.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The project.

Case Study 102

Case Study Internal International Study 102

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

PRSay

OCTOBER 8, 2019

Signal AI is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. This is the time for communications professionals to step up and take control. While it is absolutely necessary to communicate to the press and those directly impacted by a crisis, it’s paramount that you act first before making empty promises.

Crisis 89

Crisis Internal International Conference 89

PR in High Definition

JANUARY 26, 2022

Businesses are being scrutinised more than ever for their action on climate change and must therefore ensure that their operations are consistent with what is being communicated externally. Social media has progressively become a core part of any good communication strategy, but as its use becomes more widespread, so does its regulation.

Guidelines 62

Guidelines Employee Social Media Reputation 62

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. However, paid media has historically had a significant advantage over earned when it comes to measuring success. Data can also help communicators tell better stories. Communicators need to re-evaluate how they demonstrate value to their executives.

Data 145

Data How To Storytelling Analytics 145

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. So, how can teams pinpoint what went wrong and redirect marketing energy?

Marketing 52

Marketing Technology Internal International 52

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Many in PR are familiar with looking at a publication’s calendar to know what to pitch them in a timely manner.

How To 0

How To Content Marketing Conference Analytics 0

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. Download our free Path to PR Agency Leadership tip sheet.

Agency 88

Agency Energy Crisis Management Industry 88