The Proactive Report

DECEMBER 27, 2017

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now. That is a pure communication function right there.

Trends 124

Trends Data-Driven PR Data System 124

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Cision

JULY 2, 2015

But as companies start to integrate more involved social media marketing strategies, the number of digital touch points increases, complicating the once simple customer journey and creating more data to analyze and understand. Data is money. Think of what data can do for you and what you can do with it. Want some advice?

Data-Driven PR 120

Data-Driven PR Measurement Data Creativity 120

Shift Communications

APRIL 14, 2015

We trust our guts (and have an implicit bias) that our brilliant idea will work best to meet our marketing goals, rather than trusting the data to suggest what will and won’t work. The solution is simple: opinion out, data in. Data-Driven PR Marketing Technology data in opinion out'

Data 60

Data Data-Driven PR Technology Analytics 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics 60

Analytics B2B Google Data-Driven PR 60

Stephen Waddington

DECEMBER 11, 2019

Meeting the CIPR’s artificial intelligence maven Kerry Sheehan. We went on the create the AI in PR (abbreviated to AIinPR) panel thanks to the support of then President Sarah Waddington and CEO Alastair McCapra. As you’ll discover Kerry is driven and hugely enthusiastic. Kerry Sheehan and I first met in 2017.

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It can easily feed a story to make it stronger, and data-driven stories can easily be made visual, which adds to their appeal. For B2B companies, this presents a massive PR opportunity. To meet media demand, B2B tech brands in particular can build out their own research assets.

B2B 147

B2B Data Retail Survey 147

Shift Communications

MAY 4, 2016

It is with pride and excitement that we announce the acquisition of SHIFT Communications by NATIONAL Public Relations –the largest PR firm in Canada, with a storied history in the region and a reputation for good work and fair dealing. I know, it’s a little jarring at first to hear this news. It’s gonna be fun. Todd Defren.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

NOVEMBER 27, 2017

Thus, the smartest, savviest candidates will be working just as hard as sales professionals, calling during the quiet days of December, reaching out to personal networks, and finding ways to arrange in-person meetings. This is when people looking for PR jobs are at their relative lowest and while people are still in the office.

Publicity 102

Publicity Analytics B2B Agency 102

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Shift Communications

OCTOBER 24, 2017

Content to savor : For online weight loss brand Slimming World , the SHIFT Communications consumer PR team used Google Trends to identify a recipe for a delicious, protein-packed breakfast. Offer to meet with them to brainstorm on the types of recipes/content that tend to drive the most eyeballs and engagement for them.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Shift Communications

JUNE 25, 2018

Perhaps there has been less traction in a specific vertical, a new competitor is on the scene that has been winning more proofs of concept, a new sales director has been hired to grow a certain region of the company, or a particular product has failed to meet sales goals. This is when award-winning programs are born. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

JULY 28, 2017

All outbound communications, including paid media, should align with your overall crisis messaging strategy. Crisis communications is not an area where you want to “set it and forget it.” Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 92

Case Study Crisis Study Strategy 92

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Depending on the nature of the business, you may never even meet some of your best customers. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Depending on the nature of the business, you may never even meet some of your best customers. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Depending on the nature of the business, you may never even meet some of your best customers. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. In-App Messages.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. If there’s a chance to meet in person, jump on it! Suggest a Skype here and there. Molly DiLorenzo.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. Because of the effect of River Pools’ blog and other blogs like it, there is now more content to meet demand. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60