Shift Communications

JULY 28, 2017

Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. With our goal clearly defined and our audience and channel strategy in place, the next step is creatives and messaging. All outbound communications, including paid media, should align with your overall crisis messaging strategy.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

JUNE 25, 2018

Perhaps there has been less traction in a specific vertical, a new competitor is on the scene that has been winning more proofs of concept, a new sales director has been hired to grow a certain region of the company, or a particular product has failed to meet sales goals. This is when award-winning programs are born. Amanda Munroe.

Analysis 94

Analysis Conference Data Exercises 94

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. I began my career in agency tech PR in 1999 during the dotcom boom. Critical and Creative Thinking.

Skype 60

Skype Creativity Education Construction 60

5W PR

JUNE 6, 2022

While the marketing and public relations departments used to operate separately in the past, these days they have to work together to ensure that the company is making unified promotional messages for the target audience and meeting its business goals. Consumer Focus. Remote Work.

Trends 88

Trends Data SEO Consumer 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. In-App Messages.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Have a backup: Not all reporters are interested in receiving survey data and many clients often have grand expectations of how much coverage their data will receive – especially with the amount of money many survey facilitators charge. Be prepared to pivot quickly and add new contacts that might be relevant as you see them.

Survey 60

Survey Data Pitching Report 60