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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Your messaging and your story are the heart of your PR campaign. Keep in mind that your leadership team wants to see metrics that matter to the business—like website traffic, actions driven and ROI. Set your messaging, write the story.

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Adapting to a Data-Driven PR World

Cision

The campaign team focused on social data and analytics to determine the effectiveness of their efforts and understand what messages were resonating. By analyzing social media response, they were able to change messaging where needed in order to meet the needs of their target audience. Images via Pixabay: 1 , 2 , 3 , 4.

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What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

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Embracing the Data-Driven PR Future (And Math)

Shift Communications

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. To explore why this is important, let’s look at an example of how data helps PR get press for clients.

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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Once the final product is tested and released, PR professionals can begin pitching it. As long as they meet the style and branding of the publication, you’ve saved them significant time and resources. If your data is interesting, they don’t need to build their own; they can use yours. Christopher S.

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

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3 PR Trends to Watch in 2018

The Proactive Report

How to create effective content that speaks to your audience’s needs and meets the brand’s goals. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

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