Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

NOVEMBER 27, 2017

Thus, the smartest, savviest candidates will be working just as hard as sales professionals, calling during the quiet days of December, reaching out to personal networks, and finding ways to arrange in-person meetings. This is when people looking for PR jobs are at their relative lowest and while people are still in the office.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. can tap into the relationships his PR team has built and identify reporters who are willing to listen and communicate the truth. Luckily, G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. If there’s a chance to meet in person, jump on it! The results were national, brand defining coverage. .

Skype 60

Skype Creativity Education Construction 60

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Here’s an example of an app that uses push notifications : Refresh, an app which creates digital dossiers to use during meetings. In-App Messages.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Depending on the nature of the business, you may never even meet some of your best customers. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Depending on the nature of the business, you may never even meet some of your best customers. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Depending on the nature of the business, you may never even meet some of your best customers. According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

JANUARY 25, 2016

One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. Because of the effect of River Pools’ blog and other blogs like it, there is now more content to meet demand. Savannah Whitman. Marketing Coordinator.

Content Marketing 60

Content Marketing System Google Data 60

Shift Communications

FEBRUARY 13, 2017

It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Let’s look at the video communications funnel today. The Old Way. Action Metrics.

Video 117

Video Measurement Communications How To 117

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. One of the most important public relations elements is communicating with media outlets as well as journalists. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Shift Communications

JULY 28, 2017

All outbound communications, including paid media, should align with your overall crisis messaging strategy. Crisis communications is not an area where you want to “set it and forget it.” Own It: Shark Week Case Study, Part 4 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Case Study 92

Case Study Crisis Study Strategy 92