Sword and the Script

MARCH 27, 2018

Do you feel like media relations getting harder? That’s according to a recent survey of communication professionals , which yours truly conducted in collaboration with Ned’s Job of the Week. The survey found more than half (51%) said media relations is getting harder. 3 More Reasons Media Relations is Harder.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

5W PR

AUGUST 23, 2023

Professionals in this field shape and maintain organizational reputations, manage communication strategies, and engage with stakeholders. Public relations specialist PR specialists develop and implement communication strategies to promote and protect client or organizational reputation.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . In other words, pitch a story , not a product. billion in 2022 and grow to $4.56

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Sword and the Script

JULY 30, 2016

I’ll often use the first draft of a press release for a pitch. My remedy at the end of this process is to re-look at the first draft and see if I can mold that into a pitch. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

Sword and the Script

DECEMBER 28, 2021

However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities…. How 2,400 Journalists Use Social Media for Reporting .

Blogging 138

Blogging Software Google Content Marketing 138

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. They had covered my client before and I was pitching hard news – good stuff that’s useful for the industry. Paid media fuels earned media.

Pitching 112

Pitching Media Relations Survey Advertising 112

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Public relations is HOT right now. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

DECEMBER 12, 2018

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. If you are having an easy time producing content and getting engagement, then very soon everyone else will find out and crowd into your space.

Strategy 118

Strategy Pitching Film Advertising 118

Sword and the Script

SEPTEMBER 8, 2020

That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S.

Survey 96

Survey Industry Leadership Study 96

Critical Mention

JUNE 10, 2020

In recent years, the way PR and communications pros communicate with the media has undergone rapid evolution. This was always important but it has become even more crucial in an era of fractured, niche media. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 54

Media Relations Media Social Media Content Marketing 54

Prohibition

NOVEMBER 23, 2018

Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. Does PR still have a place in marketing? Often PR gets called into question for its effectiveness.

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations. Media relations can be tough.

Media Relations 40

Media Relations Media Measurement Conference 40

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market.

Technology 169

Technology Publicity Software Pitching 169

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). 2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). most of you?),

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

MAY 17, 2016

Social Media. The survey matches my own experience and I believe represents a substantial evolution to the classic corporate media relations program. The results are precisely why PR should embrace content marketing. What Does Content Marketing have to do with PR? Breaking news. Press releases.

Survey 64

Survey Report Content Marketing Pitching 64

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Are you comfortable pitching yourself and your skills? How will you keep your PR skills up-to-date?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 101

Interviews Publicity Technology Social Media 101

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Like many companies, PR firms need to ensure that our content marketing and other campaigns are compliant with the new regs. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. On the blockchain gang. Not to worry, PR people.

Trends 157

Trends Privacy Data Reputation 157

Sword and the Script

OCTOBER 8, 2016

And finally, email remains a key conduit for media relations and earned media. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR. It’s the fourth point that stands out in my mind because the email marketing industry is riddled with lessons for PR.

Marketing 114

Marketing Pitching Survey Study 114

Victorious PR

APRIL 21, 2023

However, due to their complex nature and relative novelty, there is a need for effective communication strategies to educate and engage with audiences. This is where public relations (PR) plays a crucial role in the blockchain industry.

Reputation 52

Reputation Advertising Advertising Education 52

Cision

JULY 25, 2017

Using tools like Help A Reporter Out (HARO) and ProfNet provides PR professionals, brands and industry experts alike the opportunity to access and respond to earned media opportunities pitched by journalists. By harnessing the power of earned media you can advance your backlink strategy and grow your search traffic.

Strategy 257

Strategy How To SEO Engineering 257

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Because you have extra budget to spend on sponsored content, you have all the control.

Advertising 334

Advertising Advertising B2B SEO 334

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter.

YouTube 136

YouTube Training Video Survey 136

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. Journalism has also influenced my career in terms of the contacts I developed while working in news media.

Television 120

Television Pitching Journalism Interviews 120

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Stephen Waddington

MAY 16, 2017

It marks the shift from asymmetrical to symmetrical communication, in a way that James Grunig and Todd Hunt would recognise. Grunig suggested that excellence in public relations is achieved when the relationship between an organisation and a stakeholder is symmetrical, meaning that both organisation and stakeholder has equal voice.

Publicity 119

Publicity Customer Service Community Internal 119

Critical Mention

DECEMBER 20, 2019

Lay the foundation for communication and mention opportunities by producing the right content that will make others want to interact with your brand. Proactively pitch to journalists who cover your industry or area. Step 3 – Draw on Positive Media Coverage. Doing so will help turn earned coverage into endorsements.

How To 103

How To Brand Branding Media 103

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

Sword and the Script

APRIL 11, 2017

That study found “the general population’s trust in all four key institutions – business, government, NGOs, and media – has declined broadly.”. In reviewing the State of the Media report, there are several impacts for PR and corporate communications , including the following: 1) Getting the story right matters more than getting it first.

Report 71

Report Media Survey Pitching 71