Onclusive

JUNE 2, 2022

Welcome back to our blog series about the relationship between core earned media attributes and consumer behavior! . Last week, we talked about brand relevance, which didn’t turn out to be a strong driver of consumer behavior. Presence of a backlink and consumer behavior. Social media engagement and consumer behavior.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

MAY 4, 2020

We have seen this during other periods of economic uncertainty: Businesses and consumers react, and those reactions have ripple effects. Consumers have reacted by shifting their focus more toward information than commercialism. The role of public relations is to positively place a brand into news stories.

Crisis 464

Crisis Publicity Exercises Trends 464

5W PR

APRIL 22, 2024

However, in this exciting landscape, customers still need to know they can trust these new technologies with their hard-earned cash, making public relations a key player in fintech. That’s where public relations efforts step in. Cultivating long-term relationships and crisis management Public relations isn’t a quick fix.

Consumer 78

Consumer Financial Crisis Management Reputation 78

PRSay

OCTOBER 10, 2022

brands have been gearing up full throttle on PR and marketing communications campaigns. As an agency that heavily infuses fun creative in our earned, social and digital media campaigns, we wanted to understand consumers’ appetite for lighthearted approaches in brand marketing, given this challenging news climate.

Consumer 164

Consumer Brand Branding Marketing 164

Agility PR Solutions

FEBRUARY 8, 2023

As we get ready for the Big Game this weekend, consumers have a message for big-money ad buyers: invest in better personalization to get real consumer engagement.

Consumer 91

Consumer Communications Survey Advertising 91

Agility PR Solutions

OCTOBER 27, 2020

As COVID once again infiltrates our societal fabric, brands and businesses must again pivot to remain relevant as consumers’ preferences are forced to change—and much of this adaptation will be in how they choose to communicate.

Consumer 155

Consumer Communications Brand Branding 155

Agility PR Solutions

JULY 21, 2022

New research from next-generation video platform Idomoo examines how consumers prefer to receive communications from brands. The post High-value consumers now expect advanced video communications appeared first on Agility PR Solutions.

Video 85

Video Consumer Communications Brand 85

5W PR

MARCH 15, 2024

That’s where public relations helps, armed with a slick toolkit of words to construct bridges of trust amid this unrelenting storm. Proactive communication Plan for sunshine, but pack an umbrella. This nugget of wisdom applies to both cybersecurity and crisis communication.

Publicity 146

Publicity Construction Data Crisis Communications 146

5W PR

SEPTEMBER 16, 2020

Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Forrester Analytics decided to dig deeper into consumer attitudes in a May survey of nearly 1,100 adults in both the U.S. and Canada. and Canada.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

DECEMBER 1, 2021

Today’s consumers want more engagement from the brands and businesses they shop with, and many have expressed interest in texting with those companies. And despite the “Main Street” type of relationship they may have with local businesses, consumers are making the same request. appeared first on Agility PR Solutions.

Local 148

Local Consumer Communications Data 148

ImPRessions - Crenshaw Communications

AUGUST 11, 2021

Popular apps like Flipboard, feedly, and even Apple News can be tailored to your interests so that you can stay up-to-date on both specific publications as well as topics. . Podcasts are not only a great way to go in-depth on a topic, but they’re also an easy way to consume news on the go. Newsletters.

Consumer 193

Consumer Journalism Training Twitter 193

Agility PR Solutions

AUGUST 7, 2023

Voya Financial recently partnered with the Institute for Public Relations (IPR) on a comprehensive research report titled “Disabilities in the Workplace: Culture, Communication, Support, and Inclusion” that analyzes a survey of 1,014 employees from various companies to determine how […] The post Consumers and employees want more inclusion of (..)

Employee 148

Employee Consumer Brand Branding 148

5W PR

MARCH 8, 2024

Economic uncertainties from the past still affect consumers’ spending habits and their loyalty to brands. During economic downturns, consumers become wary, seeking brands they can confide in, brands they believe in. Consumers seek brands that offer solutions, not just products. That’s where authenticity reigns supreme.

Consumer 78

Consumer How To Customer Service Policies 78

Agility PR Solutions

APRIL 7, 2022

With a surprising new brand mandate, a growing number of Americans are pushing back against being labeled “consumers”—and instead will reward brands that communicate with them on a personal level, according to a new survey by Boston creative communications agency CTP.

Consumer 153

Consumer Survey Creativity Agency 153

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

Agility PR Solutions

SEPTEMBER 14, 2023

Consumers want more sustainable product packaging, but they say they have a hard time identifying it appeared first on Agility PR Solutions.

Consumer 101

Consumer Communications Industry Company 101

PRSay

DECEMBER 20, 2023

When I earned my APR many years ago, one benefit I had not considered was that it would make me both a better compiler of PR/communications award entries and a shrewder judge for other organizations’ awards programs. Glenn Gillen, APR, is a regional PR and communications manager for accredited online Western Governors University.

Publicity 176

Publicity Case Study Ethics Study 176

Agility PR Solutions

MAY 8, 2023

Big brands and enterprises aren’t the only ones facing the CX ultimatum—new research from digital transformation-focused cloud communications firm Vonage finds that small- and medium-sized businesses (SMBs) are also under new pressures to deliver on the customer experience.

Consumer 78

Consumer Communications Enterprise Brand 78

Ronn Torossian

AUGUST 27, 2021

Content which is easy to consume ultimately leads to greater financial returns. Encouraging the target market to consume content rather than lose them to all the […]. The post Creating Content that Customers want to Consume appeared first on.

Consumer 195

Consumer Financial Strategy Brand 195

5W PR

SEPTEMBER 14, 2023

Brand loyalty is the emotional connection and preference that consumers develop for a particular brand. Customer engagement Encourage two-way communication with customers. The post How to Maintain Brand Loyalty with Consumers Through Long Term Campaigns appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Consumer 148

Consumer Brand Branding How To 148

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge. This ensures a coherent brand message.

Consumer 88

Consumer Strategy Case Study Survey 88

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? But the way executives communicate and the channels they use are always evolving.

Trends 117

Trends Communications Conference Leadership 117

Agility PR Solutions

FEBRUARY 28, 2024

New research from Today’s Dietitian and Pollock Communications offers a glimpse into the shifting landscape of what we eat and why, as consumers increasingly prioritize both their well-being and their wallets.

Survey 96

Survey Trends Consumer Industry 96

Agility PR Solutions

MAY 2, 2022

A new consumer study by CommerceNext, in partnership with Bizrate Insights, Coresight Research […]. The post Communication breakdown? Half of consumers are still unfamiliar with the metaverse appeared first on Agility PR Solutions.

Consumer 85

Consumer Communications Retail Study 85

5W PR

SEPTEMBER 9, 2021

In today’s competitive brick and mortar and digital marketplaces, a strong public relations strategy has never been more important for small businesses. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives. PR Tips for Small Businesses.

Small Business 158

Small Business Publicity Social Media Web 158

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Shift Communications

JANUARY 30, 2020

A version of this post originally appeared on the NATIONAL Public Relations blog , an AVENIR GLOBAL company. . For communicators, managing the razor-thin line between sharing important details and inciting widespread panic requires a delicate balance. Organizations can still be communicative without sharing groundbreaking information.

Trends 127

Trends Publicity Communications Tourism 127

Agility PR Solutions

APRIL 10, 2024

As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. But even with those safeguards, consumers […] The post Do businesses prioritize profits over privacy rights?

Privacy 101

Privacy Consumer Technology Data 101

5W PR

MAY 15, 2023

Authenticity Gen Z consumers value authenticity and transparency in the brands they consume. Sustainability Sustainability is an essential factor when marketing to Gen Z consumers, who are more concerned about the environment and sustainability practices. Wine brands can appeal to Gen Z consumers by supporting social causes.

Consumer 88

Consumer Brand Branding Agriculture 88

Agility PR Solutions

JULY 8, 2020

The post Consumers expect Black Lives Matter actions, not talk—why aren’t brands communicating plans? The research, from […]. appeared first on Agility PR Solutions.

Consumer 147

Consumer Nonprofit Brand Branding 147

Agility PR Solutions

OCTOBER 30, 2023

It’s no surprise to communicators that data privacy and security issues are reaching new heights as business operations become more technical and automated, but it seems to be eluding many consumers, and increasingly so the older they are.

Privacy 176

Privacy Exercises Data Consumer 176

Ronn Torossian

AUGUST 27, 2020

A recent survey by video production agency MotionCue polled 500 marketers and consumers on their eight favored forms of […]. The post Video: Effective Communication with Customers appeared first on. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

Video 195

Video Communications Survey Agency 195

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Brand Branding Ethics 88

Doctor Spin

FEBRUARY 22, 2024

What are some typical public relations objectives? PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. These impacts corporate and consumer public relations. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. 5W’s Consumer Culture Report revealed more than half of all consumers are interested in investing on their health and wellness journey by splurging on products and services within the industry.

Consumer 78

Consumer Industry Brand Branding 78