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Five trends shaping the future of the corporate communications function

Wadds Inc.

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations.

Corporate 115
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6 Trends That Will Affect PR In 2022

ImPRessions - Crenshaw Communications

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. These are the ones that get my vote for the strongest and most relevant trends that will carry over into 2022. Purpose and values-based communications will become an essential part of the marketing toolbox.

Trends 385
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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Communications teams should focus on having the right tools to demonstrate the results they achieve, even during tough financial times. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187
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Effectively Engage and Build Your Community Through Podcasting

Deirdre Breakenridge

Podcasting is the quickest growing communications medium, and it seems like everyone is jumping on the bandwagon. It’s a crowded field to be sure, but it also offers an excellent, and even underused, opportunity for businesses to increase engagement with its community. Image Credit: Pixabay. Now is the perfect time to begin.

Community 206
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Effective Communication Strategies For Mental Health Advocacy

The Hoyt Organization

Given this fact, how can you effectively communicate your message in a mental health advocacy campaign? You need innovative communication strategies to reach the masses and leave a lasting impact. Proper communication skills can help you articulate your message, engage audiences, and inspire positive change.

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How Your Brand Can Support The Permissive Parenting Trend

5W PR

One trend gaining traction as of late is permissive parenting, characterized by high levels of acceptance, open communication, and fostering child-led exploration. Brands can show support for this parenting trend through various strategies. Fostering strong communities builds trust and loyalty.

Trends 78
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Trends in the integration of marketing and public relations

Stephen Waddington

Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. Indeed, paper published in The Journal of Marketing in 1978 suggested that alignment of marketing and communication functions drove better business outcomes. That doesn’t make sense.

Trends 157