Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

MARCH 3, 2022

This is Salesforce’s annual mega event that brings together the global Salesforce community for learning, fun, community building, and philanthropy. The post Top B2B Conferences For PR Visibility appeared first on Crenshaw Communications. Salesforce Dreamforce (Autumn, San Francisco). Everyone knows Dreamforce, of course.

Conference 304

Conference B2B Content Marketing Case Study 304

Doctor Spin

OCTOBER 16, 2023

Digital PR is not link-building for SEO. The rapid evolution of the internet and social media has transformed the communications industry—and PR professionals must adapt. But this is SEO, not digital PR. Social media, blogs, podcasts, and other online channels presented new opportunities for communication.

Digital PR 83

Digital PR SEO Engineering eBook 83

Onclusive

JUNE 21, 2017

Hosted by Deirdre Breakenridge of Pure Performance Communications , and joined by fellow panelists Shonali Burke and Shannon Furey , the panel covered emerging PR trends including how corporate storytelling has changed in recent years and what PR professionals must learn to sustain their careers. Be a part of their community. “Be

Storytelling 329

Storytelling SEO Community Engineering 329

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This is the metric for you.

Measurement 195

Measurement Analysis Reputation SEO 195

ImPRessions - Crenshaw Communications

MAY 25, 2023

Communicators can also use the platform as an internal tool to keep employees, stakeholders, or clients informed about industry trends, company updates, or thought leadership content written by executives. Substack doesn’t have the SEO tools that most blog platforms offer, including those on publishing sites like Medium.

Analysis 156

Analysis B2B Interviews Tools 156

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Whether we’re in PR, marketing, social media, or any of the sub-disciplines of communication, it’s an area most of us know just enough to be dangerous… but not nearly as much as we should. Enduring Questions on Press Releases and SEO.

SEO 78

SEO Engineering Software Google 78

Remote PR Jobs

SEPTEMBER 25, 2023

RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. PR drives SEO. Dorothy Crenshaw is CEO of Crenshaw Communications. A version of this post first appeared on the Crenshaw Communications blog.

Mobile 100

Mobile SEO Reputation Web 100

Shift Communications

SEPTEMBER 28, 2015

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. Ultimately, Facebook Notes’ value to marketers and communicators is still unclear, unless you have highly engaged, well connected employees and advocates on Facebook.

SEO 60

SEO Facebook Employee Web 60

Shift Communications

JULY 26, 2022

And that includes adapting their external communications strategy. Should a recession hit, the narrative around the labor market and the impact it has on businesses, the workforce and our communities will undoubtedly change. But we’re planning for a change in the narrative. A Recession-Ready External Narrative.

Brand 78

Brand Branding SEO Employee 78

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR drives SEO. Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. The post Why Good PR Matters More Than Ever appeared first on Crenshaw Communications.

Mobile 244

Mobile SEO Web Journalism 244

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Communicators and marketers must do the same to stay agile and remain competitive. The online realm continuously evolves. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 108

Video Marketing SEO Social Media 108

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. The breakdown for the top metrics for each segment follows below.

Report 105

Report Publicity Marketing Pitching 105

5W PR

MAY 7, 2021

Good PR and communication teams know how to communicate on social media platforms effectively and smartly. But Grammarly goes beyond a simple spell check and is a great last defence to ensure that all communications are clear and concise. SEO is constantly changing and evolving. The basic version of Grammarly is free.

Digital PR 88

Digital PR Company SEO Newspapers 88

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

They drive SEO ranking and educate prospects, thus pushing them down the funnel. The experience of strangers in the same professional community can be as persuasive as that of experts. The best programs work to create brand advocates through special offers and incentives, but also by building communities of regular customers.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

FEBRUARY 12, 2024

Instead, it involves precisely targeting specific platforms and communities where the target customers gather. It requires collaborating with SEO experts to incorporate relevant keywords into narratives, making the brand more discoverable by search engines, and directing interested individuals to the company’s website.

Digital PR 60

Digital PR Crisis Communications Crisis SEO 60

Stephen Waddington

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. The programme is delivered via an online teaching platform and Guild community. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency.

Mobile 142

Mobile Meeting Course LinkedIn 142

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. Fred is a spam algorithm that works around links. Contact us today!

Google 259

Google Digital PR Mobile SEO 259

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe. Ben Saukko, director of communications, AmeriPride Services.

Communications 83

Communications Public Affairs B2C B2B 83

Cision

JUNE 13, 2016

So how can you ensure your grassroots communication is making an impact? These influencers take action on their own and likely are active on issues important to them in their own communities both online and offline. Want more great tips on improving your grassroots communication? on Wednesday, June 15 at 2 p.m.

Communications 120

Communications Social Media Meeting Public Affairs 120

5W PR

JUNE 8, 2020

Review the SEO strategy to ensure that content optimization and link building are prominent. A lot of marketing is a one-way street when it comes to connecting and communication. As before, community is an important value with more consumers. Audience engagement and empowerment are vital. Keep implementing and encouraging these.

SEO 88

SEO Consumer Education Course 88

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Earned media boosts SEO. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

Shift Communications

JUNE 14, 2023

Exaggerating claims There are also communications guidelines to consider. Customers, prospects, investors and the business community want a clear business strategy, compelling narrative and product differentiation that addresses pain points. If they get coverage, it’s probably not the right kind (nor helpful).

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

Exaggerating claims There are also communications guidelines to consider. Customers, prospects, investors and the business community want a clear business strategy, compelling narrative and product differentiation that addresses pain points. If they get coverage, it’s probably not the right kind (nor helpful).

Company 78

Company Strategy Marketing Technology 78

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey. He’s about to make his first hire.

Agency 117

Agency SEO Groups Energy 117

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Wadds Inc.

JULY 19, 2022

We've opened paid and funded applications for the third Socially Mobile cohort , the leadership communication programme that aims to increase diversity in public relations. The programme is delivered via an online teaching platform and Guild community. Rosie Ryves-Webb, Senior Communications Officer, UK Health Security Agency.

Mobile 94

Mobile Meeting Course LinkedIn 94

Presspage

MARCH 2, 2021

Communicators play a crucial role during a crisis, as do your owned channels, including your online newsroom. In some cases, your response can make a huge difference for the community affected by the situation. See how they used PressPage to effectively communicate during the incident.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. This is because, as the JOTW communications survey has shown previously, PR has a lukewarm view of sponsored content. JOTW Communications Survey.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Data-driven PR.

Marketing 214

Marketing Content Marketing Social Media Employee 214