Burrelles Fresh Ideas

APRIL 16, 2024

These partnerships open doors to new markets and communities, strengthening your foothold. The relationship between B2B influencers and the brands they collaborate with should be rooted in mutual alignment and ethical practices. Despite differing execution methods, the fundamental principles remain consistent.

B2B 93

B2B Marketing Measurement Social Media 93

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. What are the Basics of Crisis Communication Planning? What is Media Monitoring?

Viral 52

Viral Crisis Communications SEO Reputation 52

Stephen Waddington

OCTOBER 20, 2017

We need submissions from across its communities. My vision is to create a legacy for CIPR members and the broader business community that will inspire practitioners and support continuous learning and development. Perspective – reflections on the CIPR’s history and its communities. You’ve two weeks to pitch.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. I put a few guidelines on this–these folks had to be non-manager/non-director level. Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Karen Freberg

FEBRUARY 1, 2019

Whether it is a trending campaign that is utilizing them for word of mouth communication efforts (we are already seeing this ahead of this weekend’s Super Bowl ). Or, the latest we are seeing is instead of focusing on celebrity or mega influencers, we are looking more niche and focused in their communities, like nano-influencers.

Marketing 51

Marketing Ethics Guidelines Community 51

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. Green” guidelines for communication success.

Ethics 40

Ethics Guidelines Handbook Local 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

AUGUST 2, 2022

“Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DePaul University College of Communications, 2011 – 2022. I've taught at NU since 2011.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. The legal community, and more specifically the in-house effect on law firms bear insight. I’d like to believe, PR agencies that specialized in crisis communications can identify here. Sound familiar?

Agency 93

Agency Trends Marketing Survey 93

Solo PR Pro

MARCH 29, 2016

When first meeting with them about the possibility of working together ask them precise questions that will reveal whether they are someone who aligns with you professionally, ethically and personally. How will you manage client communication? Do you share similar work habits, work styles and levels of integrity?

System 40

System Government Insurance Insurance 40

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Our members are used to our Code of Ethics.

Ethics 82

Ethics Publicity Guidelines Technology 82

Prohibition

AUGUST 23, 2023

For example, if you sell sustainable fashion, collaborating with influencers in the eco-conscious community can help you connect with consumers who are passionate about ethical and environmentally friendly products. Show genuine interest in their content and highlight how a partnership could benefit both parties.

Retail 62

Retail Marketing Advertising Advertising 62

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

OCTOBER 26, 2016

PR Newswire’s audience team regularly interviews journalists who use ProfNet for their insights on how PR professionals and experts can improve communications and earn more media pickup. . If so, what are your guidelines for those? Also, get to know the reporter as a flesh-and-blood person with a life outside of journalism.

Banking 40

Banking Ethics LinkedIn Financial 40

Cision

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 253

Brand Branding Government Ethics 253

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Beyond PR

MAY 3, 2017

That’s why it’s more important now than ever for brands to do their part, to be ethical in their relationships with journalists and for them to support free press around the world. Capitalism fettered by democracy demands that truths be told, even if they make us uncomfortable. This is good for business and good for our country.

Brand 55

Brand Branding Government Ethics 55

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. ” Science is complex, sure, but many healthcare companies have struggled to communicate complicated topics to a general audience. “We’ve found internal reporting guidelines to be really helpful.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Masters in Communications

JANUARY 11, 2019

From a moral and ethical perspective, some people argue that free speech laws are slated against minorities. Others believe that they hold such control over the way that United States citizens interact with information, that their censorship guidelines are potentially damaging to free speech.

Groups 99

Groups Government Google Facebook 99

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals. The instinct of a communication profession is to correct and rebuke fake news. You’d be welcome to join us.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52