PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. See what’s trending and pitch your expertise around that. PR FOR ANYONE.

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Trends Television Exercises Pitching 246

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

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Pitching Media Television How To 223

PR for Anyone

APRIL 6, 2022

This is one of my favorite times to pitch television. This is what I tell everybody – all of my clients – every single person watching this video has a story to pitch television related to graduates. Transcript. Hey everyone! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. And you have graduation.

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Pitching Television Media Real Estate 130

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

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Television Print Interviews YouTube 130

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

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Software Agency Case Study Television 120

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. It was all about a new product.

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Pitching Television Media Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

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Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

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Case Study SEO Film Video 178

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

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Pitching Television Trends YouTube 130

Mark My Words

NOVEMBER 2, 2022

Matt Hancock going on ‘I’m a Celebrity…’ is the perfect case study, but it’s unclear whether his motivation for entering the jungle is more about personal fame or a circuitous route back into frontline politics. Mark Borkowski on LinkedIn; Matt Hancock ‘I’m a Celebrity…’.

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LinkedIn Case Study Television Leadership 60

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

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PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media and get a feel for what they like and are interested in.

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How To Television Pitching Fashion 130

PR for Anyone

MAY 24, 2022

Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. But by sending a blanket press release, you’re basically telling all those journalists, “I’m sending this out to 100,000 people.”

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Pitching Television Interviews YouTube 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

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PR for Anyone

MARCH 10, 2022

But you know, these people who are so nervous about it could end up on morning television. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable. Pitch the media.

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Media Pitching Television Interviews 130

PR for Anyone

AUGUST 18, 2022

The third day, we take our VIPs into a television studio. This week, I’m so excited to share with you, we just got back from our Get PR Famous™ event where we take our clients to Dallas, Texas and we help them go from Established to Known™. And it’s so awesome! We spend two days of getting s**t done. It’s just amazing.

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Media Nonprofit Pitching Television 130

PR for Anyone

JANUARY 20, 2022

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. And then at the end, make sure you say thank you.

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Interviews How To Media Television 130

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

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Tools How To Publicity Interviews 130

PR for Anyone

OCTOBER 7, 2021

We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We pitch the media. We write video scripts. We film videos. We bring journalists in. We film an interview with you. and really your credibility.

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How To Pitching Film Video 130

The Hoffman Agency

AUGUST 10, 2023

After studying business, psychology and computer science, I was lucky to participate in a student-run television program that introduced me to my first role in PR. I was fascinated by how a well-thought-out campaign can add an ethical, humanitarian component to an otherwise rigid business-to-consumer relationship.

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Case Study Storytelling Television Energy 36

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).

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PR for Anyone

OCTOBER 6, 2021

The television station said yes because it was a story that It tugs at the heart strings making it a segment that many people are likely to tune in to watch, especially around the holidays. Why is this PR story relevant : This a heart warming story about helping someone who has served our country.

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Pitching Television Energy Interviews 130

Cision

JUNE 27, 2016

Using other social media outlets they encouraged supporters to watch the scope, but it was unneccesary: C-SPAN and CNN picked up their Periscope broadcast and televised it (some legislators broadcasted on Facebook Live as well ). What’s not so clear is how awareness will translate to use. But awareness is a start. Conclusion.

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Landis PR

APRIL 4, 2022

PR Week highlighted this work as a case study. Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health. ABC News shared the news on its webpage and Twitter account, as well. Do you see what we did there?

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Case Study Television Video Travel 52

Polaris

DECEMBER 10, 2014

You can’t forward a clip of a recent television interview. You can send survey results, case studies and other useful information to encourage them to advance along your sales funnel. You can’t blast out a link to your latest ebook. You can’t email an invitation to a local speaking gig.

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Blogging Comparison eBook Case Study 183

Cision

JULY 14, 2015

Case Studies. This when paired with several comedy shows on television, distinguished Laugh Factory as the go-to venue for comedy. Nobody wants ads.”. In today’s world of expanded content options, nobody’s trying to have an advertisement preach to them, especially when they can simply change the channel. Conclusion.

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Advertising Advertising Content Marketing Case Study 120

Presspage

JUNE 13, 2017

One of the biggest differences between influencer marketing and, for example, television commercials, is the rules and regulations influencers need to consider. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines.

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Marketing Television Instagram Case Study 94

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” Forbes can help drive people to your story, but in this case, for a price.

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Television Storytelling Groups System 75

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion. I liked it.

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Storytelling Local Case Study Television 147

ReimaginePR

MAY 23, 2016

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. Do this with case studies or even real-life testimonials. Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Start with your origin story.

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Storytelling Comparison Case Study Brand 159

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department.

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Content Marketing Marketing Television Film 60

Sword and the Script

NOVEMBER 29, 2016

In broadcast television, you had three choices – ABC, CBS or NBC. Today, are many more options both on the television – and on the web. Weave media placements earned with a case study for blog posts. Years ago there were only a handful of top-tier media outlets. The same is true in print.

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Content Marketing Publicity Marketing Television 60

PR Breakfast Club

MAY 19, 2014

You’ll find “Spin Sucks” contains case studies, checklists, and solid techniques that are applicable to any pro. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. One particular section of the book that really piqued my interest was “How Communication Has Changed.”

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Case Study Television Radio Resources 49

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. The Christmas advertisement delivered 0.3%

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YouTube Advertising Advertising Television 28

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. People often question the difference between public relations and marketing. In today’e environment, I say they are merging together and it is very muddy waters these days.

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Publicity Marketing YouTube Video 225

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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How To Brand Branding Financial 234

Cision

APRIL 4, 2016

A case study published in Harvard Business Review of Purina Puppy Chow’s viral “Puppyhood” video (embedded below) reinforces this finding. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising. We tend to share positive things more often than negative. Schulze, C.,

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Viral Journalism Advertising Advertising 120