ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Wenlock succeeded in making 97 video posts (3-10 minutes) over the next few months, on which he offered various insights into video marketing and publishing. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. It was all about a new product.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

SEPTEMBER 30, 2022

We are “watching” television so we need to “see” what you are talking about. Remember to think about what medium you are pitching. TV should be visual. They took many clips from the scenes from the movie and also video and pictures of current weddings and compared them. newsjacking).

Pitching 130

Pitching Television Trends YouTube 130

PR for Anyone

AUGUST 4, 2022

Our Pitch Club Cafe client Gene just sent us an email and after pitching a television station using our system heard back right away and said “it’s the first time anyone from a news station has responded to a pitch.” ” We LOVE to get these and we get them quite frequently because the system works.

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Publicity YouTube Advertising Advertising 130

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media and get a feel for what they like and are interested in.

How To 130

How To Television Pitching Fashion 130

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. Transcript. It is the end of August. I know where I am, the majority of the kids went to school today. Think about what you can talk about related to going back to school.

Pitching 130

Pitching Media Insurance Insurance 130

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In

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Content Marketing Marketing Television Film 60

PR for Anyone

MARCH 10, 2022

But you know, these people who are so nervous about it could end up on morning television. We actually also, as part of this, our VIPs met with the former executive producer of The Today Show and when she went through their pitches, she just had minor tweaks and little things. The pitches were unbelievable. Pitch the media.

Media 130

Media Pitching Television Interviews 130

PR for Anyone

AUGUST 18, 2022

The third day, we take our VIPs into a television studio. This week, I’m so excited to share with you, we just got back from our Get PR Famous™ event where we take our clients to Dallas, Texas and we help them go from Established to Known™. And it’s so awesome! We spend two days of getting s**t done. It’s just amazing.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them?

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Tools How To Publicity Interviews 130

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t forward a clip of a recent television interview.

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Blogging Comparison eBook Case Study 183

PR for Anyone

JANUARY 20, 2022

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell. And then at the end, make sure you say thank you.

Interviews 130

Interviews How To Media Television 130

PR for Anyone

OCTOBER 7, 2021

We pitch right then and there and if you want to be a VIP, we actually take you into a television studio. We pitch the media. We write video scripts. We film videos. We bring journalists in. We film an interview with you. and really your credibility.

How To 130

How To Pitching Film Video 130

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. How is your business related to weather, topics, holidays in September. By being timely and relevant you have a much better chance at getting the yes. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!).

Pitching 130

Pitching Television System Local 130

Landis PR

APRIL 4, 2022

PR Week highlighted this work as a case study. Earlier this year, we tapped into Dr. Ashley’s expertise again and he appeared on several television programs to discuss long-haul COVID and its effects on brain health. Related articles: 5 Brand Marketing Efforts That Took Newsjacking to the Next Level. We newsjacked!

Case Study 52

Case Study Television Video Travel 52

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! So by learning how to do the things that I talk about, publicity, influencer marketing, video marketing, social media to get people to engage with you is how you start to uplevel that.

YouTube 130

YouTube Video Industry How To 130

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 75

Television Storytelling Groups System 75

PR for Anyone

MARCH 16, 2022

Every guest talked about how in today’s marketing efforts, story has become invaluable. The days of “cut and paste” marketing and doing what everyone else is doing are long gone! This week I really want to dive in on storytelling, because story is so crucial in all aspects of marketing and PR today.

Storytelling 130

Storytelling Media Video YouTube 130

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

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Viral Journalism Advertising Advertising 120

PR for Anyone

MARCH 30, 2022

Advertising is something that we pay for and it’s us telling the world how great we are and advertising has a place in our marketing package that we do. So, advertising versus publicity…which one do you think is worth more? It’s actually publicity. But publicity is so great. So that’s why they call it earned media.

Advertising 130

Advertising Advertising Publicity YouTube 130

PR for Anyone

SEPTEMBER 9, 2021

Successful PR Topic : How using the number of homes staged in area was directly related to the booming real estate market. Free PR Interview Transcript: Late fall into winter typically chills down the housing market. Getting them ready to go on the market. This instantly caused home prices to rise in the area. Want Publicity?

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Social Media Real Estate Media Pitching 130

PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. The right to opt out of profiling based upon personal data. IT people could discuss what needs to be done to offer the opt out.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MAY 26, 2022

And if you followed me for any time, you know I’m a huge proponent of the podcast because in a podcast, you can hone in on your ideal target market. So many of my clients are like, “Oh, I want to be on the Today Show, Good Morning America, CNN, Fox News,” these big, huge national outlets. Who is your ideal client?

YouTube 130

YouTube Pitching Video System 130

ReimaginePR

MAY 23, 2016

No doubt, the cheerful host and the inventor of the latest must-have gadget dished about the unique features that were supposedly unmatched to anything currently on the market, and then they launched into the familiar spiel of two-for-the-price-of-one and free shipping and yada, yada, yada. Start with your origin story.

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Storytelling Comparison Case Study Brand 159

PR for Anyone

MAY 18, 2022

Your marketing assistant can do it. By having all of that out there, you make it so much easier for the media to say “Yes!” And you don’t need to hire an expensive PR firm. If you get all of your pieces in place, you can do it yourself. You can hire a virtual assistant to do this for you. You are the expert and you’re media ready.

YouTube 130

YouTube Video How To Pitching 130

PR for Anyone

APRIL 26, 2022

First and foremost, if you are a marketing or social media person, what does that mean? So, what is the big news this week? Elon Musk is buying Twitter and there are so many stories that we can trickle out of that newsjacking that we talk about all the time. Twitter has kind of fizzled a little bit. It’s just not what it used to be.

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

DECEMBER 14, 2021

The hook is the most important aspect of all of your marketing. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Landing in the media is as easy as these three steps to a killer media pitch! Step 1 – The Hook.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

OCTOBER 28, 2021

And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. And I show you so many ideas on the channel how to make yourself newsworthy. Hooks are super easy. Just look at magazine covers.

Publicity 130

Publicity Pitching System Small Business 130

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. But if you want to position yourself as an industry expert, you do that by. overcoming the challenges that are faced in your industry. It’s about value you provide an audience who wants to learn something about your industry or what you do. You want to pitch around that.

Industry 130

Industry Pitching How To System 130

PR for Anyone

JUNE 30, 2021

A month that we they’ve done a really good job of marketing that. Anybody related to taxes, accounting, wealth management, insurance, anything at all. This is a huge month to be pitching the media. Of course it is Breast Cancer Awareness Month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR Breakfast Club

MAY 19, 2014

Gini has great respect in the PR/marketing/social media world. You’ll find “Spin Sucks” contains case studies, checklists, and solid techniques that are applicable to any pro. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. I should have known better.

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Case Study Television Radio Resources 49

PR for Anyone

AUGUST 26, 2021

I am asked all the time about whether or not to pay for influencers to promote your product, service, and brand. It’s s dicey question. They can be valuable IF you find the right one.

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How To Brand Branding Financial 234

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. In fact, it goes further by claiming in 80% of cases, adverts on the video platform are actually better at driving sales. The Christmas advertisement delivered 0.3%

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YouTube Advertising Advertising Television 28

PR for Anyone

SEPTEMBER 16, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. What are you going to pitch the media in October? So much to consider like the season – it’s fall – what happens in your industry in fall?

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Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known.

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Pitching Video YouTube Viral 130