PR for Anyone

MARCH 30, 2022

When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. . #3 – publicity is what we call “earned media.” ” Someone else is using you as an industry expert so you’ve earned that citation. This is the power of media.

Advertising 130

Advertising Advertising Publicity YouTube 130

Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion. I liked it.

Storytelling 147

Storytelling Local Case Study Television 147

PR Breakfast Club

MAY 19, 2014

You’ll find “Spin Sucks” contains case studies, checklists, and solid techniques that are applicable to any pro. Having seen this first hand (in television, radio, and PR), I was intrigued to read how Gini felt. One particular section of the book that really piqued my interest was “How Communication Has Changed.”

Case Study 49

Case Study Television Radio Resources 49

MaccaPR

JUNE 1, 2016

Just as our society transitioned from radio to TV over a half-century ago, we now find ourselves in the age of digital disruption. The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads.

Brand 48

Brand Branding Storytelling Healthcare 48

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Waxing UnLyrical

AUGUST 12, 2015

Some of you might remember the transistor radio. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product. By inventing the transistor radio, Texas Instruments filled a need. Guest Post by Fay Shapiro. They owned cars.

Radio 40

Radio Mobile Media Sports 40

Cision

MAY 21, 2015

And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. He’ll also show you what’s working for other business writers by bringing you real case studies from the field. But why is podcasting important to PR and marketing professionals?

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

DECEMBER 5, 2018

The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale. Transatlantic television became possible. They are typically looking for information, case studies or comment.

Media Relations 115

Media Relations Media Print Newspapers 115