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PR Myth #3 – PR Generates Sales

PR for Anyone

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Crenshaw client Robert Glazer of Acceleration Partners penned one of the first in-depth books about performance marketing , which led to a national television appearance, podcast guest ops, and keynotes at marketing conferences. SEO has to be optimized in almost every aspect of PR content production today, from social posts to case studies.

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How to Give a Great Media Interview

PR for Anyone

I promise that they will say who you are and where you come from and link back to you, when it goes on the website or on the domain, whatever – if it’s a print interview or if it’s a television interview – but don’t sell.

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Pitch Ideas

PR for Anyone

You need to be pitching national publications NOW for stories that will go to print in October. This is going to seem kind of crazy but if you’ve been following me for awhile, you know this. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

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Rhetoric vs Story: The Art of Persuasion

ReimaginePR

But the problem is that this conventional rhetoric isn’t just limited to late-night television commercials. I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Do this with case studies or even real-life testimonials. Start with your origin story.

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The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

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New PR Tech Products, Integrations, Independence, Names and Markets; PR Tech Sum: OnePitch, Cision, Critical Mention, Signal A.I. and Intrado

Sword and the Script

These additions include increased social media monitoring, licensed print content and streamlined search functionality.”. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look. For their part, Signal did some positioning too: “The deal also marks Signal A.I.’s