Burrelles Fresh Ideas

AUGUST 15, 2023

OKR Case studies and examples There are several businesses that use OKRs in their operations, including to assist with the development of their PR strategies. Google is an excellent example that we can turn to when looking for OKR examples. Infuse the power of OKRs into your PR tactics and prepare to revolutionize your business growth!

Strategy 71

Strategy Measurement Google Case Study 71

Prohibition

SEPTEMBER 28, 2019

When you secure media coverage, whether it’s a news story, a feature, a case study, product placement or a comment opportunity, you want to ensure you’re making the most of it and getting it in front of as many eyes as you can. Compose a press kit/portfolio that features all of your media coverage .

Media 48

Media Case Study Company Print 48

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. Publishing a four language corporate magazine (owned – content marketing) that included generic industry news as well as articles about the company (deliberately including ‘warts and all’ case studies that said what went wrong as well as what went right).

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. It’s sponsored content, which is a form of advertising, which is unquestionably paid media.

Software 119

Software Case Study Advertising Advertising 119

Cision

OCTOBER 21, 2016

In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Recognized as the industry leader, Cision was the obvious choice.

Software 120

Software Agency Case Study Television 120

Doctor Spin

DECEMBER 21, 2023

How do you structure a media kit? Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? It is, however, possible to provide too little information in favour of brevity.

Media 52

Media Wikipedia Product Launch Journalism 52

PR in High Definition

JUNE 28, 2022

The media landscape has been changing for many years. From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

AUGUST 6, 2019

But before we dive in, please allow me a quick plug: Richard Carufel , the longtime editor of Bulldog Reporter , moderated and recorded the session on media relations in challenging times. It’s all part of the Earned Media Mastery online summit that Agility PR Solutions is hosting on August 22, 2019 – which just a few weeks away!

Marketing 63

Marketing Pitching Corporate Tools 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. He’ll also show you what’s working for other business writers by bringing you real case studies from the field.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

APRIL 2, 2016

If we wanted to get information out, we had to depend on the news media, which meant we had to issue press releases. There’s a great email marketing case study on B2C which I think is also a great case study on creativity. No Twitter, no Facebook, no YouTube, no Blab, no Snapchat… none of it.

Strategy 40

Strategy Case Study Community Creativity 40