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How Speaking Opportunities Support B2B Companies

ImPRessions - Crenshaw Communications

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product. Generate case study content.

B2B 334
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The 22 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195
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The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

. 30 Little-Known Features of the Social Media Sites You Use Every Day. Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client).

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The 20 Responsibilities of PR and What They Entail

Onclusive

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. the eyes of customers or journalists. If you oversee a team of PR strategists, simply give them a hug.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370
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Does brand reputation even matter to Spirit Airlines?

Communications Conversations

They would be more proactive on Twitter (they basically just direct people to their customer service page on their site now–not exactly a best practice in Twitter customer service). They would be more aggressive with media relations. They would have a Facebook page.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Or use these events to drive media relations and community conversation. What makes our company unique in the market?