NewsWhip

OCTOBER 23, 2020

This combination of processes led the way to better metrics-tracking consistency, a more efficient KPI measurement and a more insightful coverage performance analysis. Each market has the responsibility to track their local coverage activity and to centralize it under our platform. Can you share examples?

Local 78

Local Analysis Measurement Data 78

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 75

Marketing eBook Case Study Measurement 75

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 68

Marketing eBook Case Study Measurement 68

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Speak to your audience like you’re telling them a story over a cup of coffee at a local neighborhood spot.

Marketing 60

Marketing eBook Case Study Measurement 60

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Nice to see a local company doing that here in Minnesota. Let’s look at a few of the more prominent examples. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. . During the Oct.

Social Media 117

Social Media Conference Media Corporate 117

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. The wheels do tend to grind slowly in large corporations. CONTENT STRATEGY AS A COMPETENCY.

Strategy 149

Strategy SEO B2C Engineering 149

PR 20/20

SEPTEMBER 17, 2019

You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Tracks include content strategy, core content concepts, future of content, and content management and measurement. April 15 - 17, 2020 | San Jose, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

DECEMBER 27, 2018

It involves: Writing an eight-page narrative with 20 different case-study-like examples, including measurable outcomes, from throughout your career. I will be hosting a meeting of local public relations professionals in the upcoming months, making it easier for practitioners to engage at the state, and even national, levels.

Case Study 72

Case Study Writing Energy Resources 72

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!”

Education 150

Education Training Course Social Media 150

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. can really measure the success of his strategy. has his list of potential influencer targets, the fun begins! But is it enough?

Case Study 92

Case Study Crisis Study Strategy 92

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Partner with a local influencer to promote your business on social media. Create a case study on how your business helped a customer or client achieve their goals.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

FEBRUARY 27, 2018

In particular, I look for case study posts here. Just this past week they’ve featured posts about Vice and what they’re doing with local content and United Airlines and how they’re taking more video content creation in-house. Recently, I’ve gone to a once or twice a week schedule.

Social Media 68

Social Media Blogging Media Airlines 68

Communications Conversations

MARCH 4, 2016

Obviously, this is the big goal, but also the toughest one to measure. The story showed up in the Minneapolis Star Tribune, and a number of local outlets. .” And, I have five reasons WHY I believe the answer is “yes.” ” 1: It raised awareness for colorectal cancer screenings.

Fashion 60

Fashion Social Media Web Instagram 60

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. The ability to work locally while collaborating globally, without duplicate work and complex reporting lines, fosters innovative ideas. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Meltwater case study. Muck Rack case study. Notified adds coverage books.

Software 126

Software Case Study Advertising Advertising 126

Waxing UnLyrical

OCTOBER 26, 2016

Of course, geo-targeting helps with events and promotions , but it’s also used for providing customers with hyper-local news, especially when traditional media may not be interested. Utilities can easily reach the media through Twitter, but tend to see minimal customer engagement there.

Interviews 40

Interviews Analytics Social Media Survey 40

Doctor Spin

MAY 21, 2023

No case studies or references. If the agency doesn’t have a way to measure the success of its PR efforts, it’s hard to know if you’re getting a good return on your investment. Global vs local. Local PR agencies, on the other hand, have a deep understanding of the local market, culture, and consumer behaviour.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Beyond PR

NOVEMBER 15, 2016

For example, in our blog post Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers , we covered how to maintain a balanced approach to measurement to show your marketing’s impact, as well as grow it over time. How can you measure and multiply results?

Case Study 40

Case Study Mobile Local Content Marketing 40

Stuart Bruce

OCTOBER 17, 2015

As a PR trainer I love it because the winners should give me a constant source of fresh new case studies to use as examples of best practice. One campaign that I liked a lot was for a local authority that was using social and digital as a very effective way to improve community engagement for area based community committees.

Social Media 60

Social Media How To Media YouTube 60

Waxing UnLyrical

MAY 27, 2016

Allow me to present a case study, and you decide if my theory is valid. Each year we measure our success on whether YESS achieves its fundraising goal. That is where we started to get creative and blended what we do with our local media and how we can expand the reach using social media. Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50

Maxim Behar

JULY 2, 2023

And, for the first time ever in history – media are measurable. So, we can measure this within minutes, and we can also target the messages we send. It’s an amazing place for exchanging experience, networking, generating new ideas and it’s a great machine to push global Public Relations business ahead.

Ethics 52

Ethics Internal International Course 52

Prohibition

DECEMBER 17, 2021

Whether you’re an international company or a local establishment, your business and its image are still on the line in the event of a crisis. Crisis communication case studies. These case studies offer lessons to help responders in any industry prepare for worst-case scenarios. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Cision

AUGUST 26, 2015

CEO of Likeable Local. Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! He was one of the Apple employees originally responsible for marketing the Macintosh in 1984.

Social Media 120

Social Media Twitter Media Nonprofit 120

MaccaPR

FEBRUARY 23, 2016

I am where I am today because I took advantage of opportunities to get involved through committees, which led to a domino effect: each new opportunity opened the door to another, and I ended up climbing the PRSA ladder to become its local president. See more details in the full case study. Lower risk?

Storytelling 48

Storytelling Corporate Case Study Measurement 48

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted.

Publicity 128

Publicity Government Guidelines Facebook 128

Waxing UnLyrical

APRIL 2, 2016

There’s a great email marketing case study on B2C which I think is also a great case study on creativity. I came across Weidert’s case study on the Fisher Tank Company when I was preparing for my mini-training. It hasn’t grown to this size overnight, as you’ll read in the case study.

Strategy 40

Strategy Case Study Community Creativity 40