The Proactive Report

MARCH 14, 2017

It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. PR Measurement Tips.

Measurement 165

Measurement Public Affairs Nonprofit Analytics 165

Prohibition

JULY 7, 2023

Additionally, consider the agency’s expertise in digital PR and social media marketing, as these channels play a vital role in today’s landscape. A good food PR agency should also understand your brand’s unique voice and be able to tailor their strategies accordingly. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. Get the Digital PR Tips News letter. CONTENT STRATEGY AS A COMPETENCY. 888 243 3470.

Strategy 149

Strategy SEO B2C Engineering 149

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Companies have begun to understand that PR is not just an expense - it’s an investment with potential returns. Digital tools can measure the impact of PR’s efforts with unprecedented precision.

Analytics 78

Analytics Digital PR Storytelling Local 78

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Or the Longview Journal in the case of this particular announcement. Notified by Intrado added “coverage books” to its PR platform. Content picks from around PR tech land.

Software 121

Software Case Study Advertising Advertising 121

Doctor Spin

MAY 21, 2023

Key Services Provided by PR Agencies PR agencies typically provide services following the stakeholder model: Corporate communications. Digital PR. Marketing PR. Industry PR (B2B). Yet another agency I worked at ( Whispr Group ) provided specialised services for digital PR. Global vs local.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52