Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Shift Communications

JULY 24, 2017

Before activating a speaking bench or hitting the phones to contact media friendlies, you need to understand what and how the situation needs to be addressed. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Know thy allies. As such, G.W. Even if G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Communications Conversations

FEBRUARY 21, 2020

Take a peek at the social communities for my biggest client (of 10 years now!), Over the last five years, we’ve created a social media playbook document that makes this a lot easier! I review a few to-dos with the students and lecture about social media marketing. Thomas for class. Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157

Waxing UnLyrical

JULY 20, 2015

What I call “social PR” goes far beyond traditional PR, adding in a strong dose of community, as well as atypical influence. How can you bring some social to your next PR campaign? Here are seven social PR case studies to give you some ideas. YouTubeAsksObama [Influencers case study].

Case Study 40

Case Study Study Community Social Media 40

Communications Conversations

NOVEMBER 1, 2017

Our 100th Social Media Breakfast. No other SMB in the country has made it to 100 yet–quite a testament to the community we have here in Minnesota. After all, consider the following: MySpace was the dominant social media platform in 2007. Social media is so frequently used to attack.

SMB 99

SMB Social Media Case Study Marketing 99

Karen Freberg

MAY 11, 2020

I do wish there were more resources and educational features (like what Facebook has done with their Educators Portal) to be able to embed into content that is being covered in our classes. HubSpot Social Media Certification (update). Two years in social media is a lot! Facebook Blueprint Educators Portal.

Education 59

Education Social Media Media Resources 59

Melissa Agnes

AUGUST 13, 2014

It worries me when crisis communication professionals are still advising their clients to avoid social media in a crisis. Fear will be your downfall, not social media. Social media presents so many powerful opportunities to communicate and build trusting relationships with your audiences.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. This week, we feature seven such case studies from both sides of the pond. Integrated Marketing Communications Case Study: City of Hope .

Case Study 40

Case Study Study Communications Banking 40

Karen Freberg

OCTOBER 13, 2019

One of the areas that is gaining of course a lot of focus in the social media space is the area of certifications and additional training. Incorporating social media certifications is a constant element in all social media classes – but the question always is – which one(s) do you assign?

Social Media 72

Social Media Media Pinterest Education 72

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 119

Social Media Conference Media Corporate 119

Stephen Waddington

JULY 3, 2022

Oltarzhevskyi was critical of social media platforms. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The study was undertaken manually.

Communications 129

Communications Software Internal International 129

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. Kate is the senior social media strategist at the University of St. We know from previous years that the game can be one of the biggest social media moments of the year. So then I got curious.

Case Study 113

Case Study Journalism Study Instagram 113

Karen Freberg

JUNE 12, 2017

We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. Why set up your own community? Keep in mind, you have to be active and willing to invest in this community. If you have an idea you want to get some insights on, ask your community.

Community 40

Community Social Media Media Sports 40

Communications Conversations

OCTOBER 14, 2015

If you live here in the great state of Minnesota, last week you probably noticed an explosion of tweets, Facebook posts and Instagram pics in your feeds last Wednesday. 3) Post it to social media with the #PlayMoreMN hash tag. It’s hard to get your customers to “share their story” on social media.

Case Study 60

Case Study Study Social Media Instagram 60

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Apps and social media platforms provide an opportunity to share everything from sports to knitting as part of a group. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community.

Community 40

Community Case Study Sports Groups 40

prTini

FEBRUARY 3, 2015

Prior to “opening” their online store, Geben had been helping the company use Facebook, Twitter and Instagram to build a community of supporters and brand advocates. The post Case Study: Minimal Twitter Ad Spend Drives Major ROI for Wearable Tech Startup appeared first on prTini.

Case Study 28

Case Study Study Twitter Advertising 28

Karen Freberg

OCTOBER 20, 2019

I was presenting at the Social Media Strategies Summit. This is pretty cool since most academic conferences (except for a few in PR) really focus just on the research / theory side of things, so it is refreshing to know what professionals, brands, and practitioners are doing in social media. Why was I in NYC?

Social Media 42

Social Media Industry Strategy Conference 42

Karen Freberg

AUGUST 15, 2017

With professors who are teaching social media, this can be a daunting and intimidating task in many ways. How do you try to integrate ALL of the latest changes, case studies, advances, and resources from the previous semester? Teaching social media, as I have written about many times, is a constant prep.

Social Media 69

Social Media Media Resources Education 69

wiredPRworks

APRIL 20, 2022

Facebook [link]. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

Wadds Inc.

JULY 3, 2022

Oltarzhevskyi was critical of social media platforms. Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The study was undertaken manually.

Communications 59

Communications Software Internal International 59

Communications Conversations

MARCH 25, 2020

So much of social media marketing, and marketing in general, for that fact, seems like it’s almost in the background right now. Of course, the wonderful thing about a partnership is you get double the distribution when both brands promote the effort on their social media channels. But BCBSMN didn’t stop there.

Content Marketing 60

Content Marketing Marketing Case Study Social Media 60

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. So, there you have it, two great brand journalism case studies during the COVID age.

Journalism 148

Journalism Brand Branding Interviews 148

Prohibition

AUGUST 1, 2023

In this article, we will explore the importance of food PR for vegan and vegetarian brands, the key strategies for successful campaigns, and the role of social media and influencer partnerships. Leveraging Social Media for Food PR In today’s digital age, social media has become an indispensable tool for food PR.

Brand 62

Brand Branding Ethics Storytelling 62

Solo PR Pro

AUGUST 7, 2018

In the business context, there are five big buckets: business development, billable work, networking/community building, professional development and administrative. community building. I also try to take advantage of the extra time to read case studies and sit through extra webinars. learning something new; 3.

System 143

System Case Study LinkedIn Community 143

Communications Conversations

AUGUST 11, 2020

But a recent Social Media Examiner article got me thinking about hash tags again. I thought I’d ask my LinkedIn community that exact question. I like to keep tabs on these hashtags to stay on top of the latest trends and news in social media marketing. Specifically if and how people are using them.

LinkedIn 200

LinkedIn Case Study Healthcare Social Media 200

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. Lots of case studies and lots of stories of success and failure. so that others might gain insights for their own community efforts.

Community 40

Community Travel Pinterest Mobile 40

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Social Media Week. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

MaccaPR

JUNE 16, 2016

Challenges in effective, consistent and purposeful business-to-business (B2B) communication – the type that leads to return on investment – exist in every industry. But given its highly regulated nature, healthcare offers a case study for the emerging swath of social networks that serve niche, vertical industries.

Social Media 48

Social Media Healthcare Marketing Media 48

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Your website is a perfect example of owned media. Earned Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Karen Freberg

SEPTEMBER 9, 2019

When you teach and consult in social media, there is always something new and fun to discuss with your students, colleagues, and clients. We have seen somewhat of an established presence already setting in with the major platforms such as Facebook, Twitter, YouTube, Instagram, and others. As TikTok grows, brands follow.

Case Study 49

Case Study YouTube Video Trends 49

Stephen Waddington

JULY 17, 2018

We’ve been helping Asda’s PR team with a strategic programme to showcase the uniquely warm relationship between Asda colleagues and customers – and Asda stores’ commitment to make a difference in their local communities. But it’s not the PR team telling stories in an attempt to get them picked up by traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

Karen Freberg

JANUARY 20, 2020

We had several panel sessions that were exclusive for our community at Cannes Lions last year, and a dedicated half day summit where we were able to summarize the lessons, sessions, and materials from the week. It was at Cannes Lions where I had the chance to chat w/ Gary about education, future of work, and social media.

Education 56

Education Industry Case Study Conference 56

Karen Freberg

MAY 29, 2020

Most of the classes I teach focus on applied practices of social media, crisis communications, and public relations. Previous class clients for #FrebergPR include: University of Louisville (2017) Breeders’ Cup (2018) Facebook (2019). They built a strong community and presence on their social media channels.

Course 63

Course Case Study Social Media Crisis Communications 63

Communications Conversations

FEBRUARY 2, 2016

Mark Schaefer’s blog is one of the better independent blogs covering the social/digital world–but only when Mark posts. The guest/community bloggers posts? Read for more basic social stuff: Social Media Examiner. And, she has, without question, the most engaged PR community on the planet.

Marketing 60

Marketing Case Study Blogging Content Marketing 60

Waxing UnLyrical

JULY 31, 2013

The Internet is in its 40s, the Web is in its 20s, and social media (in its web manifestation) is in its teens. I think much the same can be said of social business. Social business means so much more to me than a business on Facebook, a business that tweets, maintains a blog, and nurtures an enterprise social network.

eBook 83

eBook Enterprise Case Study Web 83

prTini

DECEMBER 19, 2014

Facebook Creates ‘Empathy’ Team to Relate to Users. 7 Holiday Season Survival Tips for Community Managers. These Australian Social Media Reactions To The #SydneySiege Are Perfect. 15 Social Media Companies To Watch In 2015. Want weekly PR case studies delivered directly to your inbox?

Case Study 63

Case Study Education Resources Social Media 63