ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

MAY 10, 2023

User generated content (UGC) has become a critical component of social media marketing in recent years. It refers to any content created by users themselves, rather than by a brand or business. It is content that is shared publicly on social media platforms, forums, or other websites.

Social Media 62

Social Media Strategy Media B2C 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

5W PR

AUGUST 10, 2021

Many years ago, one of the currently most successful personal care brands, Old Spice, faced the problem of not appealing to a younger audience. However, this was a difficult thing to do , because Old Spice had a reputation as a company that sold products to older people. It did this successfully with a bold marketing campaign.

Brand 88

Brand Branding Marketing Viral 88

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A milestone event. A major market research initiative.

Marketing 310

Marketing Product Launch Corporate Viral 310

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like.

Social Media 73

Social Media Ethics Trends Viral 73

NewsWhip

JANUARY 11, 2023

Our monthly analysis of the top brand coverage usually reveals hundreds of stories with several varying narratives, and only every so often do we uncover a theme that’s responsible for multiple brands making headlines in a big way. This story has continued into early January following the TikTok that went viral on Dec 17th.

Brand 78

Brand Branding Viral Employee 78

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It helps organizations stay informed about their reputation, competitors, and industry trends. Impressions : The total potential views of media content. sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

OCTOBER 15, 2015

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. Is your brand part of the majority of marketers risking failure? You can easily steer your brand towards success by implementing social media listening. Jeff Bullas.

Social Media 120

Social Media Media Employee Reputation 120

Critical Mention

MARCH 5, 2019

Because real-time social media monitoring helps increase brand credibility and awareness, it’s one of the most important aspects in brand reputation monitoring. This is where video marketing comes into play with boosting social media engagements. A brand’s video that goes viral creates a lot of buzz.

Social Media 62

Social Media Video How To Media 62

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 117

Social Media Conference Media Corporate 117

PReview: A Blog by NewsVoir

DECEMBER 24, 2021

Today, we are living in a world where social media has the power to influence our daily life. Just one odd image or video goes viral on social media and the reputation of a brand will be a question. Social media is both a blessing and […].

Crisis Management 75

Crisis Management Crisis Publicity Viral 75

Buchanan PR

OCTOBER 5, 2023

As media professionals, we can’t help but take a look at the buzz surrounding the popstar and wonder: what can we learn from the cultural phenomenon that is Taylor Swift’s empire? Thus began a downward spiral of Swift’s image in the media. More than that, brands are jumping on the Taylor Swift train as well. How did she do it?

Strategy 82

Strategy Media Viral Trends 82

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Publicity 52

Publicity Brand Branding Training 52

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 83

Social Media Pitching Media LinkedIn 83

PRSay

JUNE 7, 2021

In today’s unforgiving media environment, decades’ worth of arduous work to build a strong reputation can be destroyed in less than a week. Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media.

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

PRSay

SEPTEMBER 8, 2020

As attention spans wane and distrust of social media grows, how can PR professionals credibly communicate complex issues to the public? However, I wouldn’t shy away from using social media to get your message out, because this is where the people are. No, not necessarily.

Communications 174

Communications Government Viral Radio 174

Waxing UnLyrical

APRIL 30, 2013

I am a social media advocate. But I hate the ugly side of social media sharing; especially when kids are involved. The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. Guest post by Jenelle Conner. No harm intended.

Social Media 111

Social Media Reddit Media Facebook 111

Konnect Agency

APRIL 20, 2021

It aims to contain negative commentary about the brand by ensuring prompt, honest, and informative communication between all crucial parties, both internally and externally. As we learned in summer 2020, a brand’s social and digital channels are just as susceptible to crises and cannot be ignored when crisis planning.

Crisis 52

Crisis Brand Branding Crisis Communications 52

David PR Group

MAY 26, 2017

I heard yet another online reputation horror story this week as a business struggles to find new talent because online reviews suggest the company is not great place to work. This includes search results which may be the first to publish negative news stories, hate blogs and social media posts that are building viral strength.

Reputation 44

Reputation Policies Web Employee 44

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Social Media 60

Social Media Pitching Media LinkedIn 60

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand. If there’s no story, there’s no brand.

Storytelling 84

Storytelling Brand Branding Enterprise 84

Mark My Words

JANUARY 12, 2022

Zennials such as Marcus Rashford, Greta Thunberg, Emma Raducanu and even cross-generational idols like Captain Sir Tom have built their reputations on authenticity, substance, consistency (lack of hypocrisy) and humility. Firstly, in a fittingly 2022 update of Tolstoy’s How Much Lands Does a Man Require?

Viral 60

Viral Fashion Reputation Sports 60

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. Here’s a look at those who came out on top, and others who took a reputation beating last year. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Melissa Agnes

JUNE 3, 2014

However, if you’re monitoring social media in real-time, you will become aware of the issue as it grows and really turns into an issue in need of your attention. Social media and the online landscape provide unique communication opportunities for individuals and organizations.

Airlines 206

Airlines Crisis Wikipedia Social Media 206