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10 spellbinding examples of social media storytelling

PR Daily

Telling vivid, compelling stories on social media is a great way to increase engagement, brand affinity and sales. When social media first hit the scene, many companies viewed it as just another advertising outlet. Social Media Storytelling

Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Don’t lead with the brand.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship , and Platforms as Publishers: 6 Key Takeaways for Brands ). Cross posted on Hack the Feed.

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4 lessons from @justaconstructionguy campaign’s viral success

PR Daily

The account was a response to how common influencer tropes weren’t a fit for Austin’s Cuvee Coffee and its blue-collar branding. ” So, McKim worked with an advertising agency called Bandolier Media to create the “Omar” persona. Be prepared for viral success.

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What Goes in a Social Media Promotion Plan?

ReimaginePR

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. 8: Paid Advertising. I have a fun idea.

Burger King draws ire with ‘racist’ social media ad

PR Daily

Instead, the message was widely seen as offensive and lazy, illustrating the nebulous terrain that brand managers must navigate to avoid online backlash. The food chain apologised, conceding the advert was “insensitive and does not reflect our brand values regarding diversity and inclusion.”.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

However, as one Twitter user pointed out, the backlash caused Peloton to trend and delivered additional video views and media coverage: If you really think the "creepy" Peloton commercial is going to hurt their brand, you probably shouldn't be in marketing. SOCIAL BUZZ.

How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. In fact, social influencers are having more of an impact on ROI than ever.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

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7 hints to help create viral content

PR Daily

You want more of them to recommend it to their friends and social media followers. If you manage to bring viral attention towards a specific piece of content, you’ll instantly boost the awareness. How exactly do you create viral content?

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6 Best Practices for Social Media Promotion

Cision

This is why we need to promote our brands, businesses, messages and ideas. Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Best Practices Featured promotions social media

Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! You share it across your social networks and you get your first 1,000 views. Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo!

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Study: Social media ads increasingly less popular among viewers

PR Daily

Americans have a dimming view of online advertising. That’s the gist of a new report from Sprout Social , a social media monitoring and management provider, in which over 1,000 Americans were surveyed for their opinions about advertisements.

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10 companies with outstanding social media presences

PR Daily

There's been endless debate over the last few years as to whether or not social media marketing is dead. Recently, the Content Marketing Institute finally put the debate to rest—or tried to—with a podcast arguing that social media isn't actually dead, we're just using it wrong.

3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet.

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The ABCs of winning followers on social media

PR Daily

Whether you call it “going viral” or “increasing customer engagement,” some brands just win on social media. Like digital curb appeal, social media draws in consumers by showing an attractive exterior. Authentic brands are human brands.

5 social media tips for promoting your online course

PR Daily

Content that delivers real value to your target audience can go viral. Here’s how to promote your first online course via social media: 1. Use social media to generate initial interest for your course. Referral programs can help build word-of-mouth for your brand.

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10 social media promotion ideas for nonprofits

PR Daily

Even small not-for-profit organizations can effectively promote their message through social media. “If On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. Social media advertising.

Best Brand Moves During The COVID-19 Pandemic

ImPRessions - Crenshaw Communications

It has also brought out the best in some companies and brands, with accompanying positive PR. The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR.

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DiGiorno takes advantage of viral Little Caesars video

PR Daily

DiGiorno’s social media team showed it was “hot ’n’ ready” to spar with Little Caesars over a viral video. Eater reported : The video quickly went viral, according to People , and was fueled by all-around best person on the internet Chrissy Teigen, who.

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The Top 50 Social Media Influencers on Twitter

Cision

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. Contributed: Four ways social can get out of the silo and truly integrate. New York Times best-selling author, global keynote speaker, and digital media entrepreneur.

5 unique ways to break into social media marketing

PR Daily

For brands that are new to social media, or have been hesitant to invest in it due to how crowded and competitive it has become, here are five unorthodox marketing strategies that will deliver the brand awareness and sales your business needs.

10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. However, though social media is a powerful and effective tool, it can also generate a ton of negative publicity if used carelessly. Here are 10 social media blunders that stand as cautionary tales on what not to do on the Internet: 1. Related: Don't Make These Social-Media Blunders That Businesses Keep Repeating.

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Last Orders on Social Media? 

Mark My Words

Whether or not this adage is entirely true, the pub chain has created a brand of cheap-and-cheerfulness that has have left its competition in the gutter. Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Tim Martin Luther nailed myriad theses at the door of social media.

Report: CSR, trust and social media paramount to building brand loyalty

PR Daily

consumers found that 75 percent think organizations can do a better job of increasing brand loyalty. Ninety percent said no brand has gone to extraordinary measures to keep their business, but consumers aren’t looking for massive gestures. Social media interaction and ROI.

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How NOT to Run Your Social Media

Waxing UnLyrical

Social media is a great tool for engaging with consumers. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Of course, there are times when branding can go too far.

How to engage your audience on social media

PR Daily

For an organization to find success online, brand managers must find a niche and cater to those consumers. Often, a consistent and well-rounded social media presence is the special ingredient that helps a brand edge out its competition and build an audience.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

2020 Social Media Trends

Konnect Agency

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.

30 Social Media Ideas In 30 Minutes

Journalistics

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social media network broadcasting: No sales pitch please!

Personal PR

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. Good information is the lifeblood of social media networking.

Conference Recap: Reaching Rural Americans, Preventing Social Media Crises and Using the PESO Model

PRSay

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. 9 PD session titled “ Going #Rogue: Losing Control of Your Social Media.”.

Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

PR Daily

More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond. The report breaks down “brand intimacy’ by measuring factors that draw consumers to a brand identity. SOCIAL BUZZ.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. Let’s look at the top ten and what makes them so desirable to the world’s biggest brands….

Finalists Announced for PR Daily’s 2016 Digital PR & Social Media Awards!

PR Daily

We asked for your most inspired work in digital PR communications and the use of social media. Entries poured in, and your work demonstrated an amazing diversity of talent and superb digital PR & social media ideas. Best Digital & Social Media Activity.

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

3) Brands blur the lines between company and friend. “We’re We’re used to seeing communications and interactions with brands that are personalized. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.

3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

What started as an idea to satirically advertise his girlfriend’s car turned into marketing gold. 2, Max Lanman posted a YouTube video advertising the 1996 Honda Accord that his then-girlfriend (now fiancée), Carrie Hollenbeck owned.

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In a bold marketing move, Lush UK breaks up with social media

PR Daily

Beauty brand Lush Cosmetics is saying goodbye to its Facebook, Instagram and Twitter profiles. Instead of its own social media accounts, beauty influencers and consumers can share recipes, stories and feedback online through the hashtag #LushCommunity.

Digital PR skills for PR pros are paramount for survival

PR Daily

We don’t have to rewrite the laws of gravity, comprehend the concept of “space-time” for general relativity, or invent the ultimate low-cost viral app, but PR professionals should: Market the digital skills we already possess. What does best on social media?