ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. CNN’s Jake Tapper, for one, hasn’t shrunk from calling out the administration for its own brand of “alternative facts.”

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? This is also true of some important industry and academic journals. Fortunately, there’s a solution. Share Tweet Share.

How To 90

How To Journalism Radio Newspapers 90

Sword and the Script

MAY 23, 2017

The intersection these two marketing functions is powerful: when both on the same page – literally and figuratively – it can significantly amplify results. As such, I’ve written this review from the perspective of its usefulness to a PR and for those that may not be search marketing experts. 1) Web alerts and client mentions.

SEO 65

SEO Tools Engineering Web 65

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Maxim Behar

NOVEMBER 23, 2020

The PR expert Maxim Behar shared his opinion for 24 Chasa newspaper about the rapidly changing communications and the application of modern media tools in business. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. 24.11.2020.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. A few years ago, a senior marketing executive at a company where I was employed pointed out that response rates for ads in one trade publication were better than others.

Twitter 60

Twitter Marketing Media Advertising 60

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Let’s hear from four former media people–Vineeta Sawkar (formerly of KSTP-TV), Jay Olstad (formerly of KARE-11), Lynn Melling (former anchor in the Des Moines market), and Dan DeBaun (formerly of the Minneapolis/St. Paul Business Journal). The journalism world is much more fast-paced.

Media 112

Media Journalism Report Video 112

Stephen Waddington

DECEMBER 15, 2021

Value of the environment - The Economics of Biodiversity: The Dasgupta Review by Sir Partha Sarathi Dasgupta describes how free markets driven by financial metrics are damaging the natural environment by failing to place a value on natural assets. Productivity hasn’t slipped but that’s because people work longer hours.

Publicity 128

Publicity Government Guidelines Facebook 128

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Journalistics

APRIL 17, 2013

Like any good marketing catchphrases, this one has probably run its course. When I first started talking about earned, owned, and paid (and no, I was far from the first to start talking about it), I would describe the owned channel as brands owning the media channel and would use the example of Nike being its own ESPN.

Brand 52

Brand Branding Media Local 52

Sword and the Script

JUNE 11, 2016

Earlier this month, the Content Marketing Institute (CMI) was acquired by events company UBM for a reported $17.6 Aside from the well-deserved round of congratulations, it occurred to me the acquisition is an indication of a maturing industry for content marketing, which of course includes blogging. million dollars.

Blogging 60

Blogging Marketing SEO Content Marketing 60

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. There are examples offline and online in almost every market. It’s a form of third party endorsement shared with the audience of a publication.

Media Relations 115

Media Relations Media Print Newspapers 115

Shift Communications

AUGUST 9, 2017

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. Thus, we often find ourselves speaking with clients on what we’ll need to secure a hit in Fortune, Wall Street Journal , the New York Times, USA Today or any other top-tier outlet.

Media 100

Media Data B2B Pitching 100

Journalistics

SEPTEMBER 9, 2021

For three years I worked at The Oregonian —a top 25 newspaper. I threw away countless press releases every day that: • Were longer than one page • Required more than a scan to determine the point • Used a lot of “marketing speak”—this was a particular pet-peeve • Didn’t include an intriguing subject line. About Jocelyn Broder.

Report 52

Report Newspapers Pitching Writing 52

Critical Mention

JANUARY 22, 2019

As a writer, digital marketing pioneer and WSJ bestselling author, Ann Handley hardly needs an introduction. In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community.

Interviews 60

Interviews Content Marketing Writing Journalism 60

NewsWhip

JULY 29, 2020

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. The lower engagement is expected due to the smaller market, among other factors. . If you’d like to monitor publishers yourself, take a look at NewsWhip’s suite of products. Local-national publishers.

Local 88

Local Comparison Trends Television 88

Beyond PR

JUNE 19, 2017

Change is in the air as many brands have undergone a makeover in recent months. Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. Marketing collateral (product sheets).

Communications 69

Communications How To Telecommunications Employee 69

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. Remember what Winston Churchill said a long time ago that you can achieve a lot of things with journalism, but you must know when to quit.

B2B 52

B2B Communications Media Newspapers 52

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Influencer marketing is messy How we do it 9. In 2019 it has published papers on disinformation and influencer marketing. She always improves my work.

Government 103

Government Education Print Ethics 103

Maxim Behar

JULY 2, 2023

Then I had my university degree in Prague, Czech Republic and my favorite job was journalism, so my practice in journalism led me to a correspondent in a couple of cities in Bulgaria and a special correspondent in Poland for a couple of years. And, for the first time ever in history – media are measurable.

Ethics 52

Ethics Internal International Course 52

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Content Marketing is no Longer a Shiny New Object. But What Makes Content Marketers Successful?

Strategy 67

Strategy How To B2C Content Marketing 67

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. Influence of local newspapers | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Paul: Brilliant.

Healthcare 78

Healthcare Storytelling Communications Local 78

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Examples of trendjacking.

Consumer 78

Consumer Measurement Local Data 78

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A CEO who gives his employees $2,000 to go on vacation says people are more productive than ever , Business Insider. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

The Resolution Blog

APRIL 23, 2018

these columns could be anything relevant to your client, PR objectives or campaign: headline, date, source name, journalist name, spokesperson featured, product featured, potential audience reached, Domain Authority score, number of social shares. Was The Wall Street Journal categorised as an international title or a national newspaper?

Data 120

Data Measurement Examples Tools 120

Maxim Behar

MAY 31, 2021

When I was a teenager, something like 13-14 years old, I was publishing a neighborhood newspaper on a typewriting machine. But I was such a big fan of journalism, so I became a correspondent, travelled all over the world and met a lot of people. The brand is what people talk about regarding you when you are not in the room.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Maxim Behar

JANUARY 24, 2022

The whole business world including the communication business is currently witnessing the total change of everything – from sales to communications to industrial production. After graduation, he worked as a journalist for 15 years and then launched one of the first private daily newspapers in Bulgaria – Standard News.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Take a class or two to hone your design and video production skills. Quality still rules the day in journalism and PR.

Media Relations 40

Media Relations Media Journalism Print 40

Sword and the Script

DECEMBER 8, 2015

It hasn’t exploded like some have said, but it’s certainly captured a respectable share of the market. Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. The Marketing Companion. (~30

Radio 60

Radio Content Marketing Marketing Education 60

Flatiron Communications

MAY 7, 2015

Today, savvy marketers talk about “engagement” metrics and the actions that can be attributed to that engagement, e.g., product purchase, stock movement, movie/concert attendance, etc. Back in the day, the number of media impressions served as the standard barometer for success.

Video 28

Video Print Television Journalism 28

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. (written by Tiffany Gallicano) . Karie Mooney, @karies_korner.

Sports 0

Sports Leadership Internal International 0

PR Conversations

SEPTEMBER 22, 2015

Within common PR parlance, this frequently implies female practitioners spend much of their time participating in high-profile events (such as product-launch dinners and cocktail parties), including being typecast as bubbly and even flirtatious. Cultural gap, lack of structures and lower salaries. Battles still to fight. Work-life balance.

Interviews 40

Interviews Enterprise Corporate Internal 40

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 111

Content Marketing Marketing Media SEO 111

Contently - Strategy

JANUARY 23, 2019

The first approach yields a timeline of newspaper articles, which you can piece together to create a full story. Aggregation is an old practice in journalism, and digital transformation has only encouraged it. Did the Vox experiment, an entire media brand based around explainers, ultimately work out? For readers?

Media 111

Media Journalism Content Marketing Education 111