PR for Anyone

APRIL 6, 2022

One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. Should they rent?

Pitching 130

Pitching Television Media Real Estate 130

The Hoyt Organization

JUNE 5, 2024

Contact media outlets such as newspapers, magazines, radio stations, and television networks to get coverage for your campaign. Also, partner with influencers and bloggers with a strong following on social media platforms to reach a larger audience and spark conversations about mental health.

Strategy 79

Strategy Communications Local Interviews 79

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

ImPRessions - Crenshaw Communications

MAY 18, 2021

There’s plenty of content on the site directly from ad executives and representatives of major companies, whether it’s interviews or guest columns. The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Cision

SEPTEMBER 23, 2016

With Pew Research Center’s 2016 State of the News Media showing audience growth in cable and network news , as well as an explosion in the digital video sector, brands’ communications strategy must look beyond the written word. As the brand or PR agency behind the media tour, you will be driving the action.

Media 120

Media Television Pharmaceuticals Radio 120

Cision

OCTOBER 20, 2016

Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections. Specifically, I was a television news producer. You’ve held several positions in television news. What did you learn from those experiences?

Television 120

Television Public Affairs Pitching Healthcare 120

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. In this interview, Erik discusses moving from one media world to the next. You recently transitioned from your role in television news to PR. I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage. Limit Branding On-Set.

Media 68

Media Travel Radio Interviews 68

PR for Anyone

NOVEMBER 11, 2021

Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do your homework on which media outlet is best for your product, service or brand and find the journalist(s) who cover your topic.

Publicity 225

Publicity Marketing YouTube Video 225

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

And PR teams have had to be more vigilant than ever to provide guidance that will keep a brand in good stead. This means creating and adhering to policies that dictate how employees use social media and particularly how they respond. television networks have created in 30 years. Reputation management – more 24/7 than ever.

YouTube 136

YouTube Training Video Survey 136

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. When I worked in television (at KPIX TV, the CBS affiliate in San Francisco), the station had one fax machine. How did you get your start in PR? Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Landis PR

APRIL 4, 2022

What can an organization do to keep its brand top-of-mind when there’s no news? Newsjacking is the practice of aligning a company or brand with a current event in an attempt to generate media attention and boost the company/brand’s exposure. A Social Media Guide to Newsjacking. By Robin Carr. We newsjacked!

Case Study 52

Case Study Television Video Pitching 52

5W PR

JUNE 22, 2018

One of the most important parts of any PR agency’s job is finding the right media coverage for their clients. Whether it’s a television slot or an interview in a magazine, the right PR placements are a critical part of building brand awareness for any business. Share News with Stakeholders.

Publicity 79

Publicity How To Television Agency 79

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. Back then, they were underdog choices for the job, known mostly for their quirky comedic work in television, and the big question was if they had the chops to pull off a monstrous blockbuster.

Meeting 91

Meeting Transportation Media Journalism 91

Communications Conversations

JUNE 28, 2018

This is what led me, in some ways, to interview our Rock Star today: Kirsten Wenker. My goal was always to find my way into sports PR (I’m sure every agency I’ve worked for can testify to me constantly seeking out those sports related opportunities!), Working for an amateur or professional sports team has always been a dream of mine.

Sports 113

Sports Travel Television Agency 113

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media!

Local 94

Local Course Community Interviews 94

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. When deciding whether a virtual media tour is a smart option for your brand, Risa encourages communicators to consider the following benefits: Satellite media tours save on travel and time.

Strategy 40

Strategy Media Radio How To 40

MaccaPR

MAY 23, 2018

Oz Show,” BuzzFeed, Parents magazine and NBC’s “Today Show” teach you about successfully pitching a story to the most sought-after media outlets in America? The recurring themes that emerged from these experts will prove invaluable for PR pros looking to improve their media relations game.

Pitching 82

Pitching Print Journalism Local 82

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Ethical Voices

SEPTEMBER 26, 2022

She is the Senior Director of Public Affairs and Media Relations at Orlando Health. I started in cable television. Then whoever you’re speaking with, they may want to reinforce what you’ve said by interviewing other people and that’s fine because the information that you give is accurate, timely and fair.

Healthcare 68

Healthcare Ethics Communications System 68

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. So I was working on a story with an executive at Mullen Public Relations in Massachusetts.

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. AskPat is a brand new, DAILY podcast. This weekly podcast features in-depth interviews with smart marketers from all walks of life.

Social Media 120

Social Media Marketing Pinterest Media 120

Mora Communications

OCTOBER 13, 2017

There is no better source for organically marketing your brand (i.e When attorneys are informed on the topic they are addressing– they can expect to see a spike in web traffic and an uptick in potential new clients after a television appearance. A national TV interview can be worth its weight in gold. your law firm).

Advertising 40

Advertising Advertising Television Viral 40

Beyond PR

AUGUST 23, 2016

The good news is that a well-executed satellite media tour (SMT) can deliver a happy holiday season for everyone. Earned media helps a brand create buzz and generate conversations, often via a credible third-party. You can also complement your campaign with some strategic or guaranteed placements.”.

Marketing 40

Marketing Media Radio Local 40

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

Television 40

Television Corporate Infographics Radio 40

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. It’s important to understand that business media points are as diverse as the businesses they’re covering, and as such require mindful targeting.

Pitching 40

Pitching Biotechnology Media Healthcare 40

PRSay

SEPTEMBER 2, 2016

I was able to jump in there with the media relations and publication relations teams at a time the country was on fire with Olympic pride and the Olympic movement was more popular than ever. That’s probably our biggest thing in certainly public relations, and corporate communications as well. It’s not for everybody.

Sports 68

Sports Education Construction Television 68

PR Conversations

OCTOBER 27, 2023

As a PR practitioner, I’ve chosen to use this channel to invite your answers to questions about social media and public relations. Historically, whenever a new medium is invented people use it in the same way that they used the existing media. I have done everything I could do in my career to move it in that direction.

Reputation 52

Reputation Social Media Internal International 52