Axia PR

APRIL 26, 2022

Handle reporter calls and media interviews with tact and skill. Organization spokespersons attend media interviews to represent their brand in the media. Here’s how to successfully deal with reporter calls and handle media interviews.

Interviews 62

Interviews Report Media Training 62

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. But there are some important value-adds that PR partners can bring to a relationship that help elevate a company or brand. Here are just a few: High-level media training. Brand perception audits.

Media Relations 120

Media Relations Agency Media Training Training 120

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. How is public relations defined?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. A few years ago, social media was a new thing.

Analytics 120

Analytics Media Relations Media Software 120

ImPRessions - Crenshaw Communications

JULY 13, 2022

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294

Media Trade Shows Travel Interviews 294

Cision

OCTOBER 18, 2016

The point of public relations is to spotlight you and your business. Traditionally, being interviewed is the Golden Ticket to turning that spotlight in your direction. If you’ve never been interviewed, you might be nervous. Thankfully, you don’t need to spill your or your organization’s entire life story during an interview.

Interviews 120

Interviews How To Construction Print 120

Agility PR Solutions

JUNE 16, 2021

Whether you are looking to get interviews for your spokesperson, feature on a community news website or more editorial opportunities for your seasonal campaigns, […]. The post 6 top ways to get busy journalists to cover your brand appeared first on Agility PR Solutions.

Brand 154

Brand Branding Interviews Pitching 154

ImPRessions - Crenshaw Communications

MARCH 13, 2024

But few media relations specialists will share their verbatim pitch verbatim to a journalist with a client. And we’ll always spare clients the back-and-forth when negotiating for an interview or story. Relationships don’t mean guaranteed coverage, but they often assure access. That means a fair hearing. It’s not sexy.

Agency 182

Agency Handbook Construction Pitching 182

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Getting media coverage provides the perfect opportunity to showcase your brand’s best traits and increase advocates. One exercise that helps is to give the spokesperson a lot of leash during the practice interview.

Interviews 120

Interviews How To Healthcare Media Training 120

ImPRessions - Crenshaw Communications

JULY 17, 2018

Should a PR person participate in client media interviews? In most cases it means the PR rep helps the client prepare in advance, offers background to the journalist, and accompanies the client to the interview as a largely silent partner. When does that mean controlling an interview? The PR role in media interviews.

Interviews 74

Interviews Media Crisis Training 74

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” We see this most often in the art of media relations, where a PR pitches a story idea to a journalist who’s just posted a similar piece, or when we’re too late offering comment on a hot topic.

How To 257

How To Interviews Measurement Storytelling 257

ISEBOX

JULY 29, 2015

Media relations professionals are the primary line of communication between your organization and the media – and, by extension, your customers. These publications are the basis of your brand and they must be developed with a goal to outreach journalists and media reps. To a brand, reputation is revenue.

Media Relations 70

Media Relations Media Financial Reputation 70

5W PR

AUGUST 6, 2018

Landing an important interview with a popular industry publication can be an exciting part of a company’s PR strategy. No matter how prepared the spokesperson for a brand feels they are, some interviews can go south very quickly. Maintaining the Interview. Handling Unexpected Questions.

Interviews 74

Interviews Media Agency Conference 74

ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. Media contacts as influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Bianchi Biz Blog

FEBRUARY 29, 2024

Key Takeaway: If they haven’t already, brands should adjust their expectations for earned media. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape. And for local media outlets, clearly demonstrate the local impact or importance.

Report 101

Report Automotive Media Local 101

Agility PR Solutions

MARCH 30, 2021

Some brand spokespeople sometimes make a very simple mistake when talking to the media, which is that they forget to connect with the target audience of the company. Before showing up for an interview, the spokesperson should know the target audience as these are the people that we want to hear, understand, and accept what […].

Brand 85

Brand Branding Interviews Company 85

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. Building better media relations means making reporters’ lives easier.

Media 333

Media Pitching Report B2B 333

Critical Mention

MARCH 20, 2019

Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals. It can also provide a sense of immediacy during an ongoing media event. Find a quiet location. Do a test run.

Skype 72

Skype Interviews Facebook How To 72

The Proactive Report

JUNE 20, 2015

Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand. Story creation: Of the journalists interviewed, all agreed that social media is a powerful tool to uncover potential leads. How do Journalists use Twitter? Make a connection first.

Twitter 100

Twitter Media Relations How To Media 100

The Hoyt Organization

APRIL 23, 2024

Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility. Build Relationships With Media Media relations are a critical aspect of public relations for nonprofits. Additionally, respond promptly and professionally to media inquiries and requests for interviews.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2021

Here are six of the top entrepreneur podcasts for PR teams who want to secure meaningful interviews in the podcast industry. . Mixergy is a podcast that brings interviews with some big names, but mostly interviews with lesser-known companies. Entrepreneurs on Fire.

Agency 401

Agency Interviews Education Television 401

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. We’re living through COVID-19 and a presidential election year, and both eat up a huge amount of media bandwidth. Media relations deals with the news environment, which is by definition unpredictable.

Publicity 334

Publicity How To Agency Product Launch 334

Sword and the Script

JULY 30, 2016

First, because the first draft is usually written like a news report and based on an interview with an internal expert with a big idea. It’s one of my media relations best practices, which is the theme for this week’s Unscripted Marketing links. Do you need help with media relations? This works for two reasons.

Media Relations 60

Media Relations Media Pitching Writing 60

PRSay

APRIL 23, 2024

With earned media, “It’s about credibility,” she said. “If If you’re going to do owned media, it’s about storytelling and creating that brand narrative. If you’re doing paid media, it’s about growing your reach.” Earned media has always been media-relations heavy,” Dietrich said.

SEO 136

SEO Television Measurement Google 136

Sword and the Script

JULY 11, 2023

(click image for higher resolution) I’ve discovered quite a few good ones along the way, so here are eight worthy public relations podcasts that I recommend you check out the next time you have a half hour to spare: 1. She often interviews small business owners who have found PR success, so you can learn from what they did.

Publicity 131

Publicity Small Business Trends Leadership 131

PRSay

MAY 23, 2018

Explain to your client that with a major national outlet, you may get your message out to 20 million people who aren’t particularly interested in the brand or product, but with a trade outlet, your client’s message will reach 20,000 readers who are passionate, motivated and more likely to take action after reading. Mention depth of content.

Media Relations 136

Media Relations Publicity Media Blogging 136

5W PR

JULY 16, 2020

Public relations for home and housewares brands is all about positioning products at the cross-section of functional and trendy. They’re also looking for brands that set themselves apart through exceptional marketing and public relations efforts. Learn how we can help promote and grow the brand by contacting us today.

Brand 88

Brand Branding Instagram Creativity 88

Sword and the Script

SEPTEMBER 18, 2018

It’s a challenge to get all the press releases out for each of these units while still being able to find time to secure interviews for our 25+ spokespeople. It was also a challenge finding a unique way for the external media to be comfortable talk with media sources (our editors). LinkedIn: Your Resume is Your Brand.

Media Relations 69

Media Relations Media Insurance Insurance 69

HMA Public Relations

APRIL 26, 2018

to share your story or brand with the media. Here's how you nail the interview! The post How Do You Nail a Media Interview? appeared first on HMA Public Relations. You’ve got an opportunity (thanks to a PR person, we hope!)

Interviews 46

Interviews Media Brand Branding 46

Bianchi Biz Blog

MAY 6, 2024

I am an Editor for FleetOwner , a commercial vehicle brand primarily serving executives and maintenance management of commercial truck fleets that operate five or more vehicles. As editor, I write articles and manage multimedia content for the brand. Automated pitch emails for stories that don’t concern my brand.

Meeting 87

Meeting Media Pitching Newspapers 87

5W PR

AUGUST 23, 2023

They create press releases , media pitches, and coordinate interviews to generate positive media coverage. PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Agility PR Solutions

JANUARY 24, 2024

A PR person assigned to gain major earned media publicity for a sponsors’ Super Bowl tie-in during the early years of the Big Game was the equivalent of being given an ice cream sundae by agency management. Reporters were anxious to interview football players that PR people would pitch as spokesmen for brands.

How To 101

How To Media Interviews Pitching 101

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In the first place, quality usually beats quantity when it comes to earned media. PR is all about building connections, especially with media.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

MAY 24, 2022

If a journalist finds the information compelling, we’re more likely to set up interviews on behalf of clients. Credible and trustworthy work helps build a reputation for individuals as well as the clients and brands they represent. An honest character . A PR professional’s integrity is arguably one of our most important qualities.

Interviews 170

Interviews Ethics Study Course 170

5W PR

JULY 15, 2023

In the beauty and wellness industry , corporate communications play a crucial role in shaping brand perception, establishing credibility, and fostering customer trust. The brand message should clearly articulate the brand’s values, mission, and unique selling propositions.

Corporate 78

Corporate Industry Communications Ethics 78

Axia PR

FEBRUARY 14, 2018

Recently, one of our clients made an impromptu business trip to do a news interview. Our client was the top expert on the subject of the interview, and this was an opportunity for him to be the spokesperson for a major news story. The interview went well, however, the reporter ultimately decided not to use it in the piece.

Interviews 48

Interviews Reputation Consumer Report 48