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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

Radio 75
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How Monster Showcases the Brand and Business Impact of Public Relations in Critical Times

Onclusive

For 25 years, Monster has worked to transform the recruiting industry. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. But it’s just as important to ask why technology is important to the PR industry. In other words, does PR actually need disruptive technology to succeed?

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Critical Mention Releases Industry-First Broadcast Features to Media Contact Database

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — has released a set of industry-first features and data to its Media Contact Database. We are thrilled we can give the industry much needed connections between our Media Monitoring and Media Contact Database functionality in our platform.

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Super Bowl LVIII — Record Viewership, the Ads and the Taylor Effect: February Roundup

Burrelles Fresh Ideas

Viewership History is Made CBS’ broadcast of Super Bowl LVIII on Sunday was the most-watched television event in US history, according to Nielsen figures — with 123.4 To put it in perspective, this year’s big game was the most-watched US television broadcast since the moon landing. and Jermaine Dupri.

Sports 86
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Critical Mention Taps Podchaser to Power Podcast Monitoring Analytics

Critical Mention

The integration of Podchaser data will allow brands to accurately track and measure the impact of brand mentions across podcasting. In addition to podcast monitoring, the Critical Mention Earned Media Suite also includes TV, radio, social media and online news monitoring, as well as a Media Contact Database. .

Analytics 126
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Public Relations and Communications - Have a list of prepared interview questions

PR for Anyone

In the world of public relations and communications, one big PR tip is to have a list of potential interview questions for the media to ask you about your industry. This practice is very common on radio and with podcasts. Sometimes television will ask that too. Really podcasts, radio do a lot of that.