5W PR

JANUARY 3, 2024

For food and beverage brands, this period represents an opportunity to leverage strategic food and beverage public relations initiatives to navigate the new year reset successfully. Conduct market research to identify the specific resolutions gaining traction and tailor PR messages to align with these aspirations.

Publicity 78

Publicity Brand Branding Local 78

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Messaging & Positioning Having a clear brand established, along with representation of your values and mission statement, has never been more important.

Training 195

Training Media Training Reputation Crisis Communications 195

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 127

Film Marketing Sports Hotels 127

NewsWhip

FEBRUARY 3, 2023

We recently published our first brands report, which looked back at articles about some of the top brands across three different industries to draw conclusions about what resonated with the public and media in earned media coverage. Here’s some of what we learned, as well as a few tidbits that we couldn’t fit into the full report.

Report 88

Report Brand Branding Automotive 88

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge.

Consumer 78

Consumer Industry Brand Branding 78

5W PR

APRIL 10, 2022

Given below are some marketing strategies that can be used to reach pet owners on National Pet Day. Sponsor Adoption Events. Businesses can invest in branded pet merchandise and donate proceeds from their sales to local shelters. Social media marketing can be extremely effective. On-site Event. Digital PR.

Marketing 78

Marketing Local Social Media Blogging 78

MaccaPR

JANUARY 25, 2019

In fact, our PR agency teamed up with client Just BARE® Chicken to host an influencer event to build relationships between the brand and influencers in Minneapolis, a key market for Just BARE. Interested in hosting your own influencer event? Are you building relationships between key influencers and your brand?

How To 83

How To Marketing Local Brand 83

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

NewsWhip

SEPTEMBER 14, 2023

Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August. It’s worth stepping back and looking at just how much of a cultural event the movie has been. But there were other brands that saw less positive coverage this summer, and those included Burger King and Nike.

Brand 78

Brand Branding Viral Apparel 78

5W PR

NOVEMBER 9, 2023

Types of Influencers and When to Use Them Influencer marketing is a crucial part of digital advertising. It helps brands reach a larger and more engaged audience. Events and campaigns For major events, campaigns, or initiatives, partnering with macro influencers can ensure maximum exposure and reach.

Product Launch 78

Product Launch Local Small Business Advertising 78

5W PR

MARCH 4, 2024

But in this exciting, competitive landscape, the question for brands becomes how they can grab their attention, ignite their imagination, and become their travel buddy of choice. To win their hearts and bookings, brands need to shift gears. That’s where content marketing takes off.

Travel 78

Travel Consumer Strategy Tourism 78

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Brand Branding Local 52

5W PR

DECEMBER 18, 2019

You can use both traditional offline PR methods as well as online marketing. While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. Charity Events -You can sponsor local charity events such as concerts or sporting events.

Strategy 133

Strategy Marketing Trade Shows Video 133

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Brand Branding 52

5W PR

DECEMBER 30, 2021

Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. They have certain noteworthy characteristics which make them a viable market segment for new product strategies. Free samples also lead to heightened visibility.

Marketing 60

Marketing Nonprofit Small Business Local 60

Beyond PR

MAY 8, 2018

When you’re making lighter decisions, like where to go for brunch or what brand of hiking shoes to buy, you might step out of your inner circle to ask for recommendations. People are skeptical of promises from brands, but not friends. Niche “micro influencers” represent the Goldilocks zone for many brands.

Marketing 45

Marketing Trade Shows Local B2B 45

ImPRessions - Crenshaw Communications

JULY 14, 2021

Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they support a path to a market leadership position. Support employer branding. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

5W PR

APRIL 29, 2023

This allows for preparation and promotion of the event in advance. Promoting the limited edition item through social media and email marketing is crucial. Promotion of the event can happen on social media, email marketing campaigns, and in-store signage. These menu items can generate buzz and attract customers.

Local 88

Local Social Media Print Agency 88

PR in High Definition

FEBRUARY 22, 2024

And what about local cultural context? So, how can tech companies build upon translation with a full-scale pan-European PR programme that truly delivers on local needs? Directly translating content from English into a target language is rarely enough; linguistic subtleties and local context are crucial.

Local 62

Local Leadership Viral Creativity 62

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. Drew Neisser, Founder & CEO of Renegade. Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

PRSay

MAY 23, 2023

The pro-bono initiative matches local nonprofit organizations with PRSA Colorado members who can provide the nonprofits with communications services. How PR Paid Forward works Through the PRSA Colorado website , local nonprofit organizations are invited to submit their most pressing current communications challenges.

Nonprofit 148

Nonprofit Local Training Media Training 148

5W PR

OCTOBER 20, 2020

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88

Brand Branding Survey Study 88

Communications Conversations

DECEMBER 16, 2014

A couple weeks ago, I was invited to a small, unique event at the Verizon “Concept Store” at the Mall of America. I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. I’m a PR/marketing blogger. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

Communications Conversations

JUNE 14, 2017

” After three events, we decided to part ways (for a variety of reasons). The Talking Points event series was conceivably kaput. After a few discussions, we re-imagined the event as a partnership between his agency (one of the up-and-coming mid-sized PR shops in the Twin Cities) and my consultancy, ACH Communications.

Company 60

Company Brand Branding Local 60

The Hoyt Organization

APRIL 23, 2024

You can also conduct market research through surveys or focus groups to gather more specific insights about your audience. Thought leadership involves showcasing your organization’s expertise and perspectives on relevant issues and current events. Additionally, it lets you use the right channels to reach them effectively.

Strategy 102

Strategy Nonprofit Social Media Leadership 102

Cision

AUGUST 5, 2016

Does your brand analyze what’s being said? Social intelligence is a growing necessity for communication and marketing professionals, chock full of benefits. Most brands divide audiences by the sales journey: prospects, customers and the rest of the world. Events provide a great opportunity to measure against competitors.

Brand 120

Brand Branding Sports Radio 120

The Hoffman Agency

SEPTEMBER 18, 2023

Photo courtesy of NVIDIA SEMICON Taiwan, the local semiconductor industry’s annual flagship event, recently concluded, leaving attendees with the latest technological advancements and a growing emphasis on talent incubation. New markets are stepping up the pace to establish their presence in this strategically vital field.

Brand 36

Brand Branding Local Engineering 36

5W PR

OCTOBER 11, 2023

Industry insights Engaging with peers and attending networking events provides a platform to discuss industry trends, challenges, and best practices. Attending networking events Participate in industry conferences, seminars, and webinars. They understand the nuances of diverse markets, languages, and cultures.

Publicity 103

Publicity Internal International Resources 103

The Hoyt Organization

OCTOBER 17, 2023

Awards and accolades aren’t just shiny ornaments that brands love to flaunt – they’re much more than that. They are fantastic megaphones for broadcasting your brand name far and wide and motivating your team to scale even greater heights. Having trouble determining which awards are right for your brand and PR toolkit?

Reputation 97

Reputation Local Resources Brand 97

5W PR

JULY 21, 2023

Additionally, integrating loyalty programs across channels can help drive customer engagement and build brand loyalty. By identifying niche markets or offering exclusive product lines, variety stores can differentiate themselves from the mass-market appeal of online retailers.

Retail 78

Retail Local Consumer Community 78

NewsWhip

FEBRUARY 1, 2023

As one of the biggest events in American, and as of late, global television, the Super Bowl is as well-known for the entertaining ad spots than they are for the game of football itself. We took a look at the winners from past years, as well as who is making noise before this year’s highly anticipated event. Let’s take a look.

Television 147

Television Advertising Advertising Journalism 147

PRSay

SEPTEMBER 20, 2019

By including internal employee communications as a significant component of marketing and branding efforts, and putting a dedicated team behind it, companies transform employees into brand advocates — employees who truly believe in the organization and can speak accurately on behalf of the brand.

Internal 137

Internal International Communications Strategy 137

Cision

FEBRUARY 17, 2016

Your brand has a social media presence, blog, newsletter, paid ads…the works. According to AdWeek , “92 percent of consumers trust recommendations from others, even people they don’t know, over branded content.”. Brands that have adopted influencer marketing can increase conversions by a factor of 10.

Marketing 120

Marketing Newspapers Mobile Local 120

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Their authentic voices can help brands reach a wider audience and build credibility within the community.

How To 78

How To Resources Storytelling Community 78

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239