Cision

JANUARY 28, 2016

Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand. But is your brand telling the right story? For your brand’s content to be successful, you need to implement brand journalism. But what does brand journalism success look like? McDonald’s.

Journalism 120

Journalism Brand Branding Employee 120

Onclusive

JANUARY 26, 2022

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. If you send your story to someone who is likely to be as passionate about telling it as you are, you’ll be one step closer to generating impactful coverage for your brand. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Owned Media & Content Strategy.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. 6 PR tactics to differentiate your brand. A company can set itself apart by speaking in a distinct brand voice. There are some PR tactics that can help. Have a distinct voice. Have a distinct voice.

Brand 196

Brand Branding Reddit B2B 196

Cision

MAY 31, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Upon snapping photos of them, participants were given the option to add a branded filter to their Snapchat photos. Captivate, Then Maintain.

Consumer 243

Consumer Brand Branding How To 243

Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. I’ve developed each of these themes below.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

JANUARY 5, 2016

The answer is brand journalism. Brand journalism combines journalistic storytelling tactics with brand strategy to engage audiences and increase brand reputation. So what will your brand get out of brand journalism? Your brand should have a similar mindset, though your motives may be different.

Journalism 120

Journalism Brand Branding Storytelling 120

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. And based on personal experience, the platform’s algorithm has gotten very good at recommending related content on the “For You” page—including posts that come from brands. It depends. I love the moon.

B2B 111

B2B Brand Branding B2C 111

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” Data can be an enormous asset to even the most creative campaign; check out Richard’s post on data-driven storytelling tips. It’s better for everyone if objectives are precise.

How To 257

How To Interviews Measurement Storytelling 257

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. In public relations, we rely on a blend of experience, storytelling instinct, and imagination to inform our programs and our work. Here are some of our rules of the road. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Stephen Waddington

NOVEMBER 3, 2021

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. Its role in listening and engaging stakeholders, from employees to customers, and from suppliers to local and national government, was critical in managing this rapid period of intense change.

Corporate 113

Corporate Communications Government Crisis 113

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

ImPRessions - Crenshaw Communications

JUNE 20, 2018

The truth is, a great PR team can’t work miracles for a brand that truly doesn’t have a story to tell or news to share. Long-term employees might even be stuck with an outdated elevator speech when asked to describe the business. You have no news. If it seems like I’m stacking the deck here, well, maybe.

Education 178

Education B2B Employee Crisis 178

PRSay

OCTOBER 22, 2019

We need to ask ourselves these questions: What are the impacts on brands? And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In There are three important things to remember about storytelling: Understand how stories travel. What do we do with this information?

Conference 113

Conference Communications Storytelling Social Media 113

Landis PR

SEPTEMBER 21, 2023

Finding successful clients and employees Being values-aligned helps find and nurture successful relationships with both clients and employees. As PR professionals, we guide our clients to support their mission through storytelling. Parallel to that, smart and engaged employees want to work for organizations they believe in.

Company 64

Company Employee Community Healthcare 64

Sword and the Script

JUNE 18, 2019

1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 13) “I write and post content for our customers and our employees to teach them about our company, products and vision.”. 15) “Help employees understand what is going on in the company, and help executives talk to employees.”.

Employee 148

Employee Print Writing Survey 148

5W PR

JUNE 23, 2022

There are all kinds of benefits to establishing a company’s reputation, such as increasing brand visibility, supporting fundraising efforts, attracting talent, increasing employee and investor morale, reaching customers, and retaining them as well. Media Coverage.

Publicity 88

Publicity Reputation Technology Industry 88

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

ReimaginePR

AUGUST 15, 2016

Research why your original brand didn’t fit the audience, and use that to inform your rebranding strategy. After you’ve researched and brainstormed, come up with a solid plan for how you’re going to unveil your new brand. Develop a strong brand identity. Galvanize Your Employees Behind Your Rebrand. Click Here.

Employee 120

Employee Social Media Education Brand 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

We admire brands that leverage good opportunities into great ones. Now, as the summer vacation season lifts off, the Spirit brand is flying high and going one step further to let customers in on the celebration with a smart, baby-inspired price promotion. Let’s see how some companies enhanced and amplified recent positive news.

Airlines 147

Airlines Insurance Insurance Exercises 147

Beyond PR

JUNE 1, 2017

And as marketers and storytellers, it’s up to us to not only get our brands in front of consumers but to also pique their interest instantly so they don’t scroll right on past. Catching consumers’ attention is easier said than done — especially in the digital age, where consumers are constantly dodging branded messages.

Consumer 49

Consumer Brand Branding Reputation 49

Presspage

APRIL 25, 2017

The ultimate goal is the use of visual content that is not only very powerful for storytelling, but also involves the audience in the activities of the organization. There are enough examples of newsjacking and funny Twitter fights by brands. And by using the plural, they are not alone.

Trends 79

Trends Crisis Reputation Employee 79

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. Otherwise, the client’s reputation is as threatened as that of the agency partner. Op-Ed by Daniel Tisch, APR, FCPRS.

Journalism 40

Journalism Reputation Ethics Corporate 40

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Leadership reputation can be increased substantially by sharing information with colleagues and community. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. Steve Barrett: And get paid a proper wage as well.

Media 202

Media Storytelling Technology Data 202

The Hoffman Agency

AUGUST 18, 2020

Here at The Hoffman Agency, we think of our employees and other PR pros as our superheroes! Captain Content Development: Captain Content Development creatively navigates brands through any announcement or story by crafting unique messaging. They constantly save the day with their quick wit, unique craft and selfless dedication.

Crisis Communications 36

Crisis Communications Crisis Social Media Storytelling 36

Communications Conversations

OCTOBER 13, 2015

When it comes to corporate volunteerism and social media, isn’t this what we normally see from brands? Great, model employee. Posts like these are all too common when it comes to corporate volunteerism and social media for big brands. Employee engagement? Enhanced brand reputation? Good story.

Corporate 60

Corporate Creativity Employee Instagram 60

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

DECEMBER 7, 2016

The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands. We leveraged LinkedIn Pulse and several employees’ blogs to create a communal narrative about the funding. Yes, we did that.). But why do this?

Employee 40

Employee LinkedIn Engineering Leadership 40

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. Now, brands can share their news directly with their audience, using social platforms as their stage.

Social Media 92

Social Media Marketing Media Storytelling 92

Ethical Voices

JUNE 13, 2022

How to empower your employees to make tough ethical decisions. We work with lifestyle brands, and we’ve helped establish some of the biggest brands in the market. Thinking over your 20 years and all the different brands you’ve worked with, what is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Real Estate Agency Company 52