Cision

MAY 17, 2017

Whitepapers, e-books, infographics, video, podcasts…all are fair game when it comes to reaching your audience. They’re definitely a proven component of a smart marketing strategy, but are they right for your brand? When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content.

Content Marketing 205

Content Marketing Strategy Marketing Infographics 205

Cision

SEPTEMBER 9, 2016

Use language your audience will clearly understand and ensure your voice is consistent with your brand and industry. This could be a video, photos or an infographic. For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it. Call to Action.

Infographics 120

Infographics Guidelines Creativity Pitching 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Critical Mention

JUNE 4, 2019

In our infographic, we examine if TikTok is the next big thing in video marketing. I enjoy creating useful content about the latest trends in videos for brands wishing to update their content marketing efforts. SCHEDULE A DEMO. In 2018, TikTok became the most downloaded app in the U.S. Until next time! Critical Mention.

Video 60

Video Marketing YouTube Infographics 60

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Critical Mention

FEBRUARY 28, 2019

There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. SCHEDULE A DEMO.

Facebook 62

Facebook Infographics Financial Writing 62

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Images, infographics, GIFs, and interactive videos can breathe new life into your content. SCHEDULE A DEMO. After you finalize your content, the next step is deciding what to promote.

Social Media 62

Social Media eBook Infographics Media 62

Critical Mention

OCTOBER 24, 2019

Are you looking for good photos for your brand’s blog or social media posts? Their website is a business hub that spotlights brand-building tips, educational business webinars and blogs that help drive success. Building brand awareness is essential for businesses to succeed. PR Couture.

Blogging 68

Blogging Education Resources Creativity 68

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. The interface is also very user-friendly and intuitive.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

The Pro version gets you access to data a little earlier, which is excellent for larger brands looking to jump on the competition. Additionally, Grammarly’s tone and style suggestions assist in maintaining a consistent brand voice, which is critical for larger teams or agencies. The interface is also very user-friendly and intuitive.

Digital PR 62

Digital PR Tools Google Pitching 62

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar. Setting up specific Goals in GA can do this.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. Instead, show your company’s culture by using culture shots, or if you’re large enough, you can hire brand ambassadors to represent your organization. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

Critical Mention

AUGUST 29, 2018

Build your brand voice. One of the fundamental components in maintaining a customer base and attracting a new audience is having a unique brand voice. Customers are more likely to engage with a brand that has a distinguished character than a faceless company. SCHEDULE A DEMO. Be consistent with your content.

Social Media 61

Social Media Media Infographics Financial 61

Critical Mention

SEPTEMBER 21, 2018

In an article on its website, MarketingProfs shared an infographic by US Presort that debunks direct mail myths, one of them being that millennials don’t even look through their mail. Social media channels like Twitter, LinkedIn and Instagram are great for generating web traffic, brand awareness and ultimately business.

Advertising 84

Advertising Advertising Privacy Analytics 84

Cision

OCTOBER 26, 2016

Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”. Former Googler and co-founder of Cooperatize Al Chen talked about the latest trends in sponsored content and the key differences between sponsored and branded content.

Conference 120

Conference Internal International Data 120

PR 20/20

MARCH 7, 2017

For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Plus, 92% of consumers trust peer recommendations over standard brand content. Helps build brand trust. When you think of visual content, you may be imagining static images, CTAs or infographics. Provides social proof.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

JUNE 7, 2016

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Live, in-person demo: 26%. Increasing brand awareness 46%. Vendor website: 33%. Analyst content (Gartner, Forrester, etc.): Countering the competition 43%.

Survey 60

Survey Marketing B2B Infographics 60

Beyond PR

SEPTEMBER 27, 2016

Similarly, Instagram can help you engage in conversations at events, while showcasing the fun, personal side of your brand. Invites for demos, mini booth events (autographs, photo ops), or interviews. Infographics or images with quotes relevant to the show. Live demos or interviews. City and convention scenery.

Social Media 40

Social Media Trade Shows How To Media 40

Critical Mention

JANUARY 15, 2019

Samantha Rushford, the SEO expert at AssignmentGeek , says the most important thing here is to create attractive images and memes or make relevant industry charts and infographics: “Try to create evergreen content that has the potential to preserve credibility and stick around for a long time. SCHEDULE A DEMO. Use badges and awards.

How To 60

How To SEO Mobile Google 60

PR Fuel

NOVEMBER 2, 2021

At any cost, a press release company should be able to: Build Brand Engagement. A press release newswire should provide avenues to establish a brand authority by interacting with your audience. If possible, ask for a demo to get an idea of how the system works. Make sure that they align with the needs of your business.

Writing 52

Writing System Automotive SEO 52

Beyond PR

JUNE 16, 2016

Formatting your press release to be reader friendly plays an important part in telling your brand story effectively. Get creative with infographics, product demos, animation and other visuals to connect emotionally with readers. Cue multimedia news releases and the continually evolving realm of branded content hubs.

Infographics 40

Infographics Writing Storytelling Video 40

Beyond PR

MAY 3, 2016

An effective promotional image must capture attention, represent your brand aesthetic, and most importantly, motivate the viewer to take action. Tease out an embedded infographic by cropping it down to a single visualized statistic. It’s an easy visual add, but be extra cautious that the tone of these visuals don’t go “off-brand.”.

How To 40

How To Infographics Video Instagram 40

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. Get to know the software via a demo and trial. Get a product tour in an online demo.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 4, 2018

You shouldn’t immediately start sending one-sheeters and demo request forms one day after someone signs up for your blog’s newsletter. Top of funnel is the land of brand awareness and affinity. This space is typically reserved for blog posts, infographics, social posts, and e-books.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

DECEMBER 29, 2022

Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience. Your KPIs will look different for building brand awareness, generating leads, driving sales, and retaining customers post-sale. What might this look like?

eBook 120

eBook Product Launch Software Internal 120