Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

It’s vitally important to keep on top of these trends, no matter how often they might change, if you want your brand to stay relevant and ensure your content resonates with your target audience. Facebook becomes the go to for customer services enquires and launches Facebook reels. Twitter users take a stand to call for action.

Social Media 62

Social Media Trends Media Instagram 62

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. They want to know why a company exists and what its brand stands for. What does it value? How are its employees treated? Why does it matter?

Marketing 173

Marketing Storytelling Creativity Privacy 173

Melissa Agnes

SEPTEMBER 16, 2014

A social media manager loses their temper in a customer service post on Facebook. 1) Provide social media training for everyone that operates as an admin on a brand account. If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

Social Media 239

Social Media Crisis Training Media 239

Communications Conversations

NOVEMBER 8, 2018

I’d like to cast the spotlight on them for a moment and talk about the existing audiences you’ll find there, and the potential uses for brands (and which types of brands might find them most helpful). So, this is a great place for brands to establish authority by simply answering customer questions.

Social Media 121

Social Media Reddit Pinterest Communications 121

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

Prohibition

JANUARY 17, 2022

Because of their intrinsic accessibility and prominence, social media posts have become the face of an organisation, allowing the public to see how well customer service concerns are handled. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Stephen Waddington

DECEMBER 30, 2019

Governments and law makers are slowly awakening to the issue but aren’t moving quickly enough. Seemingly every data points to a breakdown in the relationship between individuals and government, business, non-governmental organisations and media. Brands can suffer the effect of negative influencers just as much as from positive ones.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

NOVEMBER 3, 2014

Why: State and government officials from all over the globe are using Twitter to connect with the public. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. Customer Service, Richard Nixon, and the Silent Majority. How Do World Leaders Use Twitter?

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Melissa Agnes

FEBRUARY 16, 2016

Customers / clients. Government organizations. Subsidiary brands. Because ultimately, the goal of crisis communication is to minimize the reputational impact the crisis threatens to have on your brand and to continue to foster and strengthen the trust your stakeholders have in your organization. Candidates. Regulators.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding.

Interviews 104

Interviews Publicity Technology Social Media 104

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? This data helped the government quickly handle the crisis, and is a great example of how real-time data interpretation can be used for a fast solution. Leveraging real-time data during a crisis. Take Waze for example.

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

MAY 5, 2015

In my recent history, US Air pulled the same page from the airline customer service playbook, albeit my daughter was even younger then. If good customer service is good marketing , then engineering a synthetically designed (and terrible) user experience in an effort to profit ought to be illegal. My threshold is 4.

Airlines 60

Airlines Travel Customer Service Crisis 60

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Social media listening is fast becoming an essential part of the PR and Comms toolkit.

Strategy 370

Strategy Communications Reputation Measurement 370

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Buzzstream

JANUARY 5, 2024

Ask a Company’s Site Chat Many brands incorporate customer service chats directly into their website. Ask On Social Media Some brands are very active on social media; you can simply ask to connect to the correct person. The brand may not have messaging enabled on some platforms, like X.

How To 83

How To LinkedIn Tools Google 83

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. If you do customer satisfaction surveys, you can throw in a question to support a specific storyline or uncover customer concerns useful for PR programming.

Storytelling 149

Storytelling Data Survey Financial 149

Rock the Status Quo

JANUARY 22, 2015

If you are on a social media platform – respond to customers when they post on your page. It also fosters a lack of trust and customer service issues. When done correctly, social media can be your most powerful resource for making customers happy and loyal, but you’ll never get there by ignoring them.

Agency 100

Agency Survey Customer Service Engineering 100

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Government officials. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

SEPTEMBER 14, 2015

Companies and brands can only be truly social if they do it themselves. YouGov partnered with PRCA to survey 280 agency and in-house PR professionals across business services, finance and banking, technology and telecoms, charities and NGOs, Government and other sectors. Secondly it’s becoming commoditised. Methodology.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

FEBRUARY 9, 2024

You can also pull from third-party data sources, like government sites. These pages are typically found on library sites, educational websites, and local government websites. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Please let me know. but the link seems missing.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 9, 2020

It’s led to a saturation and brands struggling to cut through. Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. You can publish beautiful branded content via Instagram and Facebook. Netflix, SkyTV and Zoom are all focused on customer service.

Brand 157

Brand Branding Travel Crisis 157

Stephen Waddington

NOVEMBER 19, 2017

Fake news primarily on social media, means that traditional media brands have reversed declines and are enjoying a resurgence. The PRCA has developed an apprenticeship offer working with the UK government that combines paid work placements with classroom learning. What is your brand’s purpose and role in society?

Publicity 164

Publicity Ethics Data Community 164