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Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring

NewsWhip

Staying Ahead of PR Crisis: Understanding Brand Reputation Through Media Monitoring In the digital age, access to online information has created new expectations for businesses to choose how they present brand messages. Brand reputation is a huge marker of success; as such, PR crisis can be extremely detrimental.

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Purpose Driven Branding

5W PR

While some brands like Ben & Jerry’s, Timberland, and Nike have been espousing various causes for years, recent events have greatly accelerated this movement, among many others. 93% believed that brand purpose would increase consumer trust and loyalty, while 88% felt doing so would differentiate them from their competition.

Brand 88
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The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. When money’s coming in, we’re happy.

Brand 231
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Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions. The same goes for your customer service and sale departments.

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Delivering More than Customers Expect

5W PR

This does not always require a large financial investment, but it does require investing in thoughts and ideas. Businesses should consider how to adapt to keep customers loyal and to woo new customers. For this, technology, metrics , and proactive customer strategies can be extremely helpful. Seasonal Add-ons.

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Three Reputation Considerations Before Going “All In” On ChatGPT and OpenAI

Reputation Us

Just as you wouldn’t enter a partnership, hire a key executive, or make a key financial investment without a thorough understanding of the elements, don’t let the “market buzz” of the new technology drive your decisions. The same goes for your customer service and sale departments.

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LinkedIn Social Selling for MDRT Financial Services and Insurance Pros

wiredPRworks

I'm excited to present LinkedIn social selling marketing strategies for financial services and insurance pros at MDRT's annual conference in Vancouver!! My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.