Stephen Waddington

JULY 28, 2019

Some people, like me, make the switch from journalism to public relations. Transferable skills from journalism to public relations Public relations is more than media relations and requires the appropriate training and qualifications if a communications strategy is to deliver against organisational objectives.

Journalism 74

Journalism Publicity Crisis Management Training 74

5W PR

OCTOBER 31, 2023

Crisis Comms Conference Launched in 2023, this PRWeek conference hones in on crisis communications, equipping attendees with the skills needed for effective crisis management. International Journalism Festival The International Journalism Festival in Perugia, Italy, is Europe’s largest annual media event.

Conference 78

Conference Nonprofit Education Healthcare 78

Prohibition

DECEMBER 22, 2021

The clarification did little to avert the massive backlash the brand received. A slight oversight from the brand and an example of how to not tap into an awareness day for your PR campaign! A truly great example of taking a potential PR crisis in your stride and turning it around. Packaging update. A Royal Ruckus.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Peloton was riding high just before Christmas after its speedy response to a fast-breaking PR crisis. The brand had put the problem of a TV character’s fatal heart attack after an indoor cycling workout firmly behind it. Peloton swiftly steered its brand out of trouble by killing the campaign. The PR Losers. Better.com.

Facebook 310

Facebook Crisis Employee Government 310

Presspage

MAY 29, 2017

This crisis could have been avoided if the PR department had been sufficiently embedded in the organization. HR should have talked to management and PR to let everyone know about this crisis waiting to happen. The PR team is only called in to fix things when a crisis has already started.

Journalism 79

Journalism Airlines Brand Branding 79

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Don’t make excuses or extensively talk about the reasons behind that mistake, as they make the brand sound like it’s trying to justify the entire situation and explain why it’s right. Use Social Media. It happens all the time: the public apology.

Crisis 103

Crisis Crisis Management Strategy Government 103

Cision

JUNE 8, 2015

The airline continued to communicate via social media throughout the ordeal and was universally lauded for its social media response to this crisis. Social media adds an overwhelming complexity to crisis communication. What I want to do in this post is to examine how to best use social media for crisis communication.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations. ” As a steward of brand reputations and a leader of our industry, it can do better.

Policies 309

Policies Creativity Reputation Groups 309

Presspage

MAY 8, 2017

A crisis can do irreparable damage to an organization, but at the same time it also presents an ideal time to review and renew current processes. For a crisis to have a silver lining, certain things need to occur. Alton Towers, a British theme park, provided a commendable example of this through its handling of a crisis in July 2015.

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

5W PR

DECEMBER 8, 2019

Often during any crisis PR situation its good to apologize if wrong (check with lawyers). Don’t make excuses or extensively talk about the reasons behind that mistake, as they make the brand sound like it’s trying to justify the entire situation and explain why it’s right. Use Social Media. It happens all the time: the public apology.

Crisis 78

Crisis Crisis Management Strategy Government 78

Critical Mention

FEBRUARY 25, 2022

Telling stories that provoke engagement and resonate with desired audiences is a surefire way to create a strong brand. No matter what type of brand you’re representing, it’s important to create compelling messages and content to hold your audience’s interest. Once you find something that truly works for your brand, stick to it.

Brand 126

Brand Branding Storytelling Analytics 126

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Dates: Feb 25 – 26, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show.

Conference 256

Conference Content Marketing Marketing Internal 256

Critical Mention

OCTOBER 25, 2021

But putting the humor of the situation aside, this episode makes a salient point about the importance of a real-time media monitoring platform, especially during a big news event or crisis. Trying to track all the relevant media and public sentiment for a brand is impossible, as Greg demonstrated. Eric Lebowitz.

Media 162

Media Fashion Television Radio 162

Deirdre Breakenridge

JANUARY 3, 2018

Reading has helped me to learn about myself as a professional and to take greater leaps with my brand. Whether you’re in crisis management or not, this book is about making tough decisions that may have severe consequences and how you can have “mental readiness” as a leader, especially when a crisis is unfolding.

Crisis 0

Crisis Journalism Hotels Case Study 0

ImPRessions - Crenshaw Communications

DECEMBER 27, 2016

Here’s our list for the top stories that damaged brand reputations, wrecked careers, and kept media and PRs working overtime. The communications lessons, on the other hand, will be covered in crisis management classes for many years. It was a year of surprises, setbacks, and scandals. Samsung’s product recall gets heated.

Banking 202

Banking Pharmaceuticals Crisis Management Journalism 202

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Yet this week an interesting piece in the Columbia Journalism Review gave PR professionals some credit for their role in the ongoing war between our 45th president and the press. CNN’s Jake Tapper, for one, hasn’t shrunk from calling out the administration for its own brand of “alternative facts.”

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Reputation Us

AUGUST 1, 2016

Capistrano comes to LT Public Relations from MIA BELL, a full service retail strategy firm that specializes in national business development for brilliant natural, organic beauty and personal care brands. LT Public Relations is a communications firm specializing in financial, health care, legal and crisis management.

Internal 60

Internal International Crisis Management Retail 60

ImPRessions - Crenshaw Communications

MARCH 5, 2019

Whether you’re providing candid background about a frustrating trend in your industry or trying to blunt the impact of a coming story about your organization, off-the-record interactions with reporters can deliver benefit for your brand, even though the impact may be indirect. Do not go overboard when engaging media off the record.

Guidelines 136

Guidelines Crisis Management Report Meeting 136

NewsWhip

JUNE 10, 2021

Differences between risk & crisis | Jump to text. Real-time risk management | Jump to text. Benefits of a framework for managing risk & examples | Jump to text. Deploying crisis management teams | Jump to text. Talking Points. The reputation and risk landscape| Jump to text. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Cision

MAY 24, 2016

With so much noise online, your audience isn’t going to pay attention to you unless they feel a connection with your brand. Jocelyn Webster, vice president at WE Communications, says sharing your brand’s story will encourage your audience to engage with you. You’ve worked for government officials, nonprofits and other brands.

Nonprofit 149

Nonprofit Government Crisis Management Newspapers 149

Critical Mention

APRIL 13, 2020

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111

Media Analytics Healthcare Crisis 111

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. .

Radio 174

Radio Sports Journalism Analytics 174

Rock the Status Quo

MARCH 30, 2015

Brand opportunities for its messenger app that could take public Facebook conversations to a private level – labeled Messenger Business – and an update to the comments feature could allow website-based comments to show up on a Facebook story. For PR pros wanting more brand visibility? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stuart Bruce

MAY 29, 2016

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really? Or maybe not.

Corporate 60

Corporate Crisis Communications Guidelines Crisis 60

Maxim Behar

JANUARY 24, 2022

Even with so much success, he decided to resign from the post of Managing Editor remembering what Sir Winston Churchill said, “you can achieve a lot with the journalism, but you should know exactly when to quit.” increasing sales, better branding, and media presence. We serve what customers deserve i.e;

Ethics 52

Ethics Creativity Leadership Crisis Management 52

NewsWhip

OCTOBER 18, 2019

Communications professionals have put NewsWhip’s unique media intelligence technology that quantifies and predicts engagement with all the world’s news to work in guiding extremely effective crisis response. Here, we outline how we’ve been monitoring the recent Houston Rockets crisis as it unfolds. The Backstory.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Taking risks is what brands are all about.

Employee 80

Employee Journalism Data Technology 80

Maxim Behar

MAY 12, 2021

Entering the PR Business Remembering the words of Winston Churchill, “ You can achieve a lot of things with journalism, but you must know when to quit ”—Maxim quit journalism as the managing editor of the largest then Bulgarian newspaper “Standard”. Maxim too was awarded the Best PR professional in Europe in 2020.

Leadership 52

Leadership Groups Journalism Hotels 52

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. It will be a new era for brands to realize the value that comes from PR.

Marketing 198

Marketing Content Marketing Data Social Media 198

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Share Tweet Share.

Journalism 78

Journalism Social Media Radio Fashion 78

Reputation Us

NOVEMBER 28, 2022

From the November 28, 2022 issue of Financial Brand. Since taking over Twitter, Musk has put the world on notice that he’s in charge and more changes are coming,” Casey Boggs, president of the reputation and crisis management company ReputationUs, tells The Financial Brand. Right now, courage is probity.

Twitter 78

Twitter Banking Financial Employee 78