Prohibition

SEPTEMBER 13, 2022

Bought by BtyeDance in 2017, ‘TikTok is the world’s leading destination for short-form mobile videos’ and with their mission to ‘inspire creativity and bring joy’ the app is the seventh most popular social platform in the world. Making it the perfect platform for brands seeking the attention of Millennials and Gen Z alike. khaby.lame.

Brand 118

Brand Branding Video Social Media 118

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. How did Movoto do it? Implement viral marketing tactics.

How To 198

How To Real Estate Web Case Study 198

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Cision

DECEMBER 7, 2015

But how to get in on it? By leveraging people’s influence, you can: Introduce your brand and its products or services to new target audiences. Offer educational resources and how-to tutorials. That answers the “why”; onto the “how.”. Find the influencers who are relevant to your brand and the target audience.

How To 120

How To Marketing Viral Survey 120

Buchanan PR

JUNE 30, 2023

In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. This has effectively turned customers into free brand advocates.

Viral 72

Viral Trends Social Media Creativity 72

Cision

FEBRUARY 8, 2016

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. How do we know? Find out how to expand your reach using social listening. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. From 11:00 p.m.

Brand 120

Brand Branding Viral Advertising 120

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.

Viral 52

Viral Video Trends Consumer 52

The Hoyt Organization

APRIL 11, 2024

As brands look for new and innovative ways to reach their target audience on social media, leveraging the power and audience reach of influencers has become a popular and effective tool. How can PR professionals leverage this new influencer power to create authentic and personal connections with consumers on behalf of brands?

Social Media 65

Social Media Video Viral Brand 65

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Every successful creative campaign is powered by insight. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Turning insights into brand content | 8:18-9:58.

Trends 78

Trends Brand Branding Reddit 78

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data.

Survey 90

Survey How To Reddit Pitching 90

Cision

NOVEMBER 24, 2015

Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand. Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Crafting a compelling narrative involves understanding not just what you want to say, but how your audience will perceive it. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Marketwired

MARCH 22, 2016

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Toronto-based PR professional Martin Waxman sums it up: “No matter how clever and innovative your idea, if it doesn’t produce the results you’re after you’re wasting your time (and money). While they can (and should!)

Measurement 100

Measurement Data Creativity Viral 100

Karen Freberg

JANUARY 15, 2020

I decided there was something that 1) was trending that was to be addressed in class and 2) a tactic I needed to figure out how to apply and execute in my two social media classes. We see these now everywhere after the one featuring Disney characters went viral. What tactic am I talking about? AR filters on IG are not necessarily new.

Social Media 55

Social Media How To Instagram Media 55

Cision

DECEMBER 26, 2017

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. You will know how the public and competition see you and the point of view they’re coming from.

Brand 273

Brand Branding Consumer Social Media 273

Cision

APRIL 6, 2016

Brand image is of paramount importance to a business. In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. There are myriad ways in which personas can be leveraged to the advantage of brands.

How To 120

How To Tools Viral Exercises 120

Critical Mention

SEPTEMBER 19, 2018

Once you have the data, analyzing it allows you to see what worked, what didn’t and how to adjust your future campaigns accordingly. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits. SCHEDULE A DEMO.

How To 61

How To Media Crisis Crisis Management 61

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. Your brand could be dragged through the mud.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

“Younger customers, in particular, are pushing brands to engage politically and socially on real issues, in ways that are often polarizing.”. Brands are beginning to over-rely on data and measurement. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 150

Trends Communications Employee Enterprise 150

Konnect Agency

MAY 15, 2020

Subsequently, brands and influencers alike have become more active on the platform, resulting in higher frequencies of cross-platform syndication. Never before have brands been able to create virality on such a massive scale. Users were challenged to show NYX how they apply the cult-favorite Butter Gloss. New Audiences.

Viral 52

Viral Video Social Media Creativity 52

Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. How do they lead that? 1 – Relevancy.

Digital PR 71

Digital PR How To Reddit Engineering 71

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. To get an estimate of how many releases they receive daily, I reached out to two journalists that I previously worked with at OK! Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 Keep It Creative.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

MAY 26, 2016

Getting stories into the public eye will continue to consist of researching, understanding the elements of a good story or idea, and knowing out how to package and tell it — or have someone else tell it — appropriately. Imagination and creativity will rule.

Viral 136

Viral Creativity Advertising Advertising 136

NewsWhip

DECEMBER 15, 2021

After a collective gasp was heard across the US from fans watching the “Sex and The City” reboot last Thursday, Peloton found itself in the news when the first episode revealed that Mr. Big suffers a fatal heart attack after a ride on his prominently branded stationary bike.

Crisis 78

Crisis Instagram Crisis Management Viral 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

AUGUST 21, 2017

In a space that we expect to be dominated by men, these female figures hold their own and teach us valuable lessons: how to ride dragons, how to battle and even how to change fac—wait a minute, this isn’t Westeros! Think about what your brand wants to achieve. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Karen Freberg

FEBRUARY 2, 2020

Sabra’s IG is colorful and on brand for the most part, but I was surprised with some of the smaller pieces of details missing. Sprint did something that was pretty creative. This is what you do to break from the crowd and how you can really stand out in partnering and utilizing talent in a creative way.

Social Media 78

Social Media Analysis Media Viral 78

Cision

OCTOBER 15, 2015

Sure, you can attract followers and engage with them, but if you’re not monitoring what people are saying about your brand — and then taking action based on what they’re saying — social media won’t do you a whole lot of good. You’re looking for good, bad and indifferent mentions of your brand, as well as your product category.

Social Media 120

Social Media Media Viral Creativity 120

ImPRessions - Crenshaw Communications

MAY 3, 2016

Still, clever ideas that win earned media and positive brand buzz do exist. Consumer media are always looking for new ideas on how to help readers hack their own personal style, and Mother’s Day traditionally tops the list for handmade gifts. Here are a few. Turn data into holiday fodder. Find the niches.

Local 120

Local Viral Survey Consumer 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Cision

JULY 5, 2016

Not every platform or tactic will be right for your brand. In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Cision

MAY 11, 2016

Brenda Urban, director of communications at Klick Communications, says communication professionals must seek out brands that they love and are excited to work with. I’m inspired by their creativity and enthusiasm to deliver results. . What are some of the biggest challenges hospitality and lifestyle brands face?

Television 120

Television Travel Tourism Pitching 120

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. The Inside Story on How to Spy on Competitors (& Innovators). What must also be kept in mind is that creativity and innovation don’t come in a vacuum. “I How did Movoto do it? Implement viral marketing tactics.

Real Estate 57

Real Estate How To Web Case Study 57