Capture viral behavior with strange projects

Marketwired

However, some brands are looking at methods to capture the things that appeal to frequent users of social media in a way that grabs their interest and makes the content the center of the story, with the brand name tagging along. Don’t lead with the brand. [By Karen Geier].

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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How to Amplify Your Stories With Social Influencers and Viral Platforms

PRSay

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Find viral platforms.

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How to Create the Perfect Viral Marketing Campaign to Promote Your Business

Prowly

‘Going viral’ is something most (if not all) marketers and advertisers strive for. In other words, they bring viral marketing into play. The post How to Create the Perfect Viral Marketing Campaign to Promote Your Business appeared first on Prowly Magazine.

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Payless trolls influencers with viral marketing campaign

PR Daily

Payless is not traditionally a brand that influencers associate with high fashion. Though many say you can’t put lipstick on a pig, doctoring up bargain products (and their price tags) might work in your favor.

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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Viral Loops (and the Math Behind Them)

Doctor Spin

Let’s do some viral loop math! Going from 1,000 views (1 st cycle) to 1,100 new views (2 nd cycle) equals a viral coefficient of 1,1. And anything above 1,0 = viral, wohoo! you get 1,210 (1,100 x viral coefficient) additional views after the 3 rd cycle!

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3 lessons from viral content at Ford

PR Daily

million views on YouTube, is just one example of creative content the carmaker is sending down the assembly line. It's really all about creating the right kind of content that helps tell your story and helps move the brand forward," Kozleski says.

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State of Content Marketing 2019: Creativity Strikes Back

Contently - Strategy

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Creativity strikes back. Starting in 2013, brands started hiring journalists to work on their content programs. The brand purpose craze.

Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

Most often, reactive PR is associated with “newsjacking,” where a brand may seize on a trending news story through social posts or expert commentary in the media. PR wins from brand commandeering.

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Challenger Brands: Here’s How To Win At PR

ImPRessions - Crenshaw Communications

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding.

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3 lessons from Fiji’s Golden Globes win

PR Daily

The company hired models to display its product on the red carpet, but a creative twist, dubbed #FijiWaterGirl, became a viral sensation. The water company, a sponsor of the awards ceremony, hired models to carry trays of its product to increase the brand’s visibility on the red carpet.

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3 PR and marketing lessons from CarMax’s answer to viral video

PR Daily

It’s witty while staying on-brand (sneaking in a few key marketing messages), and it keeps the focus on the original video by paying tribute to all of the details. You know it’s a great idea when you immediately wish you had thought of it, and I’m sitting here with some creative envy.

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Instagram fights bullies, Blue Bell’s viral mess, and the top reason consumers unfollow brands

PR Daily

Why it matters: You can use the Restrict tool to combat trolls targeting brand accounts and executives’ Instagram presences (if they have them). Blue Bell faces viral challenge meltdown. Make sure your crisis response plan is ready for an unwanted viral moment.

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3 visual marketing tips for brand managers

PR Daily

It’s getting harder to attract and engage audiences on social media—because of the vast number of brand managers flooding social media channels with lackluster content. Attract millions to your brand with powerful visuals and new tools. ”

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4 Ways Influencers Support Brands in Real Time

Cision

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf.

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Creative executions and experiential storytelling: A #SMprof experiences College Gameday

Karen Freberg

Well, I was able to participate in a few different events related to several brands and teams I admire and respect, but I also was able to help create content to share with the #SMSports community. Samantha Hughey – adidas brand manager, US Volleyball.

J&J to pay $527M in opioid damages, Popeyes’ Twitter spat creates viral win, and KFC tests plant-based ‘chicken’

PR Daily

Also: Facebook floats a messaging app to enhance Instagram, a peek inside Starbucks’ branding and design, and how opinions are changing among consumer demographics. By using both functional and expressive voices, we’ll create more space for brand relevance, connection and joy.

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The 3 Brands That Won Super Bowl 50

Cision

In the case of this highly anticipated communication, brands need to follow three rules: humor, scale and follow-through. Based on these results, forward-thinking brands can adhere to these three rules of Super Bowl commercials: 1. Brand.

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Tips for brands handling death on social media

The Stalwart Blog

These two articles caught my attention throughout the last 24 hours: Mashable "Brands awkwardly try to pay tribute to Prince". Adweek "Brands post tributes to Prince, but struggle to make them Heartfelt and Not Promotional".

Twitter opens ‘Moments’ to brand managers, ‘influencers’ and more

PR Daily

On Tuesday, the company announced it was opening up its “Moments” feature to selected influential users and brand managers. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone.

Leverage Your Brand’s Poker Face Into a Competitive Edge

Cision

In business, the point of keeping a poker face (aka “brand identity,” for the purposes of this article) is to encourage consumers and competitors to make choices that benefit you, without having to directly nudge them into making those decisions. Executive Insights Featured brand identity

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10 of brands’ worst social media mistakes

PR Daily

Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers. When hashtag #bendgate—the controversy over whether Apple’s iPhone 6 Plus could bend—went viral, many competitors jumped at the opportunity to post tweets mocking the phone. Brand managers have to be beyond reproach to conduct successful social media Q&As. In response, Victoria’s Secret updated its creatives to read “A Body for Every Body”.

#CreativePR: Measurement and Data-Based Insights

Marketwired

In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. IR/PR creativePR creativity martin waxman measurement

Accelerated PR For Startups

Doctor Spin

In my experience having helped various types of startups from obscurity to established brands, I recommend startups to go through four basic stages, Preparation Work , Milestone Work , Baseline Work and Campaign Work. In Stage 1 we will concentrate on the Surround Effect and the Viral Loop.

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3 Things Communicators Can Learn From UCLA Gymnast Katelyn Ohashi

PRSay

12, UCLA gymnast Katelyn Ohashi became a viral sensation after performing a enthusiastic routine that earned a perfect score at the Collegiate Challenge. As you get ready to build your brand, think about how you can add some extra special, outside-the-box flare.

93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

PR Daily

On July 24, the Kraft Heinz brand will offer fans the chance to book a night in the Wienermobile on Aug. The unveiling was a surprise, because its proposal was submitted by Nathan Maggio, a former creative director at Blue State.

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. But, it takes strategic insight and smart planning to communicate a brand’s history well. Another great example of digitized history comes from the 162-year-old Levi Strauss brand.

What Fantasy Dubstep Violinist Lindsey Stirling Can Teach Brands About PR

Doctor Spin

Their amazing cover on Thunderstruck with some 50,000,000+ views so far is worth a watch: Insight: More brands should trust the inherent power of their own niche. Insight: More brands should focus less on trying to “game the system” and instead focus on their actual output.

The Well Written Press Release Series #11: Socialize It

ISEBOX

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Better Results Creative info ISEBLOG ISENews ISETips Marketing World PR Best Practices "press release tips" "public relations" pr best practices PR Social Media press release social media The Well Written Press ReleaseRead Time: 2 minutes.

We Love Long Stories

Doctor Spin

It’s commercially clever to develop one brand audience over time instead of attracting new audiences from scratch with each and every new release. Your brand is the story. The minification of the media landscape might be an illusion.

Tell Longer Stories

Doctor Spin

It’s commercially clever to develop one brand audience over time instead of attracting new audiences from scratch with each and every new release. Your brand is the story. The minification of the media landscape might be an illusion.

Tell Longer Stories

Doctor Spin

It’s commercially clever to develop one brand audience over time instead of attracting new audiences from scratch with each and every new release. Your brand is the story. The minification of the media landscape might be an illusion.

How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

It is likely that brands will also develop virtual companions, shaping them to reflect the brand’s culture and values. The users then get notified about price changes, sales or brand news. Uber came under fire after an employee blog went viral, detailing a culture of sexism. Last month we wrote a blog discussing the benefits of being transparent and using transparency to make your brand’s voice and message clear. In 2007 ‘Silent Discos’ were the next big thing.

How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video.

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Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

What advice would you give Popeyes marketing team as it prepares for its viral menu item to come back? Why you should care: Watch for continued crisis and reputation management lessons as the company continues to struggle with its brand image issues.

Speak Up: Identify Influential Ideas to Make Your Mark

Cision

Want to learn the three ways to make your idea go viral? Images: Chris Potter , Nick Page (Creative Commons). Best Practices Featured branding ideas thought leader webinarIn 2013, users sent 500 million tweets and uploaded 100 hours of video to YouTube each day.

Google algorithms favor original news, Popeyes’ ‘BYOB’ invite lays an egg, Amazon crowdsourcing Alexa answers

PR Daily

It also could cause backlash as both news media outlets and branded publications fight to get their content seen in consumers’ search results. Why you should care: When appropriate, approach unexpected PR and marketing moments with humor and creativity.

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3 places to find fresh ideas

PR Daily

The stakes get especially higher for businesses that trade in creativity. So how do you improve idea generation, especially with more obscure brands or products (can we get people to care about bobby pins?).